A touch of ingenuity Yaoqin biography

After completing the video test, the video content, shooting and editing methods are basically finalized. With the determined content, the subsequent video production will have a basic process. Compared with the previous process of continuous exploration, it is equivalent to reducing the difficulty.

The shooting of the ip account creation video gave Li Xiang a lot of space to play, which also stimulated Li Xiang's potential and concentration to a large extent.

Although the video was shot with a mobile phone, Li Xiang often repeated the shooting dozens or hundreds of times because of the angle of a picture.

In order to reduce Song Shanhe's discomfort, when shooting the handicraft part, Li Xiang basically would not let Song Shanhe cooperate with him, but adjusted the video shooting angle by himself, repeated the shots needed, and strived to be perfect.

Li Xiang prepared three mobile phones for shooting from the beginning. Although the mobile phones are all second-hand mobile phones bought from second-hand platforms, they are functional enough.

A slightly better mobile phone was used for shooting, and the other two mobile phones were not idle. It happened that Zhang Bin was also learning photography, and Li Xiang just taught him to take some low-difficulty time-lapse photography.Sunrise, sunset, plants bursting out of the ground, flowers blooming, tree shadows, although these time-lapse shots may only be used for a few seconds in the end, they have a great effect on improving the style of the video.

The Reading platform itself has its own traffic mechanism, which is called the "traffic pool mechanism" in the industry. For novice accounts, after the video is sent, it will first go through the review mechanism of the platform for preliminary review. After passing the review, it will enter the first flow pool.

Usually the traffic in this traffic pool will be very small, usually only [-] to [-] playbacks.

In the first traffic pool, the platform will decide whether to push the next traffic according to the user feedback of the video.

This is mainly through various data such as video playback completion, average browsing time, like ratio, like fan ratio, favorite ratio, etc.

Videos with excellent data performance will enter the next traffic pool, otherwise, the push will stop.

The primary traffic pool has very little traffic, but as the video enters the higher traffic pool, the traffic will increase.

Usually, the third-level traffic pool will have more than [-] playbacks, and the fourth-level and fifth-level traffic pools will get millions or even tens of millions of playbacks.

In the previous week, the video traffic of a new account was basically maintained near the third-level traffic pool, and the single playback volume was basically maintained at around hundreds of thousands. The data of like ratio and average browsing time were not bad.

In the video operation stage, the first problem operators need to solve is to help the video pass the review. Although this step seems simple, and most videos can easily pass the official review, review is the first step in video operation, and it is extremely difficult. important step.

If videos fail to be reviewed frequently, the account will be included in the list of "low-quality accounts" by the platform. Not only will there be fewer primary traffic pools, but it will also be more difficult to enter the next traffic pool.

There are also many examples in reality. Many accounts that were operating well were suddenly restricted by the platform, and the traffic pool suddenly dropped from millions to thousands or even hundreds, and eventually became dead accounts.

Therefore, in order to avoid such problems, before each video is sent, Yi Yao will confidently conduct a pre-review to filter out issues such as non-compliant image quality, sensitive content, sensitive words, politics, and pornography.

In terms of traffic operation, the operation will decide whether to perform human intervention based on the data performance after the video is delivered, and forcibly help the video enter the next-level traffic pool through reading and adding.

But the premise of everything is that the video content is good enough, and "content is king" is also the basic survival rule of ip-type viewing accounts.

On the eighth day of the official operation of the account, the video content of the account has formed a system, and the tags of the account are basically stable. Yiyao has started to add traffic, and the video playback volume of a touch has also smoothly entered the million-level traffic pool from the [-] level .

Everything seems to be moving steadily towards the desired outcome.

After dinner in the evening, Yi Yao was about to go back to the wooden house to rest. When he passed the stream next to him, he happened to meet Li Xiang and Zhang Bin who were shooting night scenes by the stream.

Yi Yao quietly moved to the side, and didn't cough until the two of them packed up their things and were about to go back.

Zhang Bin was taken aback: "Sister Yi Yao, don't you know that people in the deep mountains and old forests scare people to death?"

Yi Yao looked apologetic, but quickly retorted: "What are you afraid of?"

Li wanted Zhang Bing to take the equipment back to the cabin, and turned to look at Yi Yao.

Yi Yao looked at his watch to clean up, and Li Xiang immediately understood what she meant: "I don't need to go back for a few days. A relative came to help me take care of my mother. It just so happens that I can relax and don't have to run back and forth."

"Then where do you sleep at night?" Yi Yao asked.

Li Xiang frowned: "Squeeze with Zhang Bing, we are used to sleeping in the open air when we are doing photography, and we can fall asleep no matter what."

"By the way," Li Xiang sat on the rock by the stream, and made arrangements for Yi Yao to sit too. He suddenly thought of something, and said to Yi Yao, "I have an idea, let me tell you."

Yi Yao sat down and looked at Li Xiang: "Say it."

During this period of time, Li Xiang has been in charge of filming, and he is obviously aware of some problems.Although the playback volume of the video has been good, the scene of the video content is too single. Every time the main scene is in Lao Zhang’s old house. Although this will greatly reduce the difficulty of video shooting and improve efficiency, it will also lead to an IP The common problem of accounts: single content leads to aesthetic fatigue of users.

"I want to tidy up this piece and set up a scene." Li Xiang pointed to the wooden bridge next to the creek.

Next to it are bamboo forests and hills, which are more suitable for shooting and will also lengthen the depth of field, which is obviously helpful to improve the video quality.But the problem is that it is too messy here, and it is more suitable for shooting after artificial modification.

"Do you need a lot of money?" Yi Yao asked directly to the point.

Li Xiang shook his head: "The money may not be much, I have thought about it, there is no shortage of bamboo in the Heiquan community, and what we are photographing is also traditional bamboo weaving skills, so... I want to build a bamboo garden, the kind of bamboo garden outside the world. Now that the style of the video has been determined, the shooting is not difficult, and I can spare time."

Li Xiang's thoughts reminded Yi Yao that the monotony of video content is indeed a problem that Yi Yao has always been worried about.In the early stage of video operation, this problem is indeed not easy to appear, but sooner or later, this problem will drag the video into a bottleneck period.

Employing people is actually using money. Although the Heiquan community does not know the exact number of people, the raw materials of bamboo need money, and labor... Yi Yao is not really free.

"How much will it cost?" Yi Yao asked Li Xiang.

Li Xiang did a rough calculation and found that it would cost about [-] yuan.

Thirty thousand is indeed not much, but it is already stretched for Yi Mo now.The video has not yet been vigorously operated, and Yi Yao shrinks again and again, and the remaining money is just enough for Yi Yao to operate the account.It is obviously a bit difficult to take out another 3 yuan.

Seeing that Yi Yao was in a bit of a dilemma, Li Xiang didn't insist anymore: "It's okay, I just said it, you make up your mind."

At night, when he returned to the wooden house, Yi Yao couldn't calm down for a long time.

She knew that the problem Li wanted to talk about would eventually need to be resolved, but right now, she really couldn't afford to solve it.

Yi Yao thought of Chen Lu, she called Chen Lu, and within 5 minutes, Yi Yao received a transfer of 5 yuan on WeChat.

Yi Yao was in a good mood, and sent Chen Lu a WeChat message: "When I conquer the world, half of the credit will be yours."

Chen Lu rolled her eyes back: "Virtue."

After solving the money problem, Yi Yao didn't procrastinate, and gave Li Xiang 3 yuan early the next morning, asking him to start preparing for the renovation of the bamboo garden.