The era of breaking waves

Shen Tongfang's laboratory is getting stronger and stronger, and Sui Zuyu's side is also getting good news. At the end of November, Sui Zuyu's 11G mobile phone finally completed the development of various functions and officially entered the testing stage.

When Sui Zuyu, Chen Hu, and Li Hao made their first phone call on the streets of Hong Kong, they hugged each other excitedly.On the other end of the phone was Hao Ren who was waiting for the elevator with Mu Yan in the lobby of the company. He couldn't help but want to hug him, but in the eyes of everyone, he had no choice but to give him a high five and withdraw his hand in embarrassment.

Although there are still some adjustments and optimizations after the product test, there are no worries so far, and Mu Yan announced it with great fanfare.

Within a day, major vertical industry media released the news that Yaohua will bring 3G terminals to the World Telecom Conference. The description ends, only mentioning that it will support the three general 3G network standards, and not mentioning other selling points, which is enough to sell.

Subsequently, dozens of testimonial videos from senior executives of distributors, telecom customers, enterprise customers, professional institutions and other channels were launched one after another. The ability is fully explained, and I am full of expectations for the next generation of Yaohua products.

These marketing materials can be launched intensively in a very short period of time, thanks to Mu Yan's good working habits as a reporter. She regards customers as rare resources, cherishes every opportunity to talk to customers, and always puts foreseeable things at once. I have done it all to avoid repeatedly disturbing customers in the short term.

On the day Yaohua passed the 3G mobile phone test, Chen Jingnan received the customer invitation letter prepared by Mu Yan in advance, and the entire sales team immediately went to various places to present it to key customers face to face.

Yaohua's telecom customers, retail customers, and enterprise customers are also customers of major terminal manufacturers.Generally speaking, the exhibition is as long as five weeks, and as short as three days or two days. In a short period of time, customers can watch many products, and some booths stay for a long time, and some booths can't be attended to.Faced with such a situation, Chen Jingnan tried every means to make an appointment with the customer in advance. The so-called three-thirds of the meeting, as long as he can go to his booth, he will leave some impressions and lay the groundwork for the next transaction.

If the market is like a river and lake, usually in advertising and marketing, manufacturers occupy the top of the mountain and run independently, and the well water does not violate the river water.Then the exhibition is a martial arts conference, a proper group arena, hand-to-hand combat, mules and horses have to be pulled out for a walk.In such a fierce face-to-face confrontation, all departments of Yaohua had to go all out.

In addition to the exhibition area, the Hong Kong Convention and Exhibition Center also specially reserves a large conference hall for the opening ceremony and forum for the World Telecom Conference.This time, Yaohua was invited to give a keynote speech and a round table interview at the terminal forum.The task of keynote speeches was taken by Hao Ren. The round table interviews were more technical, and the speeches were in pure English. Sui Zuyu was more suitable.

In order to make the entire management team look more professional, before the exhibition, Mu Yan invited a professional photography studio to take business portraits for several executives, which can be used in press releases and speech posters later.

On the day of filming, Hao Ren was sitting in the dressing room in a suit and leather shoes, and the make-up boy was powdering Hao Ren while pointing his orchid fingers up.

"Oh my, how is this skin maintained? It's as smooth as a shelled egg? Oh my, I don't know how to fix these eyebrows at all. It's perfect! How can this face not be a star? Even if it sings like a duck, I still spend money Buy tickets..."

After finishing speaking, the makeup artist touched Hao Ren's face with his little finger intentionally or unintentionally.

After coming out of the dressing room, Hao Ren said to Mu Yan: "The makeup artist you hired touched my face casually, you will suffer a lot."

Mu Yan looked left and right and thought it turned out well. He was too lazy to accept Hao Ren's unreasonable coquettishness, so he urged him to hurry into the shed.Regardless of Hao Ren's lack of prudence, he has been in a management position for many years, and he already has a leadership demeanor. He folded his arms and clenched his fists, and his demeanor was outstanding, which made Mu Yan blush a little while watching.

Sui Zuyu was reluctant to come out of the laboratory, and he was notified one day in advance that he had forgotten the suit he was wearing, and the secretary rushed back to his kennel with the key to search.

It was the same makeup boy, looking at Sui Zuyu's vain eyes and oily skin, and fell into deep thought.After washing his face, applying eye cream, and skin care, the make-up guy finally picked up the powder.

Makeup is still second, hair is the number one problem.The hair quality is too hard and the styling is not easy. The hair stylist kept pushing it a bit to show the scalp, making Sui Zuyu, who has never tried such a tough hairstyle, feel that the top of his head is chilly, especially unsafe in winter feel.

It was much easier to take pictures of Mu Yan, Chen Jingnan and other women. They knew what angles they looked good in, and they cooperated very well with the photographer. They walked in a few minutes and came out.Sui Zuyu, who had been tossed about for more than half an hour, couldn't help but sigh, why is it that women take pictures faster than men go to the toilet?

What surprised everyone the most was Shen Tongfang, with gray temples, rosy complexion, and eyes like a pool of calm water, which have been baptized by the years, and the wrinkles of different shades are accumulated over decades of ups and downs.Such an image is short of professional seniority written on the face. No wonder foreign companies must have gray-haired faces every time they interview experts.

Everything is moving forward according to the expected track. One week before the exhibition, Mu Yan's team first arrived in Hong Kong to arrange the exhibition according to the predetermined plan.It is expected that the mobile phones and other exhibits on display will go through customs declaration and other procedures and arrive in Hong Kong three days in advance.At this point, everything is ready.

On December 12, the World Telecommunication Conference officially kicked off.

Takuo Utsumi, Secretary-General of the International Telecommunication Union Union, delivered an opening speech for the conference. He said that for the first time in more than 30 years, the World Telecommunication Conference went out of Geneva.However, those in the industry who participated in this telecommunication exhibition are well aware that it is only because China has a vast telecommunication market, and it is the common aspiration of all kinds of manufacturers looking for business opportunities to go to the rising emerging market.

Next, Hu Ze, chairman of China TD-SCDMA Alliance, took the stage to give a speech.

TD-SCDMA is the third generation mobile communication standard (referred to as 3G) proposed by China and one of the three 3G standards approved by the International Telecommunication Union.Although it started relatively late compared to the other two major 3G standards, CDMA2000 and WCDMA, its development is closely related to the timing of China's 3G license issuance, which shows its importance.At present, there are as many as 38 important manufacturers that have joined the TD-SCDMA Alliance, not to mention Yaohua Terminal and other Chinese manufacturers. As long as they are interested in the Chinese market, all international communication companies will actively join, lest they will be disadvantaged.

Hao Ren's keynote speech was scheduled for the next morning, so he and Sui Zuyu came to attend the opening speech, while Mu Yan was busy at the booth.

Hao Ren whispered to Sui Zuyu: "China has proposed its own third-generation mobile communication standard, which means that Chinese manufacturers have more opportunities for win-win cooperation."

"Indeed, that's why we must make multi-mode models." Sui Zuyu replied.

"I read the news early this morning, and many international manufacturers have also launched multi-mode and multi-frequency mobile phones this time, not only considering the smooth transition from 2G to 3G, but also taking into account roaming switching between countries, supporting multiple frequency bands, and the internationalization of large companies. The global vision is something we don’t have yet, so let’s take our time.”

"Don't worry, it's all in my heart."

After the opening ceremony, the two returned to Yaohua's booth.

There are as many as 200 domestic manufacturers participating in the World Telecom Conference this time, accounting for one-third of all exhibitors, which is not the same as when it was held in Geneva before, which accounted for only 4%. So Hao Ren has long been prepared to meet acquaintances everywhere.

The Yaohua exhibition hall is located on the right side of the main exhibition hall. There are two large exhibition islands in the middle. Next to Yaohua is CF Company. It is said that nearly 2000 million has been invested in this exhibition. A sense of cutting-edge technology.The mobile phone adopts a variety of multimedia display technologies, and the well-made CG animations are repeated in rotation on the large screen.A small stage was set up on the side facing Yaohua, and bands came to perform every two hours, attracting visitors to stop and watch.

Such a comparison shows that Yaohua's booth is very shabby, and the exhibition area of ​​only 9 square meters can't fit too many items. The display cabinet on the front is a newly developed 3G mobile phone, and the rotating base below is convenient for users to watch in 360 degrees. You can take it down for trial at any time.On both sides are other models of mobile phones and routers that are on sale this year.The printed display boards on the wall explain the selling points of the products, and compare them with the product trials. Although there is no visual video, it is clear at a glance.

The show usually sees the most visitors on the first day, and now the main hall was packed with activity.Mu Yan arranged for two uniformly dressed guides to stand inside and explain to individual guests. If it was a key client invited by Chen Jingnan or a media reporter invited by Mu Yan, Hao Ren or Sui Zuyu would personally accompany them to explain.

Hao Ren, who had just sent away a group of telecom customers, walked out of the Yaohua booth to rest for a while. There was nothing he could do. The area inside was too small and there was no way to fit too many seats. He was afraid of affecting the tourists, so he had to come out to find a seat. Standing all morning was really a bit awkward. soreness.

As soon as he sat down in the rest area, Hao Ren saw a familiar figure, Han Zaizhou, the Asia-Pacific representative of CF Company.

Han Zaizhou, who showed off his power in front of Hao Ren last time, is now respectfully accompanying three blond foreigners to visit the booth. Hao Ren has never seen such a thoughtful look.

Of course, although people hate people, CF company's product market feedback is still very good. Hao Ren observed that CF's booth was crowded with people, and the traffic flow was always very large.The few foreigners accompanied by Han Zaizhou were in good spirits, smiling, nodding frequently, picking up the mobile phone to try it out from time to time, which made Hao Ren very envious.

Han Zaizhou, who was on the side, had seen Hao Ren a long time ago, and after seeing off the foreign clients, he walked straight towards Hao Ren.

"Tsk tsk, your booth is so crude and unsightly. If I were Yaohua, I would hide somewhere far away. I don't have anything to do, and I'm still in the main hall as an embarrassment."

Han Zaizhou's smile was even more annoying.