Countercurrent 1990 started with shaved ice

The advertising time is very short, but the content is very grounded and full of appeal.

A bus just stopped, a big boy who looked very sunny, his backpack was caught by the door as soon as he got on.

Everyone in the car looked over subconsciously, and the one in front was a beautiful girl who was also full of youthfulness.

The girl is holding several books in her hands.

"Let me help you, someone has taken my bag!"

While talking, the big boy took out a box of Yile chewing gum from behind, took a piece and said with a smile.

The girl suddenly showed a sweet smile.

This is the end of the advertisement, followed by Yile's classic advertising slogan: Laugh out loud, Yile!

The entire conference room was silent.

Everyone was stunned by the advertising idea in front of them. Before they saw it, what they thought in their hearts was that with their brilliant strength, they would definitely be able to kill Yile in an instant.

If Green Arrow had said to cooperate with them earlier, would they have been beaten so hard that they couldn't fight back?

But now after actually seeing this ad, they are all dumbfounded.

"Let's talk about it, everyone."

Chen Huanghai, the boss of Brilliant Company, scanned the audience with an indifferent expression.

Everyone looked at each other in blank dismay, and no one took the initiative to speak.

"What? Do you still want me to roll the roll?" Chen Huanghai raised his eyebrows and asked.

"Mr. Chen, Yile's ad and our Green Arrow's ad were only launched on the first day. Who will win depends on the market. So, I think we'll wait and see."

"That's right, let the market speak for itself."

"But purely in terms of advertising creativity, I think ours is more high-end and elegant, while Yile's is too low-end."

"But it's no wonder. I heard that Yile Chewing Gum is a county-level enterprise, and they found Zhang Jing to shoot the commercial. As for Zhang Jing, an unpopular director, how can he be expected to make any good commercials."

……

After someone started, the rest of the people started talking, but although they were talking, none of them praised and affirmed Zhang Jing's advertisement, instead they all said belittle words.

In fact, this is also normal, there is no reason to say that no one would be so stupid to praise Zhang Jing and belittle himself in this kind of matter.

Seeing this, Chen Huanghai didn't say much, but said slowly: "You are all right, the market is the only criterion for testing the quality of our advertisements."

"In this case, just wait and see, the market will respond soon. I hope that by then, you will still be as confident as you are now."

"Let me put my words here, we won this ad, everyone will get a bonus, and all bonuses will be doubled."

"But if we lose this ad..."

Chen Huanghai snorted twice, did not say the punishment, got up and walked out of the meeting room.

The rest of the people showed complicated expressions.

Can you win?Will it win?

……

If Chen Huanghai is concerned about the quality of advertisements, then some people care about winning or losing the market, and this person is Green Arrow's China District President Jed.

The advertisement on CCTV was decided by Jed, and he cared more about it than anyone else.

You must know that Green Arrow's market share in China has gradually decreased, and only a few major provinces are left to be suppressed by Yile.

If this matter cannot be resolved, he is really worried that Green Arrow will be eliminated by the Huaxia market.

If that's the case, Jed is the Green Arrow's sinner.

"Our commercial was shot well, and I believe we can securely win Yile. Yile's commercial is so substandard, it's rubbish."

"I heard that the idea for this advertisement was provided by Zhao Shanhe. That is to say, although Zhang Jing is the filming director, it was Zhao Shanhe who really made the decision. This guy is a complete layman."

Karen sat on the sofa, watched the advertisement on the TV, drank a cup of steaming coffee in his hand, and said confidently.

"You're right this time. Brilliant commercials are very interesting, and I don't think Yile can compare at all." Jed replied with a slight smile.

On one side is the tall Yangchun Baixue.

On one side are short, poor people from Lower Riba.

As long as it is a normal person, it will know how to choose. Thinking of the powerful radiation of CCTV, Jed smiled, as if he had seen the scene of Green Arrow's upcoming hot sale.

"Within a week, the matter will be resolved."

Following Jed's conversation, he said, "But Karen, what's going on with you in Shencheng? I entrust you with the responsibility of such an important market in Shencheng. Is this how you deal with business?"

"You don't know clearly, Shencheng is not only related to our Green Arrow's important task of attacking the Chinese market, but also directly affects the overseas market. A little carelessness may have a huge impact on our Green Arrow."

"But how do you do it?"

"You actually let Yile open up the market in Shencheng, and let Yile carve up the heavy TV commercials. Let me tell you, if Yile really takes over Shencheng, you are the culprit. "

Jed didn't get angry at the thought.

Karen didn't dare to sit still, and quickly put the coffee on the table, stood up and bowed and said, "Mr. President, don't worry, I will take care of this matter, and I will let Yile get out of the deep city." !"

"Very well, hurry up and get this done."

"understand!"

……

Time just kept passing.

The advertisements of Yile and Green Arrow on CCTV are also in full swing.

Anyone who understands this will understand clearly when they see this, the battle between Yi Le and Green Arrow has started again.

It's just that this time the Green Arrow is coming so fiercely, I don't know if Yile can resist it.

In a shopping mall in Beijing.

"Wait a minute, I'm going to buy a pack of gum."

A stylishly dressed young man with a few bags in his hand said with a smile.

"Chewing gum? Which brand are you going to buy?"

"I always buy Yile's." The young man said naturally.

"Yile? Haven't you seen the Green Arrow's advertisement? The Green Arrow's advertisement is so high-end and atmospheric. I thought you would buy the Green Arrow's for a change."

"I didn't buy the Green Arrow's. Is it useful to shoot the advertisement like that? It's fake at first glance. How can there be Yile's down-to-earth shooting. Have you seen Yile's? The love on the bus, just think about it." Looking forward to it." The young man said with a smile.

"That's right, Yile's photos are down-to-earth. The advertisements on the bus make me yearn for it too. Buy me a pack too. Maybe I can meet love on the bus soon."

"okay!"

Scenes like this are happening in every city in China in the capital.

No one denies that Green Arrow's commercials are shot well and are high-end and atmospheric, but such commercials give people the feeling that they are floating in the air, without the smell of fireworks. How can the love on the bus be as simple as it is.

So on the seventh day after the CCTV ad was launched, two things happened at the same time.