The Rebirth of Wealth

July 18.

From the early hours of the morning, the mall's big promotion was officially launched.

From the beginning of the promotion, the smell of gunpowder was full.

Compared with last year, this year's smoky smoke is stronger. Last year, Taobao did not participate in the early stage. Later, due to logistics problems, it failed to keep up with the rhythm, which led to the dominance of a distant family in the first half of the year.

On the far side, there were many shortcomings last year.

Lack of communication with suppliers, costs are high, logistics is tight, and users are also far below Taobao, which was later overtaken by Taobao.

In addition to these internal factors, the e-commerce market in 2007 was also far less than in 2008.

In 2007, for the first time this large-scale promotional activity was launched, many users did not even respond.

This year, with the experience of last year, coupled with the promotion in place, the number of online shoppers has increased significantly, and the overall market scale of e-commerce has also expanded again.

In this case, in the early hours of the 18th, the e-commerce war was pushed.

At 1 o'clock in the night, Taobao released data on the homepage, and the one-hour transaction volume reached 230 million.

Compared with later generations, it is naturally not worth mentioning. At its peak, Taobao's one-hour transaction volume exceeded 35 billion.

But at the moment, in 2008, more than 200 million yuan per hour was already astronomical.

After all, the overall scale of the e-commerce market is not large at this time, and this time, with the diversification of many home appliance merchants, Taobao is clearly satisfied.

If they are not satisfied, the data will not be published.

Taobao just updated the data here, and the distance followed, and it also updated the data.

As the promoter of 718, this time I made more than one month's publicity in advance, the major suppliers gave the best policy, and after a few diversions from the remote mall, the number of users even exceeded Taobao, and the transaction volume will naturally Taobao is lower.

Li Dong said that Taobao's bluffing of 10 billion yuan has bragging ingredients, but there is no lack of confidence in it.

Many people are a little surprised when the data is updated here in the remote mall.

400000000!

One hour, 400 million yuan, although it is not more than twice as large as Taobao, it can also hang Taobao a lot.

...

As soon as the data is updated, it is not only about netizens who are not sleeping.

Li Dong is paying attention at home, and Ma Yun is also paying attention at home.

Even though it was one in the morning, the pp group on the computer kept flashing.

As soon as the data was released, some people in the China Alumni Association bubbled up.

Wu Yajun made a smiling face and said, "Congratulations to Brother Dong and Congratulations to Brother Ma. The two are fighting for gold on the day. Envy others!"

Ma Yun is actually only a month younger than Wu Yajun, and generally no one will call Brother Ma.

However, Wu Yajun is one of the few strong women in the business world.

Congratulations to Wu Yajun, and someone relented. Feng Lundao said: "I will not sleep until now. The two of you are so wonderful, they complement each other, love and hate, kill each other ..."

Feng Lun talked too much, Li Dong hadn't finished reading, and a group of people started bubbling.

At one in the morning, there are many night owls.

Everyone is busy, and at one o'clock some people haven't finished their work, and it's normal not to sleep.

Almost everyone is congratulating, and now the red envelope system has not come out, otherwise there will be a lot of coaxes to send red envelopes.

The big brother is also a person, who has seven emotions and six desires, and it is common to make jokes and amusement.

Everyone said for a while, Ma Yun and Li Dong didn't bubble for a while, but Li Dong knew that the other party must be online, and Ma Yun opposite was so sure.

Both held back, waiting for the other to speak first.

Especially Ma Yun, this time was actually beaten up again from afar. Although the transaction volume of more than 200 million yuan is not low, there is always something unpleasant in my heart.

Ma Yun, sitting in front of the computer, considered for a while and was about to bubble up to say a few words, but he didn't want anyone to be faster than him.

Ma Huateng, who has been diving, suddenly said: "I said to you, you are too thick and thin. Don't forget, e-commerce also has a pat.net."

Liu Chuanzhi: "Paipai.com? Haven't heard of it?"

Feng Lun: "I'm sorry, I suddenly forgot."

Li Dongsheng: "Pony, let's just wash and sleep, why do you want to be in despair at this time?"

"..."

Everyone's speech obviously hurt Xiaomao, and after a while bubbled again: "Doesn't anyone care about the data of the pat?"

"How much, is there 100 million?"

"I think it's about 50 million."

"It's hard to say, after all we haven't heard of it."

"..."

My brother made a crying expression, and he replied after a long while: "Forget it, you specifically attacked me, 15 million, I think it's okay."

"15 million is also embarrassed to show their heads? Still using pp, pony, you have a thick skin."

"That's right, it's me, and I won't be killed. Look at the two guys Li Dong and Ma Yun, and now they are stolen in our hearts. We haven't seen them come out after a long chat, and we are counting money."

Li Dong from the computer side also said: "Don't hold me up, let me sell more, and help you work. I have made a reputation for all the money you have earned."

"This said, Dongzi, you are still humble, how does it feel to kill the old horse?"

Li Dong humbly said: "Concession, concession, at the beginning, let's say it is everyone's help."

Just after he finished speaking, Lao Ma finally bubbled up and said: "This is true, Lao Liu and Dong Sheng, but you are not authentic this time. Why are Lenovo and TCL products in the distance lower than Taobao? "

Li Dongsheng said in an innocent tone: "Lao Ma, this can't blame me. Your third-party shops should also be rectified. Some of the tcl products sold are looking for us after-sales. The result is not ours."

"Agree!" Liu Chuanzhi finalized.

Others also complained, and congratulated the meeting as a complaint meeting.

Ma Yun's mouth twitched, and he appeared to be a public enemy.

Some helplessness, and some headaches, Ma Yun said for a long time: "Now it has begun to rectify, if it is not a strong anti-counterfeiting, this time it is not necessary to deal with these transactions."

Obviously, Lao Ma is not too willing.

This is also normal. I have been a boss for several years, and suddenly I was lifted to the throne of the king, which makes me uncomfortable.

Everyone in the group knows the roots and the bottom line. If you really want to pretend to be nothing, it will make people laugh.

After saying this, Lao Ma continued: "But backward and backward, Li Dong, you have to surpass me by 10 billion, I really don't believe it!"

Li Dong also replied: "It's a man-made thing, it's hard to say."

"Would you like to make a bet?" Ma Yun said.

In fact, Lao Ma's gambling is quite big, or people who can make their careers bigger generally have gambling.

In the future, horses and kings bet against each other, betting with the financing side when they were investing, and betting with friends when they were playing. Although some are joking in nature, they can also see the character of the old horse.

In addition to the old horse, the little brother also likes to gamble. In the future, he sells Tencent shares at a low price because of the loss of the betting agreement.

Now Ma Yunyi said that he would bet, and others would coax and ask how to bet.

Li Dong also said: "What bet?"

"Just bet this time if you can exceed me by 10 billion, more than that, I will give you a month of advertising on the remote mall on Taobao, lose, you are the same."

Li Dong's face was a little green, damn, the old horse was really cruel.

More than 10 billion Taobao, even if it is bragging.

Really bet, there is a great possibility of losing.

If both parties do not gamble on money, they will gamble on this. In fact, the losses are even greater.

If you think about it, you will know that the Far-Earth Mall is advertising Taobao for a month. Isn't this a rival?

When you go to a distant place to buy things, the result is to advertise to Taobao from afar. Consumers see, yo, the two are so intimate that they are the same everywhere they go.

In addition, some goods of Taobao are indeed cheaper than far away, and in the end, it will attract a large number of customers to Taobao.

After being defeated by the old horse, Li Dong had some toothache, but at this juncture, he naturally lost and did not lose. Li Dong did not hesitate and immediately said: "Bet!"

"Dongzi, good!" Wu Yajun replied immediately after seeing the excitement.

Others also replied: "Li Dong, brave enough, this time we must make Lao Ma lose a big face, we will give you a testimony, whoever loses will not be remiss!"

"..."

Li Dong was a little helpless, this time it was considered pitted by these guys.

But this is also his own willingness to jump into the pit. People, give yourself some pressure. I really think that I am the first in the world.

If you lose, you will lose. It is also a good talk to pass.

Maybe both parties will benefit in the end, which is also unsure.

When the scale of the e-commerce market was not large, in fact, the existence of Taobao was also good for the distance.

The two sides work together to make the market bigger, and at the same time work harder than the one coming.

As for who will die in the future, it still depends on luck and strength. It is difficult for a distant place and Taobao to distinguish a victory or defeat in a short time.

After chatting for a while, many people in the group had to come to Pingchuan to participate in the charity party tomorrow, and they didn't continue to talk about it.

Less than two o'clock, the group gradually returned to silence.

Li Dong also turned off the computer and lay in bed wondering how he could continue to increase his performance. After all, no one wanted to lose. There was also a self-consolation component in the previous words.

...

Early on the 18th, Li Dong killed the company.

Tan Haiying and Liu Hong came earlier than he came.

Or that Tan Haiying didn't go back at all last night, and his eyes were all dark.

Li Dong came over and immediately summoned several people to a meeting.

As soon as he entered the meeting room, Li Dong said, "Let's make a bet with people last night."

Everyone was a little curious, who did you bet on?

Li Dong did not rush to say, but asked: "How much has the transaction amount been in the mall since last night?"

Tan Haiying immediately said: "By 7 o'clock, it was exactly 1 billion."

There were 400 million yuan in the first hour, and now another 6 hours have passed, with an increase of 600 million yuan. It seems that there is not much.

After all, at the beginning of the morning, there were the most accumulated customers at that time, and everyone could not wait to shop.

At night, not many people continue shopping.

Li Dong nodded and said, "Alright, more than I expected, Taobao?"

"600 million."

"400 million more ..."

Li Dong calculated that the first day should be the day with the largest transaction volume and the most.

Now, 7 hours, more than 400 million more than the other party, at night, probably more than 600 million.

The time in the future will surely gradually decrease, narrowing the gap.

Li Dong asked again after a while: "According to the current situation, the two sides will not engage in other actions. By the 18th of next month, how much will it probably exceed Taobao?"

Tan Haiying had already estimated it, but now the conclusion is too early. Considering Tan Haiying, he said: "If all goes well, we will develop according to the current situation and the promotion month ends. Of e-commerce markets are more prosperous than I thought. "

"What about Taobao?"

"Taobao's words, I think there must be 15 billion ..." Tan Haiying paused and continued: "Maybe a little more."

Li Dong was a little helpless and shook his head: "It seems that the goal of 10 billion won't be completed. Wait for a month to advertise to Taobao next month."

The others were all confused. Li Dongqian coughed and said, "Isn't it a bet with someone? Last night, the old horse was too arrogant and ran against me.

In the end, I made a bet with him, exceeding his 10 billion transactions.

If it is completed, Taobao will give us a homepage ad for one month. If it is not completed, we will give them a homepage ad for one month. "

"Cough cough ..."

There was a cough in the conference room, and everyone looked at Li Dong a little speechlessly.

Our boss is not a normal cow, and he never considers the consequences before bragging.

10 billion means that it really needs to be achieved, and everyone has long shouted slogans.

Well now, the boss suddenly dared to bet on Ma Yun. Is this unknown to death?

Liu Hong looked at Li Dong sadly and smiled bitterly: "Mr. Li, this ... I think it's not difficult. If we want to steadily surpass the other party, we can at least aim at 25 billion.

Promotional activities, the more tired the later.

To achieve this goal, it is difficult, it is difficult ... "

Tan Haiying gritted her teeth, and she thought she could reach 20 billion in transaction value, and she had already completed the task in excess.

The result is now good, the boss and people bet and lost, the distant mall can be disgraceful.

Even if the transaction amount surpasses Taobao, the previous credits are all wiped out.

After thinking for a while, Tan Haiying gritted his teeth and said, "Mr. Li, we strive to complete the task ..."

She didn't dare to say a guarantee, but she couldn't guarantee it.

Li Dong was embarrassed to see everyone and knew that it was his own pot. He knocked on the table and said, "I have a little idea. See if you can make it."

Several people looked at Li Dong expectantly and wanted to hear his suggestion. Li Dong was not good at technology, and it was okay to come up with an idea.

"We can hit all the activities that can be played, discounts, coupons, logistics in one day ... These are all used, and the effect is not great.

But I still have an idea, how about Tianjiang red envelopes? "

A few people were a little confused, Li Dong explained: "When you enter the mall page, there will be red envelope rain, do you know the red envelope? We have received it for the New Year ..."

Li Dong explained briefly, everyone is not a fool, and immediately understood the principle.

Li Dong also said: "This time the red and red envelopes of real gold and silver, like cash red envelopes, of course, will also be deducted from some products. There is no need to use more every day, about 5 million in cash, 5 million in coupon .

In the early stage, we were ready to prepare, and the last 10 days broke out, and the other party was too late to follow suit.

This time, the red envelope system can also be used as an attempt. If the effect is good, I will prepare to launch it later.

This thing is still very good for pp, which can increase the user's viscosity and interest.

By the way, it can also improve everyone's habit of using Wanhuan. We can distribute the red envelopes to Wanhuan.

Of course, there are some things in it that I do n’t know too much. Are there any technical problems? "

Liu Hong frowned slightly, he was just a technical origin, and he still knew about these.

What Li Dong said is simple, in fact it is not simple at all.

Develop a red envelope system, this difficulty is not too big, the big thing is data analysis.

Grabbing red envelopes generates huge data streams anytime, anywhere, especially the kind of random red envelopes.

It is difficult to support this kind of data operation in the current situation from afar.

The huge shopping mall system, pp, Weibo and other things have already made the far side tired to deal with.

If you develop another system, either your own data center will be put into use, or you will continue to rent servers from several major operators.

And the time is too late. After all, there is too little time for them, and the internal needs to be measured.

Once there is a loophole, it is money, who is responsible for making mistakes, who is held accountable?

After thinking for a while, Liu Hong said: "Mr. Li, this idea is very good, really good, I feel very interested even after listening to it, I want to try the feeling of grabbing red envelopes.

Especially for this randomness, no one knows whether it will win a big prize, Chinese people are still very interested in this.

But I'm afraid it's too late. It's better to wait until our data center is put into use and then operate.

Even if it is not available this year, we will definitely be able to use it next year. "

Tan Haiying also regretted: "Mr. Li, if you bring it up earlier, we can try it overtime.

But now the event has started, and 20 days is too late.

Of course, my idea is the same as that of President Liu, and red envelopes are indeed a good idea and a good idea.

Not to mention increasing the user's activity and fun, if the operation is well publicized, it can also be used as a killer, giving qq and Taobao a heavy blow.

My suggestion is that you can set up a project team to develop a red envelope system from now on ~ www.NovelMTL.com ~ and wait until our data center is officially put into operation next year, or speed it up a bit, and there will be hope at the end of the year.

Taking advantage of the Chinese New Year, we launched the red envelope system to complement each other.

At that time, it will definitely attract a large number of users, even more effective than now. "

Others nodded one after another. There are still half a year from now until the Chinese New Year. If you work overtime, you will definitely be able to complete it. The time will be longer. You can also conduct more internal tests to reduce vulnerabilities.

Several executives with technical backgrounds are a little excited. They may not be used this time, but they are really going to be developed. They think they will definitely work well.

Seeing everyone saying this, Li Dong also understood that this time it might be too late.

Some helpless, Li Dong sighed: "Forget it, then do what you said, as for betting with Lao Ma, it's no big deal to turn back and give him a month of advertising."

That being said, Li Dong still has some regrets.

As for the red envelope system, it is not that Li Dong deliberately did not say that, he has been waiting for the promotion of smart phones before developing.

Grabbing red envelopes on the web, after all, does not have that kind of cool feeling, or the phone is more cool.

Moreover, with the development of the red envelope system, Li Dong is also preparing to promote Wan Wantong on a large scale. The previous life Yu Bao appeared only 13 years ago. Li Dong is preparing to launch Yu Bao in advance by the appearance of the red envelope.

But now that I have said it, development is also possible.

As for when it will be launched, it does not have to be anxious at the end of this year, and its real-time machine will be more mature by the end of next year. From 2009 to 10 years, the development of smart machines is still quite fast.

Next, Li Dong chatted with everyone again, detailing the situation of future red envelopes.

In general, I understand that as far as the development of the remote side is concerned, we have to look at the results. It is not too late to improve. rw more exciting novels, welcome to visit everyone's college