The era of breaking waves

In the past few days, Hao Ren picked up some marketing knowledge and collected a lot of advertising works to read.To be honest, big foreign companies are really willing to spend money on marketing. Hao Ren doesn't know how to make it, but seeing the advertisement in just a few seconds, the money is burning.

Foreign brands are expensive to sell, with high gross margins and abundant marketing expenses.Grassroots companies don't have much marketing expenses and have to sell goods. It is a test of the wisdom of the marketing team. Hao Ren wants a candidate who is down-to-earth but not tacky.

Not all moons in foreign countries are round, and these foreign advertising companies will also be uncomfortable, because they don't understand Chinese consumers, and often produce works that seem to have texture, but consumers are confused.

Hao Ren flipped through the pile of resumes that he had brought over. Yishui, the creative director of a major international company, was completely in the opposite direction and misinterpreted what he meant.Guess Lin Han should casually throw this matter to the little girl who came to send the resume, but judging from the quantity and content, the little girl is also very attentive, she didn't just deal with it, she really couldn't bear to be harsh.

So, Hao Ren decided to call Feng Dudu.

"Feng Dudu? I'm Hao Ren."

"Ah! Mr. Hao, is there anyone you like? I'll contact him for an interview."

"Neither are suitable."

"Are these candidates not qualified enough? I'll look for it again."

"It's not that the person you choose is not good, it's that the other party may not be willing to come to the start-up company. Recruiting people is like finding a partner, and both parties have to work together. You see, our company is small now, everything has just started, and the organization is not complete. People may not be willing to give in. Besides, many amazing cases on the resume may rely on platform resources, not the ability of individuals to stand alone. Let's be pragmatic and try to find suitable ones from medium-sized companies or local companies." Hao Ren has always been For pragmatism, it is best to uphold the appropriateness. He and Lin Han emphasized this point, but he patiently explained it to Feng Du.

"Then I'll sort out your request, and then re-screen and send it to you. Then, in case someone from a big company is willing to come, see you?"

"can."

Feng Dudu is not stupid. After the phone call, he realized that it was not a great mission from heaven at all, but that Lin Han wanted to be perfunctory so he threw it to her, and then he did not explain clearly, making her run around like a headless chicken .Feng Du didn't dare to question Lin Han, but he felt a little angry in his heart, thinking that since you wanted to deal with it, you left it to me, and I decided to show you how it was done.

Feng Du went over Hao Ren's request several times, and searched for candidates in a targeted manner.Hao Ren handed over the resumes collected this time, and Hao Ren quickly responded with several satisfactory ones, and thanked Feng Dudu, please help her to contact.

Unexpectedly, the progress of the contact was not smooth. The other party was still a little interested when they heard that it was Yaohua, but when they knew that it was Yaohua's newly established subsidiary, they immediately refused.Feng Du didn't give up at first, and asked if he could meet and have a chat. It doesn't matter if he changes jobs or not, just get to know each other.

As a result, they refused more decisively. Only one person saw that Feng Du was sincere, so he told the truth on the phone.What worries him the most is that the new company's products have not yet been launched, and it is uncertain whether they will sell well.In addition, the most difficult thing to do from 0 to 1 for a new brand is that sometimes even after spending money, there may not be a sound. If the leader blames it, the marketing department will be the first to suffer.

Feng Du was completely at a loss, so he had to explain the situation to Hao Ren. Hao Ren smiled and said it was all right, and comforted Feng Dudu, telling her not to think too much.

Hao Ren spoke in a soft voice when comforting Feng Du, but he felt restless when he hung up the phone.He knew that it would be easy to recruit after the product was launched, but didn't he agree to the distributors of Juxing, and he couldn't promote the product after it was launched, it was too late.Just thinking about what to do, Wei Deli called.

"Mr. Hao, help!"

"What? Are you breaking the law?"

"No, there is a reporter from the Nanfang Newspaper coming to interview."

"Have you had a safety accident? Did the reporters know about it?"

"No, I'm here to interview the subject of China's manufacturing industry, and I want to use us as a positive example."

"Then what are you fussing about?"

"I don't want to go, I don't want to dare to meet reporters."

"Then you let Mr. Zhao go?"

"Mr. Zhao didn't want to go, so he threw it to me."

"Well, you guys. Then just reject the reporter."

"That's not okay. It's rare for a reporter from a major newspaper to take the initiative to come to the door, which can help the company establish a good image. Others can't invite them if they want to. You see, I think so. Mr. Hao has been in charge of research and development, and he is also very familiar with the company. The reporter said that he wanted to interview Yaohua, but he didn’t say that he would interview Yaohua Technology or Yaohua Terminal. It’s very suitable for you to go, and you can also let the new company show his face. What’s more important is that you have a wonderful appearance and hair, unlike me, The crown of the head is sparse and unsightly."

They all called you, and Widley finally revealed his purpose. This step-by-step speech, and the occasional rhyming words, do not seem to come from a dull researcher.Hao Ren thought, as long as Wei Deli uses the ability of talking with him to communicate with others, he won't stutter when he meets unfamiliar people.

"Can I say no?"

"Mr. Hao, you can't."

The phone hangs up.

As a result, two days later, a beauty came who the whole company wanted to watch.Tall figure, a white suit with pointed high heels, looks capable and calm.Her waist-length curly hair framed her fair face delicately.A pair of almond-shaped eyes are full of affection, and the willow eyebrows are full of heroism, giving people a feeling of hardness and softness.In every gesture, she looks like a female scholar, exuding a touch of bookishness.When she walked into Yaohua's office under the afternoon sun, all the men and women passing by were stunned.

Tang Yuan led the visitor to Hao Ren's office.

"Mr. Hao, hello, I'm Mu Yan, a reporter from Southern Newspaper. It's a pleasure to meet you. This is my business card." Mu Yan introduced himself generously, and handed over the business card with both hands.

Hao Ren studied science in high school, studied electronics in college, worked in manufacturing, and lived in a place with an unbalanced male-to-female ratio for a long time. The arrival of Mu Yan really made his eyes shine.

"Hello, I'm Hao Ren. I used to be the product development director of Yaohua Technology, and now I'm the president of Yaohua Terminal."

"The reason for contacting your company rashly is that we are planning a special issue of "Made in China". By interviewing some large-scale manufacturing companies in the Pearl River Delta region, we will explore the future direction of manufacturing. Mr. Hao is young and promising, and he must have a good career in the industry for ten years. A lot of insights, I look forward to you bringing a lot of fresh perspectives to our readers."

"It's an honor, and it's my honor to be interviewed by Mr. Mu."

"My first question is, Yaohua, as the first batch of enterprises engaged in electronic technology production, can you introduce how the company developed from a small workshop with dozens of people to a large factory with [-] people?"

Hearing this question, Hao Ren really felt that Zhao Yang should accept the interview by himself and talk about his entrepreneurial history, instead of kicking the ball against Wei Deli and himself. "Actually, this question should be better answered by our founder Mr. Zhao Yang. Yaohua Technology was founded by Mr. Zhao in 1985. I joined in 1992. At that time, the company had hundreds of people. Relying on policy dividends, Yaohua We started our business by relying on three supplies, one compensation and OEM. The reason why we have achieved faster development than our peers today is that Mr. Zhao has been adhering to the corporate philosophy of sustainable development. We have never chased quick money and short-term profits, but focused on the future. R & D and quality are highly valued, and together with our customers and suppliers, we will continue to improve the scale and standardization of industrial manufacturing."

"The next question may be a bit sharp, I hope Mr. Hao doesn't mind. Do you think there are any hidden dangers in the current enterprise development model?"

"Since you asked so bluntly, I will say so bluntly, this model needs to be changed. The reason why the current model is so successful is to rely on access to China's cheap production factors and state subsidies. The increase in cost will slowly decay, the threshold is not high, homogenization will also cause vicious competition, lower profits, etc. "

"Since Yaohua is adhering to the concept of sustainability, how can this situation be broken?"

"We have increased the cost of research and development year by year, intellectual property rights are slowly making up for shortcomings, and we are constantly expanding the types of our products to prepare for the transformation of enterprises from manufacturing to intelligent manufacturing."

"It seems that there is a big move in the future?"

"Yes, there is no way to talk about more details for the time being. I have a question. Is there any opportunity for reporter Mu to do these special topics?"

"Indeed, in addition to the disadvantages you just mentioned, the current model has also brought a lot of pollution to our environment. Many polluting companies have landed in China to avoid foreign environmental protection policies. I am People from Jiangsu, I went back to my hometown before and saw that the clear rivers have all turned into black water, and I am very sorry, so I planned such a theme."

This touched Hao Ren very much, and he remembered the high-intensity work of the production line workers mentioned by his master Gao Jianjun before. The industry that relies heavily on foreign technology really has too many disadvantages.

The two chatted about many other issues, and before they knew it, an hour had passed, and the interview was almost over.

A bold idea suddenly popped up in Hao Ren's mind.

"Mr. Mu, how many years have you been working?"

"Four years."

"Are all major media outlets across the country familiar with it?"

"I dare not say how familiar I am, but I know a lot of people, and they all belong to the same circle."

"I'm short of a marketing director position here. I don't know if you're interested."

"Mr. Hao is indeed a businessman. Any valuable person or thing that enters your company's door will not be able to get out."

"I'm serious. You pay attention to the future of Chinese manufacturing. It's boring to be just an observer. I want to invite you to be a witness. Do you dare?"

"It seems that you have made a big move. Is it the part that is inconvenient to disclose the details just mentioned?"

"You promise to come, and I will tell you everything."

"Sounds interesting, I'll think about it."

Hao Ren came up with such an idea, not because he was in a hurry to go to the doctor. Mu Yan's understanding of the industry and his grasp of readers' concerns left a deep impression on Hao Ren.Moreover, the media industry has been in the industry for many years, and the media resources in hand can provide exposure channels for enterprises, which is perfect.The only lack is some experience in brand strategy, which can be solved temporarily with the help of advertising companies, and will be gradually figured out later.

However, Hao Ren's unilateral fit is not enough.

Mu Yan, 25 years old this year, graduated from the Communication University of China majoring in journalism, and worked for Nanfang Daily for four years.Solid writing skills, sharp vision, frequent visitor to the headlines, can be regarded as a pen of the newspaper, and has an excellent reputation in the circle.

Seeing that these four years have been going up step by step, Mu Yan didn't feel any complacency in his heart, but felt a little uneasy.This unease comes from the rise of the Internet. Although the print media is still the front line of serious reporting, users' habit of obtaining information is migrating to the Internet. This change is almost irreversible.

Mu Yan, a media person with an academic background, has a sense of mission and sentiment to integrate into the big era and write a big chapter. Hao Ren's sentence of becoming a witness to the transformation of "Made in China" is attractive to her.

Mu Yan stroked Hao Ren's business card and secretly made up his mind.

The new issue of the newspaper published an article titled "How far is the road to China's intelligent manufacturing?" " feature article.In it, Mu Yan presented the concerns of the executives of nearly ten companies in the Pearl River Delta about Chinese manufacturing. Finally, she concluded:

In 1990, my country's manufacturing industry accounted for 2.7% of the world's total, ranking ninth in the world. In 2000, it rose to 6.0%, ranking fourth in the world.However, does being big necessarily mean being strong?How many core components do we need to import?Relying on low cost and low added value alone, without the accumulation of technology and research and development, our advantages will disappear. How far can Chinese manufacturing go?

It is hard but worthwhile to change a difficult road. It is far more courageous to be a person who has experienced it and take the initiative to meet it than to wait for the challenge to come.