The Richest Man Yang Fei

Beauty Group took the lead in developing new products such as natural soap powder and laundry detergent.

Later, those who followed suit were like crucian carp who crossed the river.

Domestic and foreign daily chemical manufacturers such as Procter & Gamble and Unilever have successively launched similar products.

In the past few years, the detergent market has formed a pattern of joint sales of multiple products.

General powder, soap powder, and laundry detergent each occupy a portion of the market share.

The vast rural market is still dominated by ordinary fans.

Even if it is a clean white brand, the biggest selling brand is supported by the sales of general fans.

With the advancement of the country's urbanization process and the improvement of the consumption level of the national economy, people's requirements for the quality of daily necessities are gradually increasing.

In the past, people's request was that it could be used.

To buy detergent, as long as it is a package of detergent, you can buy which package is cheaper.

Gradually, many families began to pick brands and quality.

Of course, ordinary powder can't wash clothes of hundreds or even thousands of dollars, because it will damage the fibers of the clothes and leave unsightly mildew and dark spots.

In recent years, soap powder has also found a corresponding share of the market in rural areas, and residents in some small towns have also begun to use laundry detergent.

Although the overall market is huge, competition is everywhere due to too many manufacturers.

This is like fishing. The fish pond is fixed, and the fish in it are also fixed. The more people you touch, the less fish each person will get.

Under this circumstance, the performance of Beauty Group declined for the first time in seven years.

In order to reverse the decline, Yang Fei had to rectify and innovate the company.

The reorganization of the group organization this time is also an attempt by Yang Fei to seek a breakthrough.

After the reorganization of the group, Yang Fei will also innovate products.

Innovation is divided into three aspects.

One is to upgrade the current products.

The second is to develop brand new products and upgrade them.

The third is to improve the production line.

Yang Fei is a three-pronged approach.

The original product requires an improved formula and packaging.

At the same time launch new products and new brands.

As for the production line, Yang Fei will also upgrade.

Meili Group has independently developed a production line with a higher degree of automation and is preparing to replace the current production line.

Using automated production lines will save a lot of labor and raw material costs.

The new brand "Good Mom" ​​will launch several brand new products.

Yang Fei has paid great attention to research and development since the establishment of Meili Company.

In the past, he worked with major universities and laboratories to research and develop new products.

After the company developed, Yang Fei set up its own R&D team and invested a lot of money in the research and development of new products every year.

Yang Fei has advantages that others don't.

He knows the development trend of the daily chemical industry in the next 20 years.

Yang Fei himself studied chemistry, and later he was engaged in chemical-related business, so he was more sensitive to chemical products than ordinary people.

Taking a bottle of shampoo in hand, most people only look at the words "dandruff", "oil control", "refreshing", "smooth" and so on marked on the front.

Yang Fei looked at the small print on the back and the list of ingredients.

He also uses methods such as looking, smelling, touching, and twisting to identify the chemical ingredients contained in the shampoo but not marked on the ingredient list.

Just like a musician listening to a concert, he will not only listen to the sound, but also analyze the scores behind the music and the artist's way of forcing it.

Therefore, although Yang Fei does not know the complete formula list of various daily chemical products in later generations, he can still roughly know the ingredients of the products. Coupled with the efforts of the research and development team, it is not difficult to develop the products Yang Fei wants. .

With such advantages, Yang Fei is confident that he can gain a foothold in the daily chemical industry.

As for the decline in the profitability of the group, this is a problem of company management and can be improved by means.

Yang Fei is also confident that his company's profits are declining, so other colleagues will face the same problem.

He guessed right. Procter & Gamble and Unilever also encountered resistance to development this year.

Poor is thinking about change.

When a company's profitability declines, all companies will do the same:

Change, innovate, save!

Procter & Gamble has changed the president of Greater China and launched several so-called new products that change soups without changing medicines.

Unilever later realized that it launched a new men's shampoo, and invested heavily in advertising, ready to make a big show in the field of men's care.

Several well-known domestic daily chemical companies have launched new products one after another.

Some unsustainable small businesses are quietly dying out.

In addition, big companies have an ultimate ultimate move: expand, suppress, and seize the market!

No matter what the economy is, the consumption power of the society is still there.

Especially toiletries, which are daily chemical consumables, no matter how poor the economy is at home, you have to buy them, right?

Therefore, it's not that consumers don't buy these products anymore, they just don't buy your products anymore!

How to expand?

How to seize market share?

It has become a difficult problem that every company must think deeply about.

The daily chemical market, which has calmed down for more than half a year, is quietly brewing a huge war!

At this time, Beauty Group is intensively developing new products in preparation for launching new brands.

At the same time, Yang Fei prepares advertising and publicity matters for the launch of the new brand.

The lights on the office floors of Meili Building will be on until nine o'clock every night, and all departments are working overtime.

Yang Fei walked out of the office building and suddenly saw a familiar figure, which made his whole body shocked.

It's Chen Ruoling!

Why is she here?

Sitting in a convertible Ferrari sports car, Chen Ruoling looked at Yang Fei as she walked out with her cold eyes, without beckoning or talking.

Yang Fei said to the mouse: "You go back first."

Then he said to Chen Mo: "You have to rest first, don't wait for me."

After finishing speaking, he didn't wait for their answer, and hurriedly walked towards Chen Ruoling's car, held on to the door of the car, and smiled: "Long time no see."

Chen Ruoling looked at him like a stranger.

The smile on Yang Fei's face gradually disappeared, and he asked, "What's the matter? Don't you recognize me?"

"Get in the car." Chen Ruoling spit out two words.

Yang Fei pulled the car door, sat up, and smiled: "I thought you really ignored me! Call you...Hey, do you want to drive so fast?"

The flaming Ferrari, accelerating at a speed of 100 kilometers for five seconds, started and rushed out like a whirlwind.

Yang Fei was caught off guard~www.NovelMTL.com~ leaning back heavily, almost bit his tongue when speaking.

"Ruoling, drive slowly!" Yang Fei said in a deep voice, "You are not dead?"

Chen Ruoling looked ahead, her flowing hair fluttering in the wind.

She responded to Yang Fei's words by stepping on the gas pedal.

Yang Fei did not dare to pull her, fearing that the car would really lose control.

"Ruoling, what's the matter? You just said something!"

Chen Ruoling turned her head suddenly, maybe she hadn't seen her for a while, her face with delicate makeup gave Yang Fei an amazing feeling.

"What happened? Can you tell me?" Yang Fei's heart softened and asked in a gentle voice, "Why have you disappeared for so long?"

She suddenly said, "Yang Fei, let me go crazy all night, okay?"