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Damn, it's not like our parent company [Chaoqun Group] doesn't know, they are very stubborn!

With a market as big as South Korea, if you don't want it, you won't make billions of dollars a year. Do you think your small store will be noticed by others? People are very serious. They will think, I gave you a big I paid you a small amount of subsidy in exchange for your exclusive listing on my platform, but as a result, you broke your promise, which is like being stabbed in the back. No matter how good the business is, they will not cooperate with merchants without goodwill.

You can try to go against our company. Give it a try. Ronaldinho smiled.

Crazy ones, your company is all crazy. The young man scolded, Okay, I have now closed the online stores of [Lituan Takeaway].

Finally, the young man asked, Will there be any impact?

Maybe. The company's current system is very smart. Now that you have breached the contract, the system may give you some signs and may focus on your store for a long time. In addition, in In terms of ranking and subsidy activities, it may not be as good as those stores with good reputation. The BD manager of [Feixia Takeout] said nonchalantly.

He didn't know what the impact would be, but that didn't stop him from intimidating the store owner in the name of the company.

What should we do? the young man asked with some concern.

Open the store well and don't use any small tricks. After a while, your problem will not be serious and you will be able to make up for it soon. Ronaldinho said nonchalantly.

Okay. The young man said, By the way, can you check my credit score in the background? Is it like the Sesame Credit score?

No, it's very troublesome to appeal to the superiors. Just open the store properly and don't do these things all the time. Because of your matter, I was scolded by my supervisor for half an hour. Big brother, I call you big brother. Don’t do this again. Otherwise, it will be really difficult for me to do this. Once we sign an exclusive contract, we will do it well. If you don’t want to sign an exclusive contract, our company will not force you.”

Yes, I don't force you. Of course, we won't be allowed to sign up for the subsidy activities, the young man said.

Shit! You want to take advantage of all the benefits without paying anything! It's so good, the company will give it to you, you can open it.

Okay, when will you turn over? Where will you sign? the young man said with a smile.

Go to Beijing by yourself! I really admire you! Ronaldinho really couldn't do anything to him. His voice turned serious and said, Seriously, don't do this again in the future, otherwise it will really hurt your feelings.

Don't worry. I promise you, no matter how [Lituan Takeaway] comes to me this year, I will not cooperate with them. However, the premise is that my business cannot be too bad. After all, I also need to eat. The young man heard the seriousness in Xiao Luo's tone, and Xuan Ye assured seriously.

Yes. Ronaldinho nodded, said a few more words, and then hung up the phone.

Then he went to several other bosses who had been deprived of their independence, and used various methods to intimidate and induce them, and finally got them to close the fake stores launched by [Lituan Waimai].

This situation not only happened to Ronaldinho, but also happened to thousands of [Feixia Takeaway] BD managers.

Some BD managers are more gentle in their methods.

Some BD managers are tougher.

In the end, about 85% of the independent merchants closed their fake stores on [Lituan Takeaway] and returned to [Feixia Takeout].

So far, [Feixia Takeout] has obtained about one-third of the high-quality exclusive customers in the market, [Lituan Takeaway] has less than two-thirds of its exclusive customers, and [Eatme] has the fewest exclusive customers. .

Driven by [Feixia Waimai], the three food delivery platforms are frantically spending subsidies, and have re-entered the era of the Three Kingdoms era in the food delivery industry.

[Lituan Takeaway] relies on subsidies and the traffic entrance brought by [WeChat], orders have been rising steadily, from an average of more than 10 million orders per day to more than 18 million, returning to its peak period.

After [Eatme] accepted the strategic investment from [Alibaba Group],

Although there are traffic entrances such as [Taobao] and [Alipay], the order volume has never increased, rising from more than 7 million to more than 10 million.

However, according to the real-time monitoring of the [Feixia Takeaway] intelligent system, it is found that this data is still very watery. There is an official default order fraud behavior. The real orders may be only ** million, which is the lowest among the three takeout platforms. .

As for [Feixia Takeaway], the order volume has also been declining, with an average daily order of more than 12 million.

The entire takeout market has once again expanded, with average daily orders approaching more than 40 million.

Although the orders of [Feixia Takeaway] have dropped, the senior management is not in a hurry. On the one hand, they are guarding exclusive customers in the market, on the other hand, they are developing brand customers and have mastered the basic skills.

Although the order volume has decreased, the corresponding subsidies have also decreased.

The burden of [Feixia Takeout] has also been reduced a lot.

As for Li Tuan Takeout, although takeout orders are growing rapidly, subsidies are pouring out like a flood.

Losing one to two hundred million yuan a day.

Even if [Lituan]'s group buying business is already profitable, it can't help but continue to burn like this without end.

After burning like this for a week.

[Lituan Takeaway]’s face was burned blue, and it started to limit the amount of subsidies for stores.

But even so, the amount of subsidies given out every day is still huge.

[Lituan Takeaway] has further restricted subsidies and only subsidizes exclusive users.

Non-exclusive users are no longer eligible for subsidies.

Relying on this method, [Lituan Takeaway]'s daily subsidies of hundreds of millions have been effectively controlled, but accordingly, there has been a significant decline in orders.

[Feixia Takeaway] has a lot of thieves. It still accepts all comers, but the system sends a notice to those non-exclusive customers. After a week, they will have to choose whether to become ordinary users. Only ordinary customers can Only users with * households can continue to enjoy the subsidy. In fact, [Feixia Takeaway] and [Lituan Takeaway] have joined forces to allow customers in the market to choose one of the two.

For those non-exclusive customers who cannot get subsidies from [Li Tuan Takeout], their orders on [Li Tuan Takeout] naturally plummet. In this era when subsidies are king, without subsidies, one or two orders may be placed in a row in one day. There may not even be an order.

And they also have subsidies on [Feixia Takeaway].

In seven days, there will be a sharp contrast between the two takeout platforms.

At that time, let the merchants choose to sign an exclusive takeout platform, wouldn't the answer be ready?

[Li Tuan Takeaway] was made uncomfortable by [Feixia Takeaway]’s actions.

[Feixia Takeout] behaves like he doesn't care about money at all, which makes it difficult for [Lituan Takeout] who is eager to go ashore.

So far, [Feixia Takeaway] has burned more than 4 billion yuan.

In just one month, the more than 6 billion yuan raised by [Feixia Takeaway] has been burned down to less than 2 billion yuan.

Although Wang Xing of [Li Tuan] has been involved in many business wars, has a mentality of not being surprised by honor or disgrace, and has experienced many subsidy wars, facing such an opponent, Wang Xing still couldn't help but curse, Madman !”

However, Wang Xing is also a heroic figure. Although [Feixia Takeout] is coming menacingly and burning so fiercely, Wang Xing is not easily frightened. [Li Tuan] has actually set a strategy to protect itself at the lowest cost. market position to ensure that they can continue on this track, and then let [Feixia Takeout] burn money to the maximum extent, dragging [Feixia Takeout] step by step until the other party can no longer burn. At that time, this The track will usher in the real winner.

Although [Chaoqun Group] is rich, Wang Xing doesn't believe it. If [Feixia Takeaway] becomes a bottomless pit, will [Chaoqun Group] be willing to continue to burn, or will it stop losing money and leave the market like [Qiandu] did before? .

Wang Xing has notified [Li Tuan]’s previous investors and informed them that due to changes in the market environment, the original listing commitment may not be completed on time. He requested that the listing requirements be postponed. Otherwise, [Li Tuan] will I have no confidence in winning this takeout battle.

If investors do not agree, then [Lituan] will have a great possibility of falling into operating difficulties and entering the bankruptcy stage.

In fact, to put it bluntly, Wang Xing told investors that there is a disruptor like Feixia Takeout in the market. If you still ask me to go public in 2018 as promised, then I will go bankrupt in minutes. At that time, all the real money you invested before will be completely lost.

But don’t think that this kind of thing will never happen, and don’t think that if you sign a gambling agreement, you must implement it.

There is nothing new under the sun.

In 2017, that is, this year, a well-known real estate company, Yongda Group, introduced strategic investors three times in order to promote the restructuring of Yongda Real Estate and its A-share listing.

After the completion of the three rounds of capital increases, investors have invested a total of 130 billion yuan in capital into Yongda Real Estate, and will obtain a total of approximately 36.54% of the expanded equity of Yongda Real Estate. The total valuation of Yongda Real Estate has been raised to 425.23 billion yuan.

When Yongda introduced three rounds of investors, there was a gambling agreement. If the restructuring agreement has not been completed before January 31, 2021, Yongda has the obligation to repurchase the equity.

A few years later, in September 2020, seeing that the deadline for the gambling agreement was approaching, the regulatory authorities still did not approve the restructuring of Yongda Real Estate. On September 24, a self-media exposed a document titled Yongda Group Co., Ltd. Yongda immediately clarified the screenshot of the company’s report on soliciting support for major asset restructuring projects, but there was no doubt that Yongda was already overburdened with debt at this time.

Fortunately, Boss Xu of the Yongda Group has strong mediating skills, and due to excessive gambling debts, the strategic investor has been tied to Yongda. In the end, both parties shook hands and exchanged the debt for common shares.

In other words, Yongda Group spent 130 billion in war investment in vain.

However, Yongda Group's strategic investors had no choice but to be threatened by Yongda Group in turn.

The one who owes money becomes the uncle!

Now it is [Lituan] who is blackmailing investors like them.

Either continue to support me and support me with greater strength, or watch me die and watch your investment fail.

A new king emerges and takes over the entire market.

And the new king has nothing to do with investors like them.

The last winner successfully went public, and every penny he earned had nothing to do with investors like them.

Most of the investors in [Lituan] have expressed their dissatisfaction to Wang Xing, but so far, no investor has said that [Lituan] must resolutely fulfill its original commitments.

Investors are all smart people, and they all know how much they will lose after the collapse of Lituan.

They are also in the process of internal evaluation and external research.

……………………………………………………………………………………………………………………………… …

In fact, in this takeout war, the most uncomfortable thing is not [Lituan Takeaway], but the original second child and now the third child - [Have you eaten it?]!

Originally, Zhang Xuhao of [Eat What?] entered the field with great ambitions to fight, but the subsidy war was too intense.

Moreover, the capital utilization efficiency of [Eat.me] is the worst among the three food delivery companies. A large part of the subsidies are not actually given to consumers, but are eaten away by internal staff.

[Have you eaten it?] It has only been half a month since we joined the subsidy war, but the money burned has exceeded 20 billion.

Previously [Eatme] took [Alibaba] G-round financing, which was about 1.25 billion US dollars, which was converted into about 7.875 billion yuan.

Now there is only about 4 billion yuan left in hand, and it is estimated that it can be burned for another month.

But that's not the worst part. It is [Exclusive Subsidy Cooperation] jointly created by [Feixia Takeout] and [Lituan Takeout], uu read

If it goes forward smoothly, by then, all the stores will be either on [Feixia Takeout] or [Lituan Takeaway], and [Eat Me] will end up like this.

The eldest brother and the second child fought, and the third child died quietly.

[Eat Me] wants to follow up with [Exclusive Subsidy Cooperation] and is in a very difficult situation.

Because in this case, few merchants are willing to become the exclusive users of [Eatme], the third largest brand in the market.

[Have you eaten] There are few online stores, and there are no stores that consumers want to eat. Over time, the number of consumers opening the store will be very low.

Consumers no longer open it, so merchants naturally don’t have many orders.

Merchants do business to make money. If merchants don’t have orders, they will naturally lose money.

In a vicious cycle, [Have you eaten it] can’t be finished even if you think about it.

I heard that [Feixia Takeaway] has spread rumors about financing. With the help of [Chaoqun Group], [Alibaba Group] has already established an online relationship with Qi Tianlin of [Feixia Takeaway] and intends to make strategic investments with [Feixia Takeaway]. Deep strategic cooperation.

If [Alibaba Group] has given up on [Eatme], then [Eeme] will really be desperate.

The top management of [Eatme] has held many meetings for this purpose, sometimes staying up all night to discuss it, trying to come up with a way to break the situation.

The conference room was filled with smoke, like a fairyland, reflecting the participants' bloodshot eyes, thick dark circles, and high spirits.

Finally they came up with a solution.

A few days later, an article titled Blood and Tears Accuses Food Delivery Platforms of Unfair Competition and Forces Merchants to Choose One was widely circulated on the Internet.

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