Chapter 242 Marketing about the Heart

Under the night, the front door square of Wanzhong Mall was brightly lit.

In an environment where lighting and night are intertwined, a two -meter -high PVC board is standing in the C position of the square. The formula is almost the same as the color matching and the Lingda podium.

It’s just that on this PVC board, Lingda’s school emblem has been changed to the trademark of the Mall, and the advertising words have become a shopping mall, a group to the store, enjoying the whole audience. All.

The main force of Linchuan University, Wu Yan, a student from the four major universities, poured into the mall. Those who watched the passers -by in the business district were confused.

What is the situation today and activities?

How can there be so many young men and women rushing into the shopping mall opposite?

With this question, the passersby unconsciously merged into the students’ torrents, entered the mall with curiosity, and then opened their eyes instantly.

“I grass, I haven’t been here for a long time. Why did I suddenly change like this? Is my way to open?”

“Here … isn’t it selling clothes here?”

“I seem to have a feeling of walking on the pedestrian street. There are many tricks, and there are even doll machines and big heads?”

“Look at the previous floor signs, eat, drink and play everything. Is this the opposite walking street?”

“Well, there are husband’s storage office and the baby look at the center, mother, you can go shopping quickly in the future!”

“What is the negative floor? The supermarket and seafood market, wow, they actually made a wedding dress for the dummy models with toilet paper. Who is this creativity?”

Entering the inside of the mall, whether it is a student who consumes the coupon, or the urban passers -by who has followed the lively, at this moment, there are all surprised expressions.

To be honest, since the rapid start of the beginning of the year, the passenger flow of the Malls of Malls seems to be cut off, which has stopped abruptly.

The young urban white -collar workers have gradually begun to contact and obsessed with online shopping. The trend of consumption in physical stores has gradually declined, while middle -aged and elderly customers have gradually gone because they can’t buy contents that are satisfied with.

From the city of the gate to the door of the door, the people did it only four months.

Of course, there are a lot of guessing the changes in the malls in the society.

A good mall, how can I not sell the goods without selling goods?

Some people say that the old shopping mall located in the center of Linchuan has begun to break his hands and feet because the cash flow cannot be turned around.

Some people say that all the people have been sold long ago, and the boss behind it does not understand how to operate.

Some people even said that the boss ran away with his aunt’s roll on the second day of the year. At present, there is only one empty shell left.

In short, everyone feels that the malls are like a building that will be leaning.

This is the case for business. Although everyone’s ultimate purpose is to make money, reputation and credit are more important assets than money. When rumors continue, the only tricks in the left will disappear.

But just today, when students appear as consumption, the passenger flow of the business district is pulled and forming a cycle. After the reform, the people finally returned to everyone’s sight.

As a result, the surprise began to ferment quickly.

These guests who come together may not consume, and they are still empty -handed when they come out, but even so, they will remember the new appearance of the people now, and spread them all over after returning.

“Hey, do you know? Everyone now has become …”

“Husband, let’s go to the Mall of Wanzhong. They all said that they don’t have to go out, eat, drink, and play all capacity.”

“Go to the Central Street for a circle, and then go to Huaxing Road to eat hot pot? It’s too detour, go directly to the Mall of Mall, don’t you haven’t strolled the current people now?”

Rumoring this thing is very fast. If it is too long, the newborn people will be well known by most people.

Of course, with the gorgeous transformation rumors spread, the names of the group to the store will also borrow a wave of gliding.

I won twice, I won twice, this is not a win -win situation. Until the light tonight, when the traffic gathered here, Jiang Qin’s painstaking plan to win for half a year would really land.

“Manager Yue, the hot pot restaurant on the third floor is full, and many people lined up at the door.”

Yue Zhu looked at Wu Yan’s crowd a little embarrassed: “Didn’t the package coupon of the group be sold according to the actual number of passengers in the store?”

The waiter pursed his mouth: “That’s right, but the guests who came were not all students, and they were followed by the fun. They spent money to eat, and we couldn’t entertain.”

“In this way, you can let them rank first, let me find him.”

“Good manager Yue.”

Yue Zhu hurriedly entered the elevator, his expression was sometimes excited and nervous.

After the reform began, in the face of a decreasing passenger flow, her heart has always been very depressed and worried.

What should I do if I change myself to death?

What if the mall after the reform cannot attract customers?

But all the concerns disappeared tonight, and turned into an excitement in the new era.

She was the person in charge of the business sold in the mall before. She knew how difficult the guidance of the passenger flow was, but everything was so sudden that everything came tonight.

As if Jiang Qin threw a cigarette butt, it fell in the cotton pile, and the small Mars was began to burn crazy in an instant, turning into a shocking sea of fire.

At this moment, the elevator arrived at the top floor, Yue Zhu took a step to He Yijun’s office and reached out and knocked on the door panel.

“Please enter.”

“Mr. He, the guests of the Gourmet City are full, and now many guests are continuously entering.”

He Yijun’s eyes widened slightly: “Online marketing to the store to the store is already effective?”

“More than the effect, it has surpassed the actual number of passengers on the third -floor store.” Yue Zhu didn’t know that it should cry and laugh.

“Don’t panic, I remember that this is the case in the manual, you wait for me to check.”

He Yijun opened Jiang Qin’s refined handbook, and then squinted his eyes to closer the screen for a long time: “Find it, you go to prepare some snacks, fruits and tea for those who are at the table. Send them the printed pages of the printed promotion. ”

Yue Zhu opened his mouth and was a little surprised: “What if they haven’t spent money yet, what should I do if they are full?”

“This is how Jiang’s handbook is written. Let’s do it. Oh yes, call the employees of our company’s nail shop over and make a basic nail for the guests waiting for the table. kind.”

“I understand,”

Although Yuezhu was full of mist, he called to convener to call his hand as soon as he went out. He ordered a group of people to go to the warehouse to get a new publicity color page, and instructed the other part to go to the supermarket on one floor to get snacks and fruits.

Ten minutes later, a row of snacks and small -cut small fruit plates were pushed to three layers.

The guests at the table opened their eyes wide, and said that my fucking did not even spend money, first ate fruit snacks and drink tea. Is this really okay?

Subsequently, the promotional pages were also sent to the hands of the guests, and gradually, the people who did not know each other even started to unify the topic.

“There is a game city in the mall?”

“Well, the second floor was originally selling these things, and the type is quite rich.”

“The baby is a children’s playground, which is pretty good.”

“Miss, can I take this color page, take it back and show me colleagues.”

Yue Zhu nodded with a smile, and then seemed to be caught suddenly, his eyes gradually began to stun.

It turned out that Jiang Qin asked them to send snack fruit to unless consumer guests. In fact, they completed a marketing about the hearts of the hearts in the process of eating, drinking and laughing.

The old saying that eats their mouths soft and take their hands short. These guests are likely to become a naval army of all malls because of these watermelons and several bags of snacks, and they continue to effectively publicize them with people around them.

One passing ten, ten passing hundreds, hundreds of passing thousands …

Yes, these promotional pages are printed with exquisitely, but to get it on the street, passers -by is likely to throw away without seeing it.

But these have eaten your potential guests, but I really finished watching the content.

Even if they do n’t take the color page, they just say a word to the people around: “I ca n’t wait for the table in a hot pot in the Mall last time. People directly give me fruit snacks and eat tea for nails. Later, you guess you guess What is it? I fucking a penny without spending a penny, full! ”

In this sentence, the passenger flow behind the Mall is absolutely indispensable.

But……

This is the manual made by Jiang Qin in the winter vacation. At that time, the people had just determined the direction of reform. I didn’t even figure it out where I started?

People who do business are used to think a few steps. She knows this, but she wants a few hundred steps and thousands of steps. Is this too scary?

Yuezhu has been doing marketing for a long time. After doing all kinds of exhibitions and activities, she can compare with Jiang Qin. She suddenly felt that she had been playing with her family before.

At the same time, He Yijun also came to the third floor, watching the guests full of the guests, and looked at the scattered guests in front of the door, and could not be calm for a long time.

After the collection of business cards in Linchuan’s business performance last year, he found that Jiang Qin was very dog and always wins him.

But he did not understand until this moment that Jiang Qin had been winning him, first won the giant waves of the times, and first won the hearts of the people in the negative time after the reform.

He may not tell you what he did, but you can see the effect really.

He Yijun embraced his arms and suddenly understood what it means to be the noble.

You know, there is actually a mirror in Wanzhong Mall, which is Fuxing Mall on Nanshan Avenue.

According to the owner of the Fuxing Mall, their pure sales business volume this year has severely declined. From the beginning of spring to now, they have also tried to develop new passenger flow channels, but they do not know that the consumer model has begun to change.

What would happen if you didn’t meet Jiang Qin?

Perhaps it can still be able to support it for three or four years, and was finally acquired because of bankruptcy.

The strong man’s wrist requires courage. He Yijun suddenly discovered that it was actually Jiang Qin gave him the courage to abandon the mature pure sales business.

Recommend a friend’s book, the starting point of the old author, of course, the most important thing is the monthly ticket, the brother cute! Intersection Intersection Intersection

(This chapter is finished)

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