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[Nuomici lychee] is the most typical low-yield lychee variety with the phenomenon of big and small years fruiting. In production, there are common problems such as difficulty in flowering, difficulty in preserving flowers and fruits, and abuse of fertilizers and pesticides.

In the traditional production area of ​​lychees, Huizhou City in Yue Province, lychees once encountered the small year in the small year, the output dropped sharply, the market price hit a record high, and the selling price once reached a sky-high price of 120 yuan/jin!

Of course, looking at the fruit-producing [Nuomizi Lychee Plantation] in the fruit planting base, Guan Xuelie doesn't have to worry about the yield.

He organized manpower to pick the [Nuomi Ci lychees]. At last count, the yield per mu was 400 kilograms.

The average yield per mu of [Nuomici Lychee] in Guangxi Province does not exceed 200 kilograms, while the yield of lychees in the fruit planting base is more than double that.

Among them is the seed optimization effect of [Shennongjiao Space] - 30% beneficial planting, and of course the contribution of [Lingquan Brand Organic Liquid Fertilizer].

[Nuomizi Lychee] has an output of 400 kilograms per mu, and [Nuomizi Lychee Plantation] has an area of ​​350 acres. The total output is 140,000 kilograms. If converted into kilograms, it is 280,000 kilograms, which is 140 tons.

Although it is organic green planting, because of the [mutated Sarracenia] and [Lingquan brand organic liquid fertilizer], the planting cost is actually lower than the general planting cost.

The conventional planting cost is more than 1,500 yuan for one acre of land, but for the fruit planting base, the investment for one acre of [Nuomi Ci Lychee] is less than 1,000 yuan, which is about 800 yuan.

The price of fruits is subject to market trends and fluctuates greatly.

When large quantities are put on the market, the prices are extremely low.

However, if there is a bad year or weather conditions, the output will drop sharply, and the price of the fruit will be like a rocket.

Even [Nuomi Ci Lychee], when it’s cheap, it’s only a few yuan per catty, but when it’s expensive, it’s 40-50 yuan per catty, or even as high as 120 yuan per catty, and some people shout out the sky-high prices.

The [Nuomi Ci Lychee] from the fruit planting base can be said to be the shit of a scorpion at the moment - it is the only one, and the flavor is far superior to other people's [Nuomi Ci Lychee]. If you ask Guan Xuelie to sell it at a friendly price, that is absolutely unacceptable. possible.

Several company executives gathered together to discuss and finally set the price at 50 yuan per pound.

This price is the price that the fruit planting base in charge of Guan Xuelie supplies to [Shennong Orchard] in charge of Su Shixian.

One pound is 50 yuan, and one acre of land weighs an average of 400 kilograms. In other words, one acre of land earns 20,000 yuan. After deducting the cost of 800 yuan, there is also a profit of 19,000 yuan. For 350 acres of land, the income is 6.65 million yuan.

This figure made Guan Xuelie smile with joy. When the fruit planting base and pig farm are fully operational, the business he is responsible for will not continue to suffer losses, but will generate profits. In the company's senior management Here, you can really raise your head.

Although Wu Siyuan had never put pressure on Guan Xueliang in terms of profits before this, Guan Xueliang always held a breath in his heart because he wanted to prove himself and prove that he was not only good at spending money, but also giving money to the company. make money.

Clearly, he did.

Wu Siyuan noticed that during this period, the mental state of the employees of [Agricultural and Animal Husbandry Development Company] in Guangxi Province has become much more positive.

His nameless iron ring keeps flashing, which shows that this situation has added a lot of influence to Wu Siyuan.

……………………………………………………………………………………………………………………………… ………

Guan Xueliang’s supply price is 50 yuan per catty, while [Shen Nong Orchard] has doubled the price, selling it to the outside world for 100 yuan per catty!

Of course, although Wu Siyuan, Su Shixian and others are confident in the quality of [Nuomi Zi Lychee] and dare to sell it for 100 yuan per catty, how to sell it also requires strategy.

After many meetings and discussions, [Yangcheng Shennong Fruit Co., Ltd.] finally finalized the marketing plan.

In May 2015, a small amount of [Nuomi Zi Lychee] was launched in more than 100 stores of [Shen Nong Orchard] with a price tag of 100 yuan per catty, and the membership price was 95 yuan per catty.

Even at the membership price, this price still far exceeds the spending power of ordinary consumers.

[Shennong Orchard] consumers still see a lot, but only a few dare to buy. Often, more than 100 stores in total can only sell less than ten kilograms in a day.

Consumers are talking a lot, saying that [Shennong Orchard] is crazy about money and dares to sell fruits for 100 yuan per pound!

However, [Shennong Orchard] quickly launched a marketing strategy and first launched a free gift event.

Any customer who purchases at [Shennong Orchard], no matter how much money they spend, even if they buy a banana, will receive a beautifully packaged triangular gift bag containing five sky-high-priced lychees.

Customers were very curious about it at first. After all, the packaging of this product is so exquisite. I originally wanted to have a surprise, but after opening it and seeing five pieces of [Nuomi Zi Lychee], I felt a serious gap in my heart and immediately disliked [Shen Nong Orchard]. 】coming.

What? It's just disgusting! Trash. I'll never buy fruit from him again!

Many customers were aggrieved and wanted to throw the five [Nuomi Zi Lychees] directly into the trash can.

Just after the package was opened, the rich and unique fruity aroma of [Nuomi Zi Lychee] overflowed, which immediately hooked their stomachs.

This tastes so delicious...Forget it, it's a shameful waste! It's better not to throw them away and eat them first. The customer quickly changed his mind. There happened to be a few people at home, so he put five grains of [Glutinous rice with lychees] ] Let’s share the food.

Um……

The rich aroma explodes in the mouth, conquering the taste buds of these customers at once.

They couldn't help but want to peel off a few more and eat them, but found that... they were gone, and they only saw an exquisite card inside the small gift bag.

The card contains standardized words of thanks, and the final explanation is that consumers who follow the official account [Shennongshi] of [Shennong Orchard] and become its members before May 15th will receive a beautiful gift package. And enjoy occasional membership discounts.

The idea of ​​membership was proposed by the new executive vice president Huang Yuping. He said that in the process of marketing [Nuomi Zi Lychee], the membership system can be implemented simultaneously.

Membership is the starting point for refined user operations.

According to an online report, an adult can be exposed to 3,500 brands every day. On average, 2.4 brands can be seen per minute.

With such high-frequency brand contact, if a company wants to obtain a loyal customer, it is difficult in one word!

Therefore, by attracting customers to your own fish pond through the membership system, you can continuously increase the exposure of your own brand, thereby promoting customers to consume on your own brand.

Netflix, the world's most conscientious video website, has a revenue of tens of billions of dollars a year, 98% of which comes from membership income.

Costco, the largest membership-based warehouse store chain in the United States, sold 160,000 membership cards at 199 yuan each before opening a store in China. It collected 32 million yuan before the store opened.

These two companies can rely solely on their memberships to make food and clothing worry-free!

It can be seen that the membership system has great potential.

Therefore, Vice President Huang's suggestion was adopted by General Manager Su Shixian.