Countercurrent 1990 started with shaved ice

"The largest department store in Jinmen is Haisheng Department Store. We have had contact with them before, but this Haisheng Department Store seems to be looking down on us. The sales attitude of instant noodles is very clear, just to show their support Master Kang."

"If Haisheng Department Store has always been like this, I think it will be difficult for Yougu Dojo to open up the market in Jinmen."

Yang E's words pointed out the biggest problem to the point.

"Hisun Department Store?"

Zhao Shanhe raised his eyebrows.

"Is the relationship between Haisheng Department Store and Master Kang so good?"

"I don't know if their relationship is good or not, but they really don't want to cooperate with us. I think their relationship may not be very good, and there may be other reasons for this." Yang E said.

"If so..."

Zhao Shanhe stood up and began to pace back and forth in the room.

It is obviously the best choice to use Haisheng Department Store to promote Yougu Dojo.But now that there is a problem with this choice, the rest of the collaborators must be considered.

"Did we have other partners in Jinmen before?" Liu Benhui asked suddenly.

"Have!"

Yang E immediately replied after hearing the question: "Our partner in Jinmen is not only Haisheng Department Store. Although this department store has cooperated with us for Xiangpiaopiao milk tea before, we also have other partners. .”

"For example, Jiujian Department Store, Qianmen Department Store and Shenzhen Overseas Trade. We are also cooperating with these now, but their scale is not as large as Haisheng Department Store."

Yang E paused, then changed the topic: "But even without these partners, we can still carry out activities in the bustling square area and the train station."

"Actually, our publicity campaign at the train station was very successful. From the very first day to now, every day the Yougu Dojo is sold out, and we have to temporarily add orders."

"It's not an exaggeration to say that Yougu Dojo has already established a name in Jinmen. Under such a premise, Haisheng Department Store has not cooperated with us. It can only be said that this is their loss."

"In that case..."

Liu Benhui waved his hand, looked at Zhao Shanhe and said, "Then let's not bother with Haisheng Department Store. What we have to do is to crush this kind of scumbag with absolute strength and let them come to us on their own initiative." cooperate."

"I don't believe it anymore. As a department store, they can sit still seeing Yougu Daochang's sales so hot?"

"Teacher, please continue." Looking at Liu Benhui's stubborn eyes, Zhao Shanhe said with a smile.

"My idea is very simple. Since Master Kang is targeting the Beijing-Tianjin-Hebei area, then we can make a fuss in this area. What was the other places before, now and in the future, we can do whatever we want. As long as we can Master Kang will be beaten by this regional market, and they will become honest in the future."

Liu Benhui's eyes were shining brightly, and his brain was spinning at high speed.

Zhao Shanhe listened quietly.

Yang E was also sitting upright.

"Hisun Department Store refuses to cooperate with us, so let them go."

"Let's put aside Haisheng Department Store, build a good relationship with our previous partners, give them absolutely favorable conditions, and tie them to our sales vehicle."

"I believe that in Jinmen, the strategy of encircling the city with the countryside can also win this battle."

"The countryside surrounds the city?"

Zhao Shanhe's eyes lit up.

"Teacher, what do you mean to say, use small department stores like Jiujian Department Store to surround Haisheng Department Store, and the ants will swallow the elephant until there are no bones left in the elephant?"

"Yes."

Liu Benhui raised his head and said with a straight face: "Actually, in Jinmen or other cities, it is a good thing to use the biggest department stores for publicity. Down to earth."

"Many ordinary people and working-class people like to go there, so let's make articles in these places, are we afraid that we won't be able to make articles? As for what Master Kang will do when it comes to making articles, that's another matter."

"Soldiers come to cover up the water and the earth. I still don't believe it. Just relying on a Haisheng Department Store, Master Kang can defeat us who rely on many small department stores. Not to mention, even in terms of numbers, we have an advantage." .”

"The teacher is right, then do what the teacher said."

Zhao Shanhe smiled calmly.

"Tomorrow, we will have a good talk with the nine department stores about their cooperation. We will go all out to welcome Master Hou Tiankang's listing, and see what they will do. Then we will adapt accordingly."

"it is good!"

……

Midnight on March 1.

Master Kang headquarters.

Kang Zehua did not go home to sleep as usual, but sat in the office.He didn't go home, neither did Kang Yujiao, so Chen Zhilei naturally had to be here by his side.

"Dad, we have already done what we need to do, so don't worry too much. Although we say that we are listed ten days later than Yougu Dojo, I believe our future is bright. There is no way for Yougu Dojo to be defeated. Ours, especially in Beijing, Tianjin and Hebei." Kang Yujiao said casually, looking at the nails she had just done.

"President Kang, Yujiao is right."

Chen Zhilei said confidently: "We have made all the preparations, and Haisheng Department Store, the largest in Jinmen, is still on our side this time, so it is useless for Zhao Shanhe to make the scene even bigger. As long as one store Sheng Department Store can firmly suppress him."

"Is it true that the train station doesn't want to send people to do publicity?" Kang Zehua asked with a slight frown.

"do not want!"

Chen Zhilei shook his head, and said proudly: "We don't do things like picking people's teeth, and I think our Master Kang should focus on the upper circle and take the high-end route. If it is really like Yougu Dojo, it would be too embarrassing to go to the railway station commercial street to publicize .This is also not good for our brand building.”

"Yes, Zhilei is right."

Kang Yujiao smiled and said: "If we want to go, we will take the route of Yangchun Baixue, and we will not take the wild way of the lower Riba people. Doesn't Yougu Dojo like to go? Let him go."

"Okay, listen to you, I hope that after all the advertisements start playing tomorrow, our promotion in major shopping malls will have the best effect."

Kang Zehua took a deep breath, and said calmly: "Especially the Yongxing Department Store in Zhongzhou City, Eastern Province. If they say that Master Kang can be sold out there, it will be a slap in the face of Zhao Shanhe."

"Don't worry, it will definitely happen!"

Chen Zhilei narrowed his eyes slightly.

"Our price war is beyond what Zhao Shanhe can imagine! Even if he is good, so what? Let's use the price war to beat him to death! I don't believe that he can turn over!"

……

1 month 16 day.

The first floor of Haisheng Department Store.

It was the 24th day of the twelfth lunar month, and the Chinese New Year was approaching, so many people came to Haisheng Department Store to shop.

They walked in talking and laughing just like before, and saw the publicity platform set up as soon as they entered the gate, and then one by one, salesmen in uniform uniforms came forward to sell with a smile.

At the same time, Master Kang's advertisement began to play on the big screen next to him.

Everything is the same as when Yougu Dojo was originally advertised.

"Is Master Kang's instant noodles finally on the market?"

"Yes, our Master Kang will be fully launched for sale starting today. Because it is a new product, we have a lot of activities. Come and see, our Braised Beef Noodles five-pack, which is recommended by Master Kang, buy one get one free."

"How much is that?"

"Usually you buy a set of five packs for six yuan, but now we pay four yuan, and the event price is four yuan. Buy one get one free, which is equivalent to buying five packs for two yuan! Super cost-effective! Super discount! More Buy more and get more! There is no limit!"

"Two bags for four yuan? That's a good deal. Let's buy two bags too. It's good to eat at home."

"But this is not from Yougu Dojo."

"It doesn't matter, Master Kang is also very good, right? These are our own instant noodles in Jinmen, that's right, come, get me four bags. Four bags is a box, right?"

"Yes, here's a box for you."

……

No matter how much Master Kang’s price is there, if you taste it, the taste is not bad, so even if there is only such a taste as braised beef noodles, there are still people who buy it.

Soon a group of people gathered here.

Seeing such a situation, Chen Zhilei who was standing on the second floor showed a smug smile.

"Mr. Jiang, did you see it? I told you that Master Kang will not let you down. Are you relieved now?"

President Jiang is Jiang Haisheng, the owner of Haisheng Department Store.

He is standing next to Chen Zhilei now, looking at the grand occasion on the first floor, with a smile on the corner of his mouth, he said lightly: "Mr. Chen, I have always had confidence in your Master Kang. If you continue to develop according to this trend, you will be better than Yougu." Dojo is a matter of time."

"That is inevitable."

Chen Zhilei said proudly: "I dare not say it in other places. If it is in Jinmen, with the help of Haisheng Department Store, it would be too embarrassing for our Master Kang to fail again."

"Mr. Jiang, I really want Zhao Shanhe to come here and have a look."

"You!"

Jiang Haisheng raised his arm and pointed.

The two smiled at each other.

The grand occasion here was also transmitted back to Master Kang as soon as possible. After knowing that instant noodles were selling so hot, Kang Zehua could finally relax a little from his tense nerves.

"Dad, you don't have to worry. We set the price so low, how come no one buys it? Let me tell you, four yuan is actually a bit low, and it should be five yuan. Isn't Yougu Dojo only selling five yuan? It can also be sold for five yuan, and it can be sold."

"What do you know!"

Kang Zehua stared speechlessly.

"We started slower than Yougu Dojo, and what we can do is price wars. And you have to know that we have a flaw, that is, we have a single taste, only braised beef noodles, so we must and can only increase sales through price wars. You have done a good job of treating Lei in this matter, you, stop talking nonsense!"

"hey-hey!"

Kang Yujiao shrugged indifferently, and asked with a smile, "I just want to know what's going on at Yongxing Department Store in Eastern Province. How about I call Guo Wentian and ask?"

"Don't worry, if there is news over there, I will report it as soon as possible, and wait." Kang Zehua waved his hand.

"Ok."

……

The first floor of Dongxing Yongxing Department Store.

After all, this is Zhao Shanhe's territory, so when he chose to cooperate with Yongxing Department Store, Guo Wentian was sent by Kang Zehua to take full charge of the sales here.

And now he was standing upstairs with Chen Jinjun, watching the event on the first floor.

Just looking at Gui, Guo Wentian's complexion was not very good. He glanced at the few customers, frowned and asked: "Mr. Chen, is there so little traffic in your Yongxing Department Store? Hours passed, and only a few people came in here and there, and they just watched, without any intention of buying?"

"It's not time yet." Chen Jinjun coughed twice and said in embarrassment.

How else can I say it?Is it necessary to say bluntly that the current customer flow of Yongxing Department Store is not as good as that of Dayang Department Store?That's not self-defeating.

"That's it."

Guo Wentian didn't think too much about it, because in his opinion, Yongxing Department Store with such a luxurious decoration would definitely be visited by people, so he continued to wait.

It's just another hour of waiting.

And now it's 10:30 am.

Guo Wentian raised his wrist and poked at Chen Jinjun's watch, and said anxiously: "Mr. Chen, you can't say it's not time yet, right? At this time, in any city, people are already up to go shopping. You What's going on here? Or let's go outside to solicit customers."

"Soliciting?"

Chen Jinjun said with an ugly face: "President Guo, there is no need, just wait, someone will come soon. Look, isn't someone here?"

While talking, Guo Wentian also saw the situation downstairs.

Indeed, many people came in, and these people were immediately attracted by the event site, one by one, they all came over to pick up the samples to eat.Seeing such a scene, Guo Wentian's anxiety slowly subsided.

"Mr. Chen, let's wait in your office."

"it is good!"

After the two entered the office, they began to drink tea leisurely. At this moment, both of them were in a stable mood. No one thought that Master Kang would fail.After all, the price is there, as long as those customers are not stupid or dumb, they will know how to choose.

Time passed by like this.

Soon came noon.

Guo Wentian also came down from upstairs and came to the event site. Looking at Master Kang in front of him, he asked with a smile on his face, "How is it? Have you sold [-] boxes this morning?"

"Five thousand boxes?"

No one answered, they just shook their heads in unison.

"Is there five thousand boxes? There should be one thousand boxes, right?"

Thinking of the situation in the morning, Guo Wentian is still very confident in this number.

However, the person who greeted him still shook his head.

"What? Not even a thousand boxes? What happened? How much did you sell? Eight hundred boxes?"

Still shaking his head!

Now Guo Wentian became impatient.

no?Eight hundred boxes are not there?

You must know that the Haisheng Department Store in Jinmen has sold [-] cases. How come I haven’t sold [-] cases here? The gap is too big, right?If this is the case, how can I compete with Chen Zhilei?Didn't I completely lose to him?

Thinking of this, Guo Wentian became furious. He stared at the person in charge and asked coldly, "Liu Feng, tell me, how many boxes did you sell?"

"Mr. Guo."

Liu Feng hesitated to speak.