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Generally, companies will choose to register as members without threshold when applying for membership.

In other words, you can register with a mobile phone number without any requirements.

But [Shennong Orchard] is different.

Su Shixian planned this way at the beginning, but was strongly opposed by Huang Yuping. He believed that most of the members attracted in this way had no loyalty and were of little help to the company.

Wu Siyuan also recognized this view.

The big boss has said this, so how can Su Shixian have any objections?

Therefore, the membership registration requirements of [Shennong Orchard] have changed. Membership fees are required every month, and members can purchase fruits at member prices. The monthly fee is 9.9 yuan, the quarterly fee is 26.8 yuan, and the annual fee is 99.9 yuan.

At the same time, when filling in information, consumers also need to provide age and gender information.

Su Shixian originally thought that such relatively harsh requirements would scare away many consumers.

There will not be too many members signing up.

You know, even registered members of chain fruit stores like Qianguoyuan, which has thousands of stores, dare not collect money from consumers.

But he still underestimated the power of [Nuomi Zi Lychee] and the greedy mentality of Chinese people.

On the first day that membership registration was opened, 3,796 people registered to recharge in more than 150 stores, and got a beautiful gift pack containing 10 [Nuomi Zi Lychees] as they wished.

There are 3,521 consumers with monthly memberships, 225 consumers with quarterly memberships, and 50 consumers with annual memberships.

[Yangcheng Shennong Fruit Co., Ltd.] On the first day, the membership fee alone reached 45,882.9 yuan.

On the second day, 7,333 people applied for [Shen Nong Shi] membership, and the membership fee reached 88,635.2 yuan.

On the third day, 6,731 people.

On the fourth day, 9763 people.

The fifth day,...

After half a month, more than 100,000 consumers have registered as members of [Shen Nongshi], and a total of about 1.28 million yuan in membership fees has been collected.

Of course, while members were enthusiastic, they also gave away more than 20,000 kilograms of [Nuomi Zi Lychee].

According to the selling price of 100 yuan per kilogram, 20,000 kilograms of [Nuomi Zi Lychee] is worth 2 million yuan.

If you calculate it this way, this event is actually a loss.

However, if calculated based on cost, excluding the value of the [Lingquan Water] invested by Wu Siyuan, then this membership event will be a huge profit.

Moreover, the promotion of getting [Nuomi Zi Lychee] gift packs by becoming a member is only once, but the membership fee has to be paid every month.

As long as the store operates well, these members are a gold mine that can be regenerated.

This result shocked the executives of Chaoqun Group. Even Huang Yuping, who made the suggestion, did not expect the effect to be so good.

In turn, this also represents the status of [Shennong Orchard] in the hearts of consumers and its huge potential.

Wu Siyuan is also very satisfied, because as members continue to register successfully, the nameless iron ring in Wu Siyuan's hand continues to flash, and energy continues to accumulate.

Relying on the gift packs, [Shenguoyuan]’s unique [Nuomizi Lychee] has been known and tasted by more and more consumers.

Under the large base, there are always some high-end people in [Fruit Freedom] who fell under the spell of [Nuomi Zi Lychee] and bought in large quantities.

The sales of [Nuomi Zi Lychee] at various major [Shennong Orchards] have increased steadily since then, from hundreds of kilograms of sales per day to thousands of kilograms, and even sold out every day as soon as the goods arrive!

Some consumers couldn't get it and complained, complaining that without [Nuomi Zi Lychee], any fruit they eat has no taste.

The salesperson at [Shennong Orchard] could only apologize again and again.

They had not seen each other for a long time, and they did not expect that fruit priced at 100 yuan per catty could sell so well.

The only pity is that the output is a bit small.

Throughout May, [Shen Nong Orchard], which has expanded to 180 stores, sold a total of 180,000 kilograms of [Nuomi Zi Lychee] and gave away more than 40,000 kilograms, with a revenue of 18 million yuan. After deducting various costs, the profit reached 15.5 million yuan.

The profit of [Nuomi Zi Lychee] alone was nearly five times that of [Shen Nong Orchard] last month.

If you include the profits from other fruit sales, it is almost 20 million.

What a huge profit, faster than robbery!

If [Shennong Orchard] can make a monthly profit of 20 million yuan, then in a year, it will be 240 million yuan.

How many A-share listed companies would this amount cost?

Of course, the reason why there was such a high profit in May was entirely due to [Nuomi Zi Lychee], and the production of [Nuomi Zi Lychee] is limited, adding up to only 280,000 jins. About 220,000 jins have been sold, and only There is less than 60,000 kilograms of inventory left.

The sales speed of these 60,000 kilograms of [Nuomi Zi Lychee] must be controlled and maintained for half a month. At that time, the mangoes in the fruit production base will also enter a mature state.

Because they have [Nuomi Zi Lychee] in front of them, all the top management of [Chaoqun Group] have strong confidence in the mango trees that have also been treated with [Lingquan Brand Organic Fertilizer].

……………………………………………………………………………………………………………………………… ………

The time has come for June 1st.

The annual Children's Day, a festival for children.

However, a piece of news about [Shen Nong Orchard] suddenly broke out on Weibo: # For whom are the sky-high prices of lychees for? Please help the children # !

The cause was a blind child who liked the [Nuomi Zi Lychee] given by [Shen Nong Orchard] after buying fruit before. As Children's Day was approaching, the child's mother asked her child what kind of gift he would like. The blind child said he wanted to eat the lychees from last time.

The price of [Nuomi Zi Lychee] is not low. Over the years, the family has spent a lot of money to treat their children's eyes, and they don't have much money, but the mother is still willing to pay for her children.

It’s just that at this time, the reputation of [Nuomizi Lychee] has already been established. Before the lychees were released, they were either pre-ordered by members or sold out early in the morning.

This season, many lychees are not yet on the market, so the mother cannot buy other lychees.

The child's mother went there for several days but gained nothing.

Until June 1st, the child’s mother still couldn’t buy [Nuomi Zi Lychee].

She begged the salesman to divide the last pound of [Nuomi Zi Lychee] into several pieces for her. Just a few pieces would be enough, and she could pay for it.

The salesman didn't understand the mother's difficulties and rejected her because a customer had already reserved and paid for the lychee, and he had to be responsible for the paying customer!

After days of frantic shopping, I couldn't find the [Nuomi Zi Lychee]. When I thought of the empty, unfocused eyes of my children and the pressure of life, the mother couldn't help but feel sad and couldn't help but cry in front of the store.

A reporter saw it, took a black and white photo, and took the initiative to walk over, took out a tissue, and comforted him with gentle words. At the same time, he also learned about the incident, so when he came back in the evening, he brought the child to the mother who could not buy it. The story of losing her voice and suffering after receiving the sky-high price of lychees was posted on Weibo along with photos.

Originally, I just did it casually, not wanting to be seen and reprinted by a public knowledge. I also commented, Is the sky-high price of 100 yuan per pound of lychees a market behavior or a deliberate hype? Don't let lychees become a lychee!