The Rebirth of Wealth

No matter how busy the topic is, there are times in the past.

After a few days of trouble, the news about Li Dong finally faded.

In the past few days, Li Dong was also overwhelmed.

Wherever he went, everyone looked at him more and talked about him a few times.

In the end, Li Dong had to reduce the number of appearances.

Fortunately, Huaxia is so big, there are so many things happening every day, and everyone will not stare at him specifically.

As the Olympics approached, as the deposit reserve ratio rose again and the stock market plummeted, everyone's eyes gradually shifted.

The richest man, no matter how much money is, it is someone else's.

The stock market plummeted, and that was their own money.

On one side is the joy of the upcoming Olympics, on the other side is the gloomy stock market plunge. This June, the Chinese people are in the midst of a double fire.

The hot summer can't warm the ice cold in the hearts of investors.

...

As the stock market plunged again, the property market that had previously weakened has entered another winter.

On June 14, Li Dong's personal wealth was still 72 billion.

On June 20, Li Dong's wealth shrank by one billion yuan a week.

The land under Dongyu Real Estate has entered a period of contraction with the cold winter of this round of real estate.

Li Dong has shrunk here, and the others are not much better.

The wealth of major real estate developers has also shrunk further, and the first-hand housing market and the land trading market have been sluggish.

What followed was a wave of closures.

It is not a real estate company, but an intermediary company. The primary housing market is sluggish, let alone the secondary housing market.

According to relevant statistics, in the Shanghai market alone, the number of intermediary stores reached 16,000 in the first two years, but just over half of them in 2008, half of them went out of business, and there were only 1,000 remaining.

Fortunately, Li Dong does not rely on these plots to eat, the real estate market is bleak, and the retail market is not greatly affected.

Some experts say that the impact of the financial crisis on the retail industry will be delayed for half a year.

In other words, the retail industry is not affected now. It is not that the retail industry is strong, but that the crisis is delayed.

Some people take this for granted, but others do n’t.

Li Dong belongs to the kind that he doesn't care about. He doesn't care much about these experts.

At present, even Carrefour is a little bit afraid, for fear that Li Dong will no longer take over Carrefour in one go.

Among the companies such as China Resources and Bailian, some people disclosed to the media that the M & A from afar was not very rational.

When the financial crisis hit the China market, it was obviously not a good choice for Li Dong to spend more than 10 billion yuan to acquire Carrefour.

Even if you want to enlarge the retail market, you can wait and see.

Someone said, "Li Dong has swelled!"

A richest man's name, plus a supermarket's first name, let Li Dong forget.

More than 10 billion yuan of funds, which are used to eat interest at this time, are more cost-effective than M & A Carrefour.

Not one person said so, many people said so.

...

Li Dong didn't care about the doubts from outside.

Chen Lang continued to accelerate the negotiation progress with Carrefour. Carrefour is now cooperating with the financial crisis intensifying.

On June 21, the two sides conducted the final round of negotiations.

The negotiations mainly determine several general issues. First, how much is the M & A fund and how to pay it?

Second, how Carrefour carries out the handover, and the executives go to stay.

Third, who will pay for the closure and renovation of due stores?

Fourth, will the Carrefour brand be retained for a period of time before changing the house number, or will the nationwide rapid exchange of cards be carried out after the agreement is reached?

Fifth, it is also the most important item in the retail industry, background integration.

Background integration, which involves quite a lot, the integration of the membership system of both parties, the integration of commodity procurement and sales systems, the integration of supplier systems ... all can be classified as background integration.

This is the foundation of the retail enterprise and the core of Carrefour worth more than 10 billion yuan.

Otherwise, if it is just a store, and does not retain the brand operation, tens of billions of funds will be a little more.

Carrefour has its mature operating system. It has been rooted in China for 13 years and has a solid foundation. It is far from being a substitute for dozens of cooperative enterprises signed here.

Only this point, the two sides have talks next.

The general direction is set, and then we can discuss it in detail.

This is also one of the reasons why Li Dong said before the media that he had to wait until July to announce, not only to expand the influence of the supplier conference, but also because of time.

...

Evening on the 21st.

Chen Lang, who had spoken with Carrefour for a whole day, called Li Dong.

At this time, Li Dong was having dinner.

Upon seeing the call, Li Dong hurriedly dropped the tableware and walked to the side to answer the call.

As soon as the phone was connected, Chen Lang said tiredly: "Mr. Li, we have reached a general agreement."

"it is good!"

Li Dong was happy, although he knew that Chen Lang was tired at this time, but Li Dong asked: "Roughly talk to me about the content of the agreement, just a little."

Chen Lang was also ready to report, and immediately said after hearing the words: "I will send the fax to the headquarters of the specific agreement.

But let me tell you about it first, so I have a preparation.

The first is the issue of funding.

After several rounds of negotiations, the funds for this merger and acquisition were finally set at 11.4 billion.

According to your opinion, we have reached an agreement with Carrefour and can pay in cash in four installments.

For the first phase of the fund, the proportion of down payment shall not be less than 30%. It must be in place within one month after the agreement is formally signed.

The next three phases, starting from next year, will be a half-year phase, and all will be paid within a year and a half.

That is, before July 10, all payments must be settled. "

Li Dong pondered for a moment, "This is not a big problem, you continue to say."

According to the opinions from afar, it is best to pay off the balance within three years.

Generally involving such a large-scale merger and acquisition, three years is not long, it is also very common.

But Carrefour was obviously unwilling, and Li Dong did not force it.

A year and a half, plus this year, there are actually two years, and there is not much difference. Li Dong feels that it is okay to repay the pressure on him in installments within two years.

"Second, the issue of senior management.

The agreement we signed with Carrefour is that in the next six months, distant places will successively send people to take over. The original Carrefour executives must complete the handover before they can leave.

During this period, all benefits are borne by Carrefour. If the handover is not successful, we have the right to request an extension. "

Speaking of management issues, Li Dong thought about it for a while: "I don't say that you also understand this point, it's not easy, or it's very difficult.

In half a year, it was difficult to hand over more than 100 Carrefour stores and the entire back-end system.

Although I have set a goal for you, you still need to be stable. At present, there can be no mistakes, otherwise the resource integration of the entire Carrefour system will be delayed and the loss will be even greater. "

Chen Lang said in a deep voice: "I understand this, President Li is at ease."

Chen Lang continued, saying: "Third, about the renovation and closure of stores ..."

Carrefour and Yuanfang stores partially overlap, and there are still some leases that expire, whether to renew or shut down, is also a question.

At this point, far away can't talk about losing money or losing money. This kind of preparation is already prepared.

Carrefour has packaged and sold it, and has already considered these issues, and there has been a substantial price reduction in the evaluation value, which is also related to this.

Otherwise, 11.4 billion want to talk about this cooperation is almost impossible.

If you think about it for a long time, you will know that in 2006, many and many revenues were only half of Carrefour, but the merger price was as high as 1 billion US dollars. Converting RMB, according to the exchange rate at that time, it was nearly 8 billion RMB.

Of course, it is not ruled out that the quotations of both parties are artificially high.

This is also the norm in the industry. Of course, the purchase price should be higher, which can enhance the value of the enterprise.

It ’s not uncommon for 5 billion to blow up to 10 billion. Really good offers are not without, but rarely.

Even if it is a bit high, according to the style of foreign investment, the actual quotation will not be lower than 7 billion.

Carrefour is twice the size of the other party. 14 billion yuan is just a guarantee. The value of an enterprise is not only calculated in this way. The scale is doubled, and the value is generally not as simple as 1 + 1.

If there is no resistance, if there is no poisonous milk powder incident, if there is no remote suppression of digging people, if there is no financial crisis ...

Well, for various reasons, Carrefour only packaged and sold it to distant places at a price of 11.4 billion.

In 2007, Carrefour's Huaxia business may not be worth less than 15 billion yuan. Sometimes business competition is so cruel.

Several minor accidents caused Carrefour to fall by 4 billion in value after half a year. I am afraid that Carrefour did not think about it last year.

Taking up such a big discount, of course, the distant place will have to pay a bit. Some stores have to close and renovate, and lease renewal will have to be resolved by the distant place.

...

Li Dong and Chen Lang said it was almost an hour.

Originally said to report briefly, but both of them later forgot about it.

Until Shen Qian came over and reminded: "The food is cold, you can handle the work at any time, there is no need to hurry."

At this time, Li Dong woke up and said to the phone: "That's the way, let's do this first. Let's go back and elaborate."

If you are free recently, when you come back and sign the agreement formally, I should pass. "

"it is good."

"..."

The two said a few words. Li Dong hung up the phone and said in a good mood: "It's done."

"It's early."

Shen Qian said, "If you don't succeed, you won't talk to now."

Li Dong laughed and walked to the table to pick up the tableware and continue to eat. Shen Qian snatched the tableware and said to the nanny: "Aunt Zhang, give Mr. Li a bowl of rice again. The dishes that have just been served are served. "

The nanny hurried into the kitchen, and Li Dong said while waiting: "11.4 billion, the price is still within my expected range. After the acquisition of Carrefour, the layout of the distant areas in East China, South China, Central China, and North China is almost officially completed. Too.

Combining the original system of Yuanfang Supermarket and the business of the four provinces of Guangdong Province, Southern Fujian, Southern Hunan, and Hebei Province mentioned last time, most of Huaxia, no, Huaxia Economic Center is in my pocket! "

At the moment, Li Dong seemed to be full of enthusiasm, and he had reason to be proud.

In 4 years, it has completed the layout of more than half of the China area, and it is not a pride to be a retail overlord?

Although rebirth helped him a lot, it does not mean that rebirth is omnipotent.

Can't seize the opportunity, rebirth is also in vain.

Over the years, Li Dong has seized many opportunities.

Whether it is to defeat Su Guo, or to acquire Carrefour, including the previous victory over Jianglong in Jiangbei, those opportunities are all fleeting.

If you can't catch it, you will miss these opportunities.

And Li Dong, all caught, and only then has today's distant supermarket, today's retail hegemony.

Seeing him proud, Shen Qian smiled lightly: "Got it, you are good at it.

But don't forget, there are three major regions: southwest, northwest, and northeast. "

Whether it is Carrefour or afar, there are not many layouts for these three areas, which is also impossible.

These three big blocks are considered economically underdeveloped regions, and investment and output are not directly proportional.

Before the coastal areas of Central Plains were won, most companies were reluctant to go there for large-scale expansion.

The development there is relatively good now, which means that Dashang Group has a good market share. Other retail companies are all fragmented and fragmented.

After listening to Shen Qian talking about this, Li Dong was somewhat helpless and said: "Also, but these three big pieces can only wait.

Besides, we also have a lot of layout in Shancheng. Looking back at Shancheng and Chuanshu as the core, the southwestern region is not difficult.

The most important thing is the Northeast and Northwest. The Northeast is better. The Northwest is not difficult. "

Seeing Li Dong sinking into contemplation again, Shen Qian's face was helpless and urged: "Okay, I shouldn't mention these.

You talk before you eat, and talk slowly after eating, really, you can't stop eating a meal. "

Li Dong laughed, UU reading www.uukaanshu.com took the tableware, and ate it gulpingly.

...

On June 23, Li Dong went to Hubei Province to discuss cooperation with Zhongbai to expand cooperation.

The cooperation between Distant and China 100 started as early as 2006.

At that time, the province of Hubei hoped to facilitate the merger of Zhongbai, Zhongshang and Ewushang. Wang Baiqun, chairman of Zhongbai, refused to give way and went to Beijing to find a relationship.

That time, Li Dong and Wang Aiqun had a foundation for cooperation.

Later, Li Dong decided to expand into Hubei Province, and Zhongbai provided a lot of convenience, but as the distance gradually became larger, the relationship of the previous cooperation has gradually changed.

Although Zhongbai now cooperates with the distant place, it has squeezed the living space of Zhongshang and Ewushang.

But the province of Hubei has gradually become dominant in the distance.

Up to now, although Zhongbai understands that it is too much to drive off the tiger, it has no way to go back, but has to continue to cooperate with the distant place with a stubborn scalp.

When Li Dong went to Hubei, the Governor of Hubei Province personally received Li Dong.

With the rise of status, Li Dong began to pay attention to everyone's every move. In the past, he was usually received by the local deputy, and now he is directly assigned to his official post.

In the evening, the local news of Hubei Province reported that the governor and the distant chairman Li Dong had a great conversation. The two sides reached a number of agreements. The next step will be to expand investment in Hubei ...

On the 23rd, after meeting with Hubei provincial dignitaries, on the 24th, Li Dongma rushed to neighboring Hunan.

On the evening of the same day, Li Dong and the governor of Xiangnan held talks and reached a memorandum of strategic cooperation on the next step for the Far East Group to enter Xiangnan for development ...

It was only at this moment that Li Dong gradually got rid of his age restrictions and was no longer a junior in the eyes of everyone.

He is the helm of the Hundred Billion Group and the richest man in China. At the age of 23, he no longer brings underestimation, but pays more attention. rw more exciting novels, welcome to visit everyone's college