The era of breaking waves

Right now, Hao Ren's most urgent thing is the product. With the new product plan, each department will have a direction to exert their efforts and work in a targeted manner.

But Sui Zuyu went out early and returned late, writing hard in the office every day, and did not call everyone for a new product discussion. He just threw a bunch of materials earlier for everyone to learn by themselves as soon as possible.

Hao Ren knew that the company owed too much debt on original works, and it would take a while to get on the right track.Even though I was very anxious, I didn't ask half a word, I didn't need to doubt anyone, I didn't need to be suspicious, I could only worry silently in my heart.

A week later, Sui Zuyu came to Hao Ren on his own initiative.As soon as he entered the office, he threw a stack of documents at Hao Ren.

"what is this?"

"Standardize the development process system."

"Are you busy with this these days?"

"Yes, there is no rule without rules. Without this, we can't start work rashly."

"Why? Don't get me wrong, I didn't mean to urge you, I just want to understand why the development system is so important now."

"Our foundation is weak, but we have rich production experience after all. I don't know how many product drawings I have seen. It is difficult to create my own product, but I am confident. It is not enough to be able to make a generation of products. We have to move towards If you run wildly on the road of high-quality domestic brands, you can’t make quick money and run away. Products must evolve from generation to generation, and any action must be in place. One generation of products is good, one generation is worse, there is no continuity, and there is no way to gain a foothold in the market.”

"Sure enough, I have seen the world, and all my actions are orderly." Hao Ren sighed.

"Yaohua's original R&D process is sufficient for the OEM business. I know you have done a lot of work on quality control. But for independent brands, some links in this process are missing. Take a look at my plan , has been optimized and extended on the basis of the original process. From project approval to exit, it has divided multiple nodes such as concept stage, planning stage, development stage, testing stage, production stage, listing stage, sales stage, and delisting stage. Each What kind of personnel is required to intervene at each node, what content will be produced, and the requirements for the review to enter the next stage are all indicated. You can arrange various tasks at each node, which fits perfectly and seamlessly. When the product is made, Sales, marketing, service and other departments have made all the preparations, and we have multiple lines at the same time, which can greatly shorten the time to market. In this way, you don't have to focus on me all day and worry too much. "

"Very efficient process, but please note that I am not anxious for you."

"Really?"

"No, no." Hao Ren didn't answer very convincingly. He was embarrassed to say something when he suddenly thought: "You didn't do this process to prevent me and others from frequently asking you about your progress and interrupting your train of thought. Bar?"

"Almost!" Sui Zuyu didn't deny it.

"I knew it! Is the document finalized? If yes, I will issue it directly to form a company system, and all employees will operate according to this requirement in the future."

"I don't have anything to modify here, but if you don't have any comments, it's the final draft. If you have any questions, we'll discuss it later."

Hao Renzai read this document carefully, and it was indeed produced by Sui Zuyu, even the format was very standardized.Hao Ren only adjusted a few small wordings, signed a large sum, and asked Tang Yuan to help announce to all employees, and filed it as the company's important rules and regulations.

Tang Yuan went out to do some errands, and Sui Zuyu also planned to go back to the R&D department. After taking two steps, he turned around and said, "Would you like to come to discuss the new product project tomorrow?"

"You let me meddle in your affairs?"

"You are also from a technical background, at least you won't add to the chaos. It is definitely not possible to work behind closed doors. I need advice from all parties, the more the better."

"I can't ask for it."

At 9 o'clock in the morning, in the 309 meeting room, all relevant personnel have arrived.

Hao Ren wanted to cheer everyone up, so he opened his mouth first, "Thank you for participating in today's project establishment discussion. This meeting will determine the direction of our company's first product, and it is of great significance. But please don't be so serious, take it easy Just kidding, now that everyone is ready to fight, it makes our team of three or five people with seven or eight guns feel like a mighty army. A few days ago, I heard a taunt from an old colleague, saying We got old, weak, sick and disabled, and I was very angry when I heard it. It is very inaccurate. Although I have a little lumbar muscle strain, I can never say that I am sick and disabled. Our team has both seniors who are old and hot, and those who are struggling to catch up. Young people with cutting-edge technology. Maybe one day, those who ridicule us will be ashamed of their poor literary attainments, and they can’t find an accurate word to describe our powerful team.”

At this point, everyone laughed and applauded, and when the voice subsided, Hao Ren paused and continued: "I say these nonsense because I know that everyone, including you, Sui Gong, has lofty ideals and wants to make something. An earth-shattering product. It is a long process from imitation to innovation. I hope everyone has patience, but don’t have a psychological burden, do it boldly, make a bold move, and don’t be afraid of making mistakes. Don’t pay attention to any external comments about us. On the way to the goal, whether it is flowers, applause, or insults, it is not worth staying. We want to be the best domestic technology brand. It may sound unattainable now, but as long as we don’t forget our original intention, the road ahead is smooth. "

Sui Zuyu and Hao Ren have been good friends for many years, and they are used to fighting, so they naturally know that this person sometimes speaks in a serious manner. This time, his tone is as usual and humorous, but there is no hint of joking on his face.After so many years, when talking about ideals and the future, his eyes are still as determined as when he was in the ivory tower, and the reality has not worn away his will in any way.

As soon as his thoughts drifted away, Sui Zuyu's eyes fogged up inexplicably.Thinking about leaving a foreign company on impulse, and joining Yew Wah is a deliberate decision, but there is no way out. Go home and collect rent, and find a new job for food and clothing.But today, looking at these people, I felt a sense of mission that I had never had before. Since I have no arrows to turn back, I should not think about what will happen if I fail.

After Hao Ren finished speaking, he sat down, and Sui Zuyu stood in front.

"Everyone was divided into hardware and software teams according to their own wishes, and divided into various groups according to components. Today we are still in the conceptual stage, and the discussion is completely open, not limited to the respective modules. No matter what the content, everyone can ask questions. You can question it, and you can also express your opinion directly.”

Sui Zuyu stopped, projected a material, and continued: "Let me first introduce the current trend of mobile phone products in the Chinese market. The rankings are not in order. Everyone needs to think carefully about each part. First of all, there are black and white screens and color screens on the market. Mobile phones coexist. Although there are more users with black and white screens, color screen mobile phones will become a trend in the future. Referring to our neighbor Japan, color screen mobile phones were widely launched in 2000 and occupied nearly half of the market within a year. We must take advantage of the trend The second point is that mobile phone technology is constantly evolving with the development of communication technology. Although my country’s communication technology lags behind foreign countries, as digital signals replace analog signals, our mobile phones have also ushered in iterations. In addition to providing voice services In addition, it began to provide low-speed data services. As a result, the functions of mobile phones have been enriched, and people no longer only regard it as a communication tool, but a tool that integrates office, entertainment and leisure. Therefore, office applications installed on mobile phones, The attractiveness of games, music, etc. to users should not be underestimated. Third..."

"Sui Gong just talked about the overall market trend, because we started from the third- and fourth-tier cities and the vast rural areas. Next, I want to show you the product demands of this group. The general content is what I wrote on the whiteboard. You can add it at any time. The first pain point of the product is poor signal, especially in rural areas. The second is the low resolution, which makes you feel uncomfortable when you watch it for a long time..." Li Zijian shared his recent survey The report is for your reference.

"I have a little personal opinion. Although our target group is not in the first-tier cities, please don't ignore the attractiveness of the appearance to users. This is the first impression of the product on users, and it is also a bargaining chip for us to negotiate with distributors. If possible, I hope..." Chen Jingnan stood up and listed out his sales needs one by one.

"That's true, but we are relatively short of exterior design employees. How about recruiting some, or finding corresponding studios to participate, so..."

"Our capabilities are lacking in both hardware and software. I think we have to make some trade-offs for consumers' demands, and focus on optimizing the most important parts. At present, I list the following points..."

……

The meeting lasted for a whole day, even lunch and dinner were packed by Tang Yuan and delivered directly to the meeting room.After 12 hours of discussion, the prototype of the new product, in everyone's mind, gradually became clear from the blur at the beginning, and finally completely overlapped together.

The clock pointed to 9 o'clock in the evening. Sui Zuyu dropped the marker pen in his hand and tapped on the whiteboard full of writing. A consensus was finally reached and the task was broken down to everyone.Everyone took a long breath and collapsed on the back of the chair.

In the following days, Sui Zuyu plunged into research and development work, while Hao Ren left Shenzhen and boarded the plane to Beijing with Chen Jingnan.

"Sister Jingnan, please introduce me to Juxing, the agency! This is the third agency we have run, and the previous two refused decisively. I am afraid that this agency is bigger than the first two. , unwilling to sell our products." The plane was still gliding on the ground, but Hao Ren's heart was tossed in the thick clouds like a storm.

"Mr. Hao, our new product prototype hasn't come out yet. It's normal for the first two companies to reject it. We're just making preliminary contact and investigation, and there will be opportunities later." After all, Chen Jingnan has been in sales for many years, and he is used to cold faces. He is calmer than Hao Ren After a while, he glanced at the documents Hao Ren was flipping through, and said, "You've almost read the basic documents, and you may be more familiar with them than I am. The company Juxing is a national agent of old-fashioned electronic products, and has sales in all provinces. Branches, channels can go down to townships. His founder Li Dong, who is almost 50 this year, is a more pragmatic businessman. Before last year, he had been the representative of the top three electronic brands in the market. Kumei, which has the largest market share now, seems to have terminated the cooperation because the rebate was not negotiated, resulting in a sharp drop in income. Li Dong is a very tough person, and he is still not convinced. But a skinny camel is bigger than a horse. The sales network is still very complete.”

"How are you going to impress Li Dong?"

"Although we are a new brand, our manufacturing strength and group scale are well-known across the country. There is no need to worry about product quality. Li Dong is unlikely to be clear about this. In addition, Juxing is indeed the best of all our choices. If Yes, can we make some concessions in terms of business."

"This is the last step we take, and we will talk about it when necessary. I am thinking that the relationship between Li Dong and Kumei may not be broken because of rebates. I heard that Kumei used its market position before, and the agent policy is very strict. This may be the reason for the final confrontation between the two parties. Mr. Zhao has always said at the meeting that we must treat agents and suppliers like partners in the same boat, and respect each other, so that we can go well. Long term. We have to continue with that.”

"Okay, I'll keep that in mind."

"Sister Jingnan was joking, you know better than me."

We talked all the way until the plane landed at the Capital Airport.After getting off the plane, the two threw their luggage at the hotel. They didn't go to the Juxing company. Instead, they got into a car and went straight to a Juxing sales store in the outskirts of the city.

This store is located at the corner where two main roads intersect on the commercial street. It has a good location and a spacious storefront. A huge poster of the latest hot-selling products is hung on the door. The spokesperson in the poster is smiling and watching the flow of people coming and going. .As soon as the two stepped into the store, a young girl in overalls came over to greet them.

"Is there anything I can do to help?"

"We want to see a phone."

"Which one is using it?"

"The lady next to me needs it."

"Excuse me, do you have any special requirements for mobile phones?"

"Looks good, good call quality, bigger keyboard, easy to send text messages."

"Do you like red?"

"like."

"Then I recommend this big red folding screen mobile phone for you. It has a curved shape and a colorful glare light on the outer screen. It will be activated when an incoming call is made. It is very eye-catching in a dark environment. The inner screen uses 65K The display is soft and delicate, and the colors are vivid and vivid. The 40 polyphonic ringtones are very layered and very pleasant, which is very suitable for women."

......

The salesperson introduced the selling points of the product very fluently. Chen Jingnan tried several models in a row without showing any impatience. He even held the phone very professionally. He wore white gloves and only touched the edges to avoid leaving marks on the phone. .

Hao Ren observed attentively from the sidelines, and was very satisfied with the service level and staff quality of the multi-star company.

After inspecting the store, they didn't intend to delay others for too long. They were about to leave when suddenly there was a commotion nearby. Looking back, an aunt with curly hair was facing another middle-aged man who was not wearing work clothes. Yelling.

"I want to see cool and beautiful mobile phones, but a store as big as yours doesn't have them."

"I'm very sorry, our store is not authorized to sell this brand of mobile phones. You can go to other stores and I can find the address for you." The male salesman was not irritated by the customer's aggressive words, but rather tactfully helped the customer find a way .

"No need, the nearest store is far away, I'm too lazy to leave, do you want to add money, how much?"

"There is no product of this brand for extra money. Let me introduce you to another brand, okay?"

"Now Kumei is the most popular foreign brand, and I use it to get on the stage."

Hao Ren watched from the sidelines for a long time. Finally, the customer's unreasonable troublemaking turned into an endless loop, and no one could solve it. Some of the spectators couldn't help laughing.

Suddenly, Hao Ren leaned over and asked, "Do you want this brand because everyone else is using it?"

"Yeah, big foreign brands, famous and expensive, isn't it the best?"

"That's not necessarily the case. The great reputation may be due to the good advertising, and the high price may be due to the high cost of advertising."

"Why do you say that?"

"Because most of these foreign brands are produced in China, and some are even designed by Chinese people, you can turn the back and see if there is any Made in China or Madeina?"

The aunt didn't find it on the back of the phone. At this time, the salesperson handed over a packing box, and it was made in China.Auntie walked away like a deflated ball, while Hao Ren watched Aunt triumphantly.

Chen Jingnan found that his boss was quite boring when he was willful, and he didn't know that it had nothing to do with him.But after all, there was business tomorrow, and Hao Ren didn't delay, so the two left the store.

At this time, a young man in a suit and leather shoes came to the store at some point, and said to the middle-aged man who was pestered by the customer just now: "Chairman, this..."

The middle-aged man waved his hands with a smile, and said, "It's okay, let's go!"