The rise of Hong Kong's wealthy families

Chapter 113 New Era Real Estate

Real estate is a very profitable industry, and many tycoons started their fortunes in this industry. A typical example is Li Jiacheng.

Qin Haiming wants to enter the real estate industry, and He Jiahao is also happy to see it. After all, there are too many real estate developers. At the same time, he needs a closer ally. A person's power is limited, and with the expansion of the industry, some things are not suitable for He Jiahao himself. It's over, and it's just enough time for Qin Haiming to sit down, and Huo Jianning to participate casually.

After the three-person meeting, He Jiahao began to think about the development direction of Yunzhimeng. In his previous life, there were many media tycoons, such as Rupert Murdoch in Australia, who were involved in newspapers, magazines, TV stations, radio stations, and printing. Newspapers, Acquisitions in the magazine industry have formed a media group with huge influence.

He plans to let Yunzhimeng start a small-scale expansion. Previously, all the energy was focused on the real estate industry. Now the real estate has encountered a bottleneck and needs to cool down, so he plans to pay attention to the media industry.

So he called Lin Han, the senior staff member in charge of Yunzhimeng Media.

"Boss!" Lin Han said respectfully.

"Sit down." He Jiahao whispered, "How much liquidity does the department under your jurisdiction still have?"

Lin Han thought for a while and said, "About 10 million, including Luotu Clothing."

The equity of Luotu Clothing Company is registered under Yunzhimeng, and is naturally managed by Yunzhimeng.

"Well, I plan to let Yunzhimeng's media industry undergo a new round of expansion. What do you think?" He Jiahao asked with a normal expression, "You can also go back and discuss with your colleagues before answering me."

If Lin Han goes back to discuss, his impression of He Jiahao will be deducted a lot. There is no way for a manager who does not consider the prospects of the industry to continue.

"No, we have discussed this issue a long time ago. I can answer the boss now." Lin Han sat down and replied seriously, "Yunzhimeng now has good strength and can rank among the top ten in the industry, but If you want to expand on a large scale, it will not be good for Yunzhimeng. Instead, it will fall into the quagmire of an unstable foundation. Therefore, I suggest that you first acquire some high-quality newspapers and magazines, then recruit professionals, spend a lot of money to rebuild it, and become Popular media, after sufficient funds, will move into radio and television stations to expand their influence, and finally acquire media companies.”

"This is a strategy, but what about our current tactics?" He Jiahao nodded. Lin Han had really thought about it. As for whether it was profound or not, he still needed to test it again.

"I plan to acquire "Sing Pao". Since the year before last, "Sing Pao" has begun to decline. Xiangjiang Media Company has the intention to sell it, so you can contact it. "Overseas Chinese Daily" is the oldest newspaper in Xiangjiang, and its founder Shun Weixiu is also interesting. For sale, if the funds are sufficient, I also plan to start a gossip weekly.”

He Jiahao nodded, "Contact both newspapers and ask them to quote a price. If it's suitable, you can make a decision on the spot. Bagua Weekly can also be founded. You will recruit the staff of the new weekly."

"Thank you, boss." Lin Han thanked him excitedly. The boss wanted to reuse him. After being on the bench for so long, he could finally show off his talents.

He Jiahao waved his hand and continued, "When making a newspaper, since you consider influence, you must also consider making money. We do not do loss-making business, so you must pay attention to the cost of acquisition. If it is too expensive, you can consider creating one yourself. "

Newspapers with good sales and great influence are very valuable. For example, "Sing Pao" was defeated by "Oriental Daily News" last year and fell into decline. However, its influence is still leveraged, and the possibility of buying it cheaply is very small.

"Yes, remember the boss's lesson." Lin Han said sincerely.

In fact, He Jiahao wanted to directly acquire a media company, which would save a lot of effort, but the funds involved were not much less than those of a real estate company, so he did not dare to do it easily, and his energy was only on the media for the time being. In the next month, we will start to return to the acquisition cases of large companies.

According to Ho's expectation, Yunzhimeng will be a private company and will not be listed on the market, but its movies, comics, clothing, and media will all be listed on the market. In terms of movies, it will be directed towards film production, brokerage companies, theaters, and large-scale amusement parks. With development, there will also be movies among comics, but they will be animation productions.

After thinking about this, He Jiahao devoted himself to handling Yun Zhimeng's affairs.

By the afternoon, He Jiahao heard the news that Huamei Real Estate failed to acquire Dagu Real Estate. However, the Feng and Li families made huge profits, but Huamei Real Estate's stock price fell by 30 cents.

Naturally, he didn't take this to heart, but he picked up the phone and asked Li Fushu to meet tomorrow to discuss the sale of the entertainment business.

Where is the net asset value of Huamei Real Estate? It will only rise tomorrow. The most important thing is the entertainment industry. One day later, Huamei Real Estate will lose money, because the real estate is appreciating, and with the rent of the entertainment industry, He Jiahao will naturally not be able to Willing to wait.

In fact, it is difficult to succeed in acquiring Dagu Real Estate. After all, Dagu Real Estate Company is a medium-sized real estate company with good operating conditions.

If He Jiahao is allowed to operate, the situation may be even worse, but the profit is certain.

At the same time, news came from the United States: "Joker" was successfully released and earned 560 million global box office, becoming a dark horse.

According to the sharing algorithm, American film companies can earn US$196 million in revenue, which makes He Jiahao very excited.

With this money, he could start investing again, and suddenly he remembered New Era Real Estate Company, a big piece of meat.

With the current real estate boom, New Era Real Estate's debt ratio has dropped to 50%, with a debt of 100 million. If it does not acquire it, it may lose this fat.

So He Jiahao hurriedly came to Standard Chartered Bank.

"Qian Sheng, how much gold is there now?"

"278 U.S. dollars per ounce, profit is 22 million yuan, Hepu International purchased 20 million shares, accounting for 5% of the total share capital, consuming 244 million yuan, and the remaining funds in the special account are 1.56 billion yuan." Qian Jun reported said.

"Well, how much secret purchase did Guang Sheng Hong make?"

"There are not many individual stocks on the market, so I dare not make big purchases. I currently hold 32.1% of the shares."

"Show me the situation of New Era Real Estate." He Jiahao ordered.

The acquisition of Kwong Sang Hong is destined to be a long one. It will become easier after the real estate crash in 1982.

"The current share price of New Era Real Estate Company is 2.4 yuan per share, and the share price is slowly rising. There are 23 million shares on the market."

He Jiahao lowered his head and thought for a moment, then made up his mind to launch an acquisition of New Era Real Estate, "Mobilize all the funds in my account, except for the funds in the special account, and do my best to secretly purchase the shares of New Era Real Estate."

"Okay, He Sheng! I'll get ready right away."

New Era Real Estate also owns five industrial buildings, two properties in Jordan, East Tsim Sha Tsui, and one piece of land each in Yau Tong and Lam Tin. The most valuable one is the five-storey property in the Central Building.

The property value is around 200 million. Some properties were sold in the past few months to raise funds to develop the land under its ownership. However, the buildings are still under construction and will not be available for sale until two months later.

Ho Ka-Hao must act quickly on New Era Real Estate, otherwise he will have to pay a greater price when New Era Real Estate slows down.

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