The Rebirth of Wealth

Beyond Wal-Mart, Li Dong did not mention it with a few people.

At the moment, shouting this slogan will only make people laugh.

You ca n’t even be the best in the country, and you want to be the best in the world.

In 2007, the China Top 500 ranked No. 1 in PetroChina's revenue as high as trillion yuan.

Among the retail groups, Bailian Group's revenue reached 150 billion.

China Resources reached 100 billion.

Of course, this is not just retail, but the performance of the entire group.

Others, such as Gome, are also close to 100 billion revenues, Suning has more than 60 billion, Wumei has more than 20 billion ...

The 80 billion yuan that Li Dong just said is just the expected revenue next year. In fact, when the list was announced in July this year, the distance has not yet reached this point.

At that time, none of the stores in Waibu was opened, and Sunan did not win all of them. When the revenue was counted, the distance was comparable to Wumei.

Now, Wumart has been far removed.

In 2008, Li Dong ’s goals were Bailian, China Resources, Gome, and Suning.

These four are currently the largest domestic retail groups. If they can surpass these four in 2008, then he is the first domestic retail group.

Borrowing a word from Pharaoh, first set a small goal for yourself. These four Bailian are the current small goals of Li Dong.

Wal-Mart is the final boss, Li Dong has to accumulate a while before he dares to provoke the big boss, otherwise it will be ugly to die.

After setting a small goal, Li Dong suddenly felt that his thoughts were accessible and refreshed.

After a while, Li Dong was upset again.

Only Qi Yunna continued: "Now Wumart's several supermarkets are squeezing our market. If it were not for us to defeat Su Guo some time ago and let them feel terrified, I am afraid they would have shot us.

In addition, the chain supermarket industry in the Beijing-Tianjin area has also been changing recently.

RT-Mart, CR Vanguard, Bailian, Tesco and Wal-Mart have entered the Beijing and Tianjin markets.

Wumei, which used to have an absolute advantage, is now also overwhelmed, which is probably one of the reasons why they did not shoot. "

"Is this a group of male deer?"

Li Dong spit out, the big city is the big city, one by one squeezed into it.

Now it seems that he is not alone, and others are unwilling to give up the market in these first-tier cities. This is an inevitable result.

Although it has been known for a long time that the Beijing-Shanghai market is in constant battle, Li Dong is still a little depressed when he hears that so many well-known brands have been killed in.

Depressed for a while, Li Dong breathed in and said: "No matter what they do, the low-key development, our purpose is to gain a firm foothold. When we stand firm, I will kill them and kill the dead."

Qi Yunna couldn't help but laugh. I'm afraid Li Dong dare to say this.

The companies currently competing in the market in Beijing and Tianjin are almost all stronger than the distance except that Wumart is slightly worse than the distance.

This is also true of RT-Mart. There is a Runtai behind them.

Moreover, in 2007, the other party's sales were not lower than those in the distance. The reason why it didn't appear in the China 500 list was because they were from Baodao.

Along the way, the car quickly reached the branch.

Li Dong got out of the car, stood for a while downstairs, and said after a while: "Wait, wait two years, I will prepare my own commercial building in Beijing!"

No one thinks this is a joke. In 2005, Li Dong stood downstairs in the Global Building and said that he was planning to build the headquarters building of Yuanfang Company.

At that time, everyone felt that this goal was still far away, but in 2006, the Yuanfang Building was completed.

Even afterwards, the Greenland Building and Longhua Square were won in the distance. I'm afraid no one expected it.

Now Li Dong said that he was planning to build the Yuanfang Building in Beijing. Qi Yunna believed Li Dong 100%. She knew that Li Dong could definitely do it.

...

Yuanfang Branch.

As soon as Li Dong arrived, the greetings of "Good Chairman" and "General Manager Li" continued.

The chairman is usually called the new employee, and the old employees prefer to call Li Dong "Mr. Li".

In this way, it seems to be closer, but also reflects their superiority.

You see, our name is "Leader Li", which means that we are all old people, and you new people are still a little bit tender.

Li Dong didn't pay much attention to the difference in title. Seeing the morale of the employees, Li Dong was in a good mood.

After a round in the office area, Li Dong went to the meeting room again.

The leaders of the branch companies also entered the conference room and reported to Li Dong the results of 2007.

Most of these things have been said by Qi Yunna on the road, and Li Dong did not comment any more.

It wasn't until Qi Yunna summed up that when he mentioned the dispute between Gome and Suning, Li Dong became interested and asked, "The two big disputes have not been settled yet?"

Since the beginning of the year, the two have been competing for control of large and medium electrical appliances.

It's been almost a year, and Li Dong did not expect that the two have yet to win.

Qi Yunna shook her head: "It hasn't been settled yet, but I think Suning is a bit overhanged here. President Li, should we shoot?"

Li Dong thought about it while touching his chin. It stands to reason that the competition between the two home appliance chain giants, Li Dong does not need to intervene.

Don't forget, there is still a gambling agreement between Li Dong and Suning.

If Gome wins Dazhong, it is hard to say whether the gambling agreement can be completed. After Gome wins Dazhong, the market control over Beijing and Tianjin will only be stronger.

If you really lose your gambling, Li Dong now belongs to Suning.

Conversely, if Suning won the middle school, plus the 2008 Huang Huang planted a big head, then Suning's position to replace Gome at that time is not hopeless.

At the beginning, Li Donggang and Suning set a three-year plan, but Zhang Jindong took the initiative to delay it for five years.

In other words, in 12 years, Suning lost Li Dong after failing to achieve his goal.

It's been almost a year now. Although Suning has also opened a large number of stores this time, it is still much worse than Gome, and the ownership of large and medium electrical appliances will also affect subsequent changes.

Knocking on the table, Li Dong nodded and said: "The gang still has to help, but how to help is a problem. Now the two sides are fighting for controlling rights, the main factors are two points.

First, the intention of Dazhong.

Second, Suning is willing to continue the premium.

It is not difficult to guess the intention of Dazhong. In fact, it is the one with the highest price. Otherwise, he will not contact Suning and Gome separately.

Regarding Suning, do you know what their intention price is?

Where is Gome? "

Qi Yunna nodded and said, "Generally, I know a little, but I don't know if it's a smoke bomb released by both parties.

Suning's current intent price is between 3.3 billion and 3.5 billion, Gome is higher, about 3.8 billion.

At present, in the Beijing market, the three have a total of about 200 stores.

Suning has a total of 55 stores in Beijing, 61 large and medium, and 80 Gome.

The price of 3.5 billion is actually a lot of premium. This time Suning plans to build 100 stores, and the total expenditure is only 3 billion.

Of course, prices in Beijing have risen a lot this year, but overall more than 3 billion yuan is still higher.

This is also the reason why Suning hesitated. The price was so high that they could not bear it. "

"So to say, once it was acquired by Gome, the number of stores has nearly tripled that of Suning?"

"Well." Qi Yunna nodded. "Conversely, if Suning merged with Dazhong, it would have surpassed Gome in terms of quantity. At the time, we had almost completed the agreement on gambling."

Li Dong said with a curse: "Lao Zhang is too filthy, only a few hundred million. This guy is worth tens of billions.

Won the big and middle school, overtaking Gome, more cost-effective thing.

It takes less than five years, and at most two or three years, Suning's market share can achieve its goal, and it saves me a lot of worry.

It is too disappointing to retreat for hundreds of millions now. "

Everyone in the meeting room didn't dare to say anything, but in my heart was talking, my big boss, this is hundreds of millions, not millions!

Suning wants to surpass Gome, at least it needs to spend more than 300 million to 400 million, plus the original acquisition of a premium, so that their expenditure may be about 780 million or more than the budget.

Suning is a listed company and has more to consider.

If you do this, you will win. If you lose, how will you explain it to shareholders and shareholders?

But Li Dong said so, and everyone dared not refute.

Because Li Dong did just that ~ www.NovelMTL.com ~ In his era of mergers and acquisitions, M & A of regular customers and M & A of Yong'an were all premium mergers, and even the premium was so large that no one dared to compete with him.

For Li Dong, as long as he can achieve his goal, it is worth hundreds of millions more.

But not everyone has a clear positioning for the future, and Suning will not choose to continue the premium in order to complete Li Dong's gambling agreement.

After a few brief discussions, Li Dong finally said: "Don't worry about this matter. I will talk back to Suning. I can't do it. I can give some concessions from the far side, let Dazhong or Suning enter the remote supermarket Come, Zhang Jindong should dare to continue to fight. "

Chain supermarkets and home appliance chains have many similarities.

If the distance is really willing to allow Suning to formally enter the supermarket, Suning will definitely be willing, even to increase the price of M & A.

Of course, this is definitely a loss to the distant place.

After all, some hypermarkets in the distance are also operating the home appliance business, which allows Suning to enter, and the home appliance market in the remote supermarket is controlled by Suning.

However, Li Dong wanted to open up, and the distance was not a franchise business.

In fact, it's almost the same for anyone who enters the market. Otherwise, there are so many chain home appliance stores in Beijing, but in fact they can't compete in the distance.

It is not necessarily appropriate to make some concessions properly and deepen the cooperation between Suning and Suning.

Then everyone talked for a while, and to sum up, the retail market in Beijing is now very chaotic.

This is true not only on the supermarket side, but also on the home appliance side. Even other retail industries are chaotic, and the next goal in the distance is to develop steadily and wait for the opportunity.

After talking about these things, Li Dong was also a little tired to go all the way.

Let Chen Ke stay to check some business issues, Li Dong let Tan Yong drive his branch car to Huaqing Jiayuan.