The Rebirth of Wealth

February 15th.

Li Dong was awakened by a knock on the door early in the morning.

Opening the door with a yawn, Xu Shengzhe whispered like a thief: "Is it convenient?"

Li Dong glanced at him, did not speak, and started washing himself.

Xu Shengzhe crept into the room, and turned around in the room.

I looked around and sniffed hard again, and finally didn't dare to put a channel on my face: "Did you sleep alone last night?"

While brushing his teeth, Li Dong vaguely said, "When did you switch to being a detective?"

"Not right!"

Xu Shengzhe touched his chin and tangled with a look: "Valentine's Day, you actually lived alone, hell, this is it! Didn't you go on a date last night?"

"I came back after watching the movie."

Li Dong wiped his face, not thinking that: "I said earlier, don't think what I think is the same as you, you are a man who can only think with his lower body, I am different from you.

Xu Shengzhe looked disdainful and sneered: "I think you don't have the same chance, and you pretend to be pure."

Li Dong hummed and didn't reply, but in his heart secretly scolded this guy for being busy.

Qin Yuhan didn't come to the capital. On the day of Valentine's Day, Li Dong was naturally preparing to become a wolf.

But halfway through, Shen Xuehua messed up and called Shen Qian several times. He also said that old Du was waiting at home, and finally Shen Qian had to rush back.

As a result, Li Dong's plan was completely disrupted. On Valentine's Day, Li Dong counted the sheep all night.

Ignoring Xu Shengzhe, Li Dong finished washing and said, "Why don't you really do it today?"

Xu Shengzhe nodded and said, "Of course, I can't afford to be as rich as you."

"That's better."

Xu Shengzhe smiled and said, "It's no use staring at me. You and I are not competitors. You have to stare at others.

This time there are many participating companies, and this is just one piece of land.

This area is not small, and the construction area is even larger. It can be cut into several pieces for auction.

Now that the one-time auctions have increased the competition, you may not necessarily win steadily. "

Li Dong lightly laughed: "How can there be a winning business, and the price will be higher than I expected, and I will not want it."

Xu Shengzhe was surprised when he heard it: "No, are you ready to give up?"

Li Dong shook his head and said: "It's not giving up, as long as the price is within my psychological price, I can accept it.

But if it's too high, why should I stare at this land?

Beijing is not the only place, I do n’t believe that those people attack me every day. "

Xu Shengzhe glanced at him suspiciously, apparently judging the truth of his words.

After thinking about it, Xu Shengzhe tentatively said, "What is your psychological price?"

The land area of ​​Z013 is not small, it can reach 100,000 square meters.

Under normal circumstances, such a large golden lot can be divided into five or six plots.

Now the whole package auction has advantages and disadvantages for major companies.

The advantage is that there are fewer companies with this strength, and there are also disadvantages. The overall price is too high, and the price may not be able to shoot up.

Covering an area of ​​100,000 square meters, this is not a standard.

The standard is based on the building area. The planned building area of ​​Z013 was 300,000 square meters.

Later, the city government made another plan, and the construction area was increased to 500,000 square meters.

In 2007, land prices skyrocketed.

The auction price of the CBD land is generally above 8,000 yuan / sqm.

Heights above 10,000 yuan / square meter are normal, and even some small plots with floor prices exceeding 12,000 yuan / square meter are available.

Despite the impact of the financial crisis, market prices have fallen a lot.

However, the price of this prime location will not fall too much. It is not uncommon for several participating companies to make a real fire than last year.

According to Xu Shengzhe's estimate, no 4 billion will certainly be unavailable.

This is still a case of self-restraint. If you are grumpy, it may be even higher.

He wanted to listen to Li Dong's views. What was Li Dong's psychological price, and he could also see his assessment of the future real estate market.

After Xu Shengzhe asked him, Li Dong thought about it: "About 4.5 billion, the floor price is more than 9,000. After all, this land is not in the central area of ​​the CBD.

No matter how high it is, on the one hand, it cannot be afforded from a distance, on the other hand, I worry that the risk is too great. "

"4.5 billion?"

Xu Shengzhe does not know whether he is serious, but the price is not much different from what he estimated.

If 4.5 billion yuan can win this land, it is still acceptable.

In fact, for real estate developers, the main construction cost is the cost of land. Taking the land at this price, Li Dong will build a shopping mall, and the cost will not be too large.

When shopping malls and office buildings are put into use, the total investment should not exceed 5.5 billion.

5.5 billion, according to the current market price, will not lose money, if house prices can rise in the later period, see how much the increase will make money.

After weighing it, Xu Shengzhe felt that Li Dong was probably telling the truth this time.

After all, the price is really too high, and Li Dong cannot afford to be a joke.

Seeing him still meditating, Li Dong didn't care about him either.

Dressed, Li Dong went straight out of the room.

Upon seeing this, Xu Shengzhe quickly followed.

...

Downstairs, Wu Yajun had finished his breakfast.

Seeing Li Dong and Xu Shengzhe going downstairs, Wu Yajun quipped: "It's still young and energetic. If it's me, I don't necessarily get up today."

Li Dong didn't say anything yet, Xu Shengzhe smiled and said: "Mr. Wu, you have to refer specifically to Li Dong. That's right. I was sleeping last night."

Li Dong rolled his eyes and did not answer the call, eating at his own expense.

Wu Yajun and Xu Shengzhe had a conversation, and the two briefly talked about the land.

A golden plot with an area of ​​100,000 square meters and a construction area of ​​500,000 square meters are still quite noticeable in the real estate industry.

Although both of them said that they would not participate in the auction, if the price was really right, and no one was competing, they would not mind mixing it once.

This kind of thing is not impossible, the possibility is still relatively large.

If there is no such thought, the two will not come here deliberately, nor will they study this land in detail.

After dinner, Li Donggang was about to get on the bus, and Xu Shengzhe suddenly said, "Li Dong, really want the price to be high, you can't afford it. It is still possible for the three of us to set up a consortium once."

On such a large plot, the cooperation of the three companies is not unusual.

There are several consortiums in this auction.

These consortia are composed of a few two or three companies, and more than seven or eight companies participate.

There are more people participating, and the pressure is much smaller.

Li Dongwenyan considered for a moment and said, "It's really going to exceed my budget, and we can discuss it temporarily."

"it is good."

Xu Shengzhe didn't say much and got in his car.

Although everyone did n’t drive, it was related to face problems, so it ’s okay to get some luxury cars to support the scene.

...

Nowhere along the way.

Less than 9 o'clock, Li Dong and his party rushed to the auction venue.

The arrival of everyone in Li Dong has attracted many people's attention.

The two major real estate giants in Jiangbei entered Beijing for the first time to participate in land auctions, and there were many people and companies concerned.

In addition, Wu Yajun of Longhu returned a few times in the city of Haoyu in Beijing. This time he made a comeback. He came with Li Dong and others, which also reminded everyone.

While they were paying attention to several people in Li Dong, Li Dong was also observing them.

Don't look at this is just a piece of land auction, there are really many companies and units involved.

And they are all giants, not giants, but also without this strength.

Billions of land transfer fees cannot be afforded by the average SME.

Among them, Li Dong saw many acquaintances, such as Pan Shiyi, Wang Shi, and Hua Yuan ’s Ren Cannon.

Huayuan did not have the strength to eat the land. Several small and medium-sized real estate companies in Beijing jointly formed a consortium.

In addition to these people, there are some other giant companies.

These giant companies are generally not real estate companies, but financial institutions.

Among them, the most striking one is CITIC. CITIC Real Estate, CITIC Bank and CITIC Group are divided into three units to participate in the auction. CITIC Real Estate participates separately, and CITIC Bank and CITIC Group form a consortium respectively.

In addition to CITIC, several commercial banks like China Merchants also formed a consortium to participate.

Outside banks, insurance companies are the second largest participating institutions.

Anbang, Taikang, and Sunshine have formed a consortium, which is also the characteristics of these big cities such as Beijing ~ www.NovelMTL.com ~ In some third- and fourth-tier cities, these financial institutions are rarely seen to participate in land auctions.

However, in the first-tier cities such as Beijing and Shanghai, real estate companies are actually not the main force, but the real main force is these financial institutions.

Rich money, these people are talking about.

Many times, real estate companies such as Vanke and SOHO often have no results and are beaten by these consortia.

After observing it for a while, Li Dong and the several executives he knew nodded, saying hello.

Everyone didn't communicate, and it didn't make sense to communicate at this time.

Everyone found a seat and sat down, instead of choosing the first row, but leaning back.

Before Li Dong said anything, Xu Shengzhe lowered his voice and said: "We used to participate in the land auction before, which time was not sitting in the first row, and it was still wonderful in the outside world.

When we waited, we also sat in the first row in the capital, and then we can figure it out. "

Li Dong laughed: "There will be such a day, and sitting in the back, dry these guys down to have pleasure, don't you think?"

"This is also true." Xu Shengzhe responded with a smile.

Wu Yajun aside smiled, and it turned out that the young people were energetic.

She wouldn't say that, because Li Dong and Xu Shengzhe were not afraid of tigers when they were born calves, and wanted to suppress others' limelight.

After a few people chatting, several companies entered the market.

When the auction started, Wu Shengnan whispered to Li Dong that a total of 16 companies or consortiums participated in the auction this time.

There are a few more than before, and it was only these days that I signed up to participate.

Li Dong nodded and did not speak. In fact, in addition to Li Dong and Xu Shengzhe, there were only 13 in total. Not too many, but not too few.

It seems that today's auction should be quite lively.