Rebirth in 1998 is also a kind of life

In an office building in the Chengkou Industrial Park, the Chengkou E-commerce Incubation Center, which has not received much attention from the experimental team, has been quite lively in the past two months.

Seven o'clock in the evening.

When the smiling Yang Zhu led Mr. Wen into the incubation center, Mr. Wen pointed suspiciously at the more than 30 people in the rest area who were full of nervousness and anticipation, but they sat obediently on the sofa without saying a word like three good students. The little boss who sent it turned his head and asked, "This is... what's going on?"

As a scholar who has conducted research and experiments in Jiangsu and Anhui, Mr. Wen has naturally seen several incubation centers of various types. Generally speaking, no matter what the incubation center is, the training is conducted in the form of open classes + small classes; because It is a new thing, students are rare and full of vigilance, each incubation center can't wait to tie these students to their belts, how can they leave so many students aside like the one in front of them?

The key is……

These little bosses just sat there so obediently, not making any noise at all?

After staying in Chengkou for so long, Mr. Wen knows very well that although the people in Chengkou are more gentle than those in other areas of Shuangqing, they are all gentlemen who eat chili for three meals a day after all, and they hatch The services of the center are not free. These little bosses who pay out of their pockets...are they so talkative?

Seeing a staff member with a face full of excitement and panic rushing over, Yang Zhu waved his hand to signal the vaguely familiar staff member to keep quiet, then grinningly pouted and pointed to the small meetings with lights on not far away. Room: "Go and see."

After finishing speaking, while gesturing to the staff member to lead the way, he picked out a chopstick egg skin from the plastic box in his hand, and stuffed it into his mouth like a starving ghost—an egg skin baked from eggs and rice milk It’s not unusual, but here in Chengkou, they cut it into strips and treated it as noodles, boiled it, and then seasoned it. He really couldn't put it down, and he was really hungry, so even if it was unsightly to take Mr. Wen to visit the incubation center while eating the egg skin, he couldn't care less.

………………

Since Yang Zhu played a surprise attack, except for the lecturer who was seconded by Zhutou Trading, the rest of the staff in the incubation center didn't even know that their ultimate boss had come to the scene, and they did what they should do on weekdays.

Following a small boss who had just been called to the first small classroom, Yang Zhu signaled the lecturer who recognized his identity to gently open the back door halfway, and then just got together like this gentle old man, toward the classroom. Looking into the small classroom.

The three staff members in the small classroom obviously didn't notice anyone outside the back door. After taking the information registration form handed over by the receptionist and looking through it, they said to the slightly restrained little boss in front of them: "Huaiyu Paper Mill's ...Mr. Huang?"

The little boss nodded quickly: "Three teachers, just call me Huang Huaiyu."

The head of the staff smiled, and then looked down at the information in their hands: "Your factory is making handmade paper, and it still uses the production process of jade button paper, and the appeal is simply to expand the business scale... Mr. Huang, you Is there any intention of ppp?"

When the little boss heard the staff asked about this, he nodded quickly: "Teacher, I understand your regulations. Don't worry, as long as I can accept the plan you gave, after signing the contract, I will go to Chengkou Collective Economic Management Company immediately. Register asset package - I have met several times with the newly established cooperative in Wenfeng Village, Yanhe Township, and we can discuss whether it is a joint venture with the local homestay project or other methods of equity replacement."

The staff nodded lightly: "It's fine if you can accept ppp's intention. As for how to expand the business scale of your factory... Mr. Huang, let's enlarge your layout a little bit, and don't keep your eyes on the city entrance! "

Don't keep going around here at the entrance of the city?

Relying on mountains to eat mountains, relying on water to eat water, I am a mixed city, and the industry is just a small paper mill. Don't you put your eyes on the city?

The little boss looked at the three staff members suspiciously, but the smile on his face remained unchanged: "Yes, yes, yes, the three teachers are well-informed, don't you expect the three teachers to give me advice? ?”

It seems that I have seen a lot of doubts hidden under the smiles of the students. The head staff didn't mind, took the laptop handed over by the staff on the left hand, and glanced at it: "According to the information we found, the traditional jade The buckle paper production process paper uses young bamboo, that is, old bamboo shoots as raw materials, and completes 22 processes of bamboo shoot selection, pressing, bamboo shoot learning, papermaking, and cutting... Let me make sure first, the craftsmanship of your factory is also Is that so?"

The little boss nodded: "The craftsmanship of jade button paper from all over the country was originally passed down from Fujian. Paper is simply better in terms of color and flexibility.”

Speaking of this, the little boss scratched his head in distress: "In the past, these handmade papers were all digested locally-according to different thickness and quality, whether it is used as square paper or practice paper, or simply take it away Wipe your butt, you don't have to worry about selling it."

"More than ten years ago, with the reform and opening up, all kinds of paper flooded into the city, whether it was toilet paper or writing paper. Local handmade paper was not only used to make paper money or to wrap Except for snacks, it is no longer easy to sell;”

"Finally a few years ago, several bosses from Anhui Province took a fancy to our paper, saying that if it was made thicker, it could be sold in tourist markets and exported to Southeast Asian countries as products... "

"So we quickly improved the process and made the paper thicker—in fact, the bosses didn't lie to me. After making it thicker, the purchase price of a piece of 1.2mx0.8m handmade paper was raised to 3 cents. It really made a small amount of money for the factory."

"But the good times don't last long. Since last year, the bosses in Anhui Province have asked for less and less goods, even less than 1/3 of the previous few years... Now the paper mills have serious overcapacity, but those dozens of The No. [-] workers are all from the village, and they really can’t save face and resign from them;”

"So... now I can only hope that the three teachers can show us the way."

Seeing the little boss looking at him eagerly, the headed staff member smiled: "The production process of jade button paper is not unique to Chengkou, it has been inherited in Guizhou, Guangdong Province, Guangxi and even Jiangsu and Zhejiang. There are quite a few areas in the world that are rich in bamboo resources, although there are not many paper mills in China that still adhere to traditional manual procedures, but there are also many;”

"Although the tourism product market looks like a big cake, there are not many products that can use handmade paper as the main selling point. With the increase and decrease of the general environment, it is not surprising that your factory's orders have dropped sharply—after all Although handmade paper is relatively easy to transport, the logistics cost here is too high, and when everyone is fighting a price war, your factory really has no competitiveness at all.”

Originally, I wanted to say that people can find you, most likely because they came with poverty alleviation tasks, and now they can still leave you with 1/3 of the orders. The other party is already full of love, but look at this little boss With a slightly embarrassed expression, he still didn't say this after all.

After thinking for a while, the leading staff member said: "Mr. Huang, we are an incubation center. We are responsible for every student. Whether you understand it or not, I must emphasize it again..."

"If an enterprise wants to develop well and not be controlled by others as much as possible, it must cut into a suitable application market-that is to say, the right time, the right place, and the harmony of people, at least two of the three."

"As for the handmade paper you used for the tourist market before, it is just a primary raw material. Except for a little bit of natural burr, the rest is not stained. It is controlled by others and I have no right to speak. Once you encounter Changes in the environment or there are similar competitors with lower prices..."

"In short, the situation of your factory is a living example... And I am very responsible to tell you that if your factory does not transform quickly, the situation in the future will only get worse!"

Although the little boss lacks some serious theoretical deficiencies, with his many years of experience in the society, he can also faintly hear the unfinished meaning of this staff member. After thinking about it for a while, he suddenly became a little anxious: " Teacher, what should I do?"

The staff thought for a while: "Actually, handmade paper products have entered the tourism market. It can't be wrong, but judging from the current consumption atmosphere, the application scenarios are limited after all-after all, people are willing to buy a piece of handmade paper. There are few tourist attractions that are used as souvenirs. Even if you are willing to pay, handmade paper can’t be sold at a high price. If the profit is not enough, it will naturally not be able to drive those tourism terminal merchants to recommend it. If things go on like this, the share of this category in the tourism market It will only shrink more and more, which is what we say, losing harmony."

"Since the cake of handmade paper in the tourism market is too small, it cannot form a benign profit-driven closed loop for the time being, and the profit of primary raw materials is not high, and there is no geographical advantage at all in Chengkou...it is not as good as us From a different perspective, let’s see which markets handmade paper can enter into which have a large demand, wide application scenarios, sufficient profits, and give full play to the true advantages of handmade paper!”

The little boss was stunned... Is there really such a good thing in this world?

Seeing the little boss's appearance of "Are you crazy?", the leading staff smiled casually, took the laptop of the staff on the left, and looked at the shared data background of Zhutou Trading. After sifting through the information, I pondered for a while, and looked at the little boss: "Mr. Huang, I wonder how much you know about the packaging materials of FMCG products, especially the packaging materials of mid-to-high-end products?"

Packaging material?

The little boss was stunned, not knowing why the other party mentioned this.

The current mainstream product packaging of fast-moving consumer goods, when it comes to paper, is basically made of corrugated paper, cardboard, or coated paper. Everyone fights more about appearance design... Although this market is huge, it is different from our own. What is the connection with handmade paper?

The leading staff member chuckled: "As a person in the industry, Mr. Huang should know that the more high-end products, the more they strive to match their packaging with their own positioning, and often the higher the budget given in this area—such as For the mid-to-high-end liquor with the most fierce competition, the budget given on the packaging of those non-famous brands can even reach tens of yuan per bottle. If you encounter those crazy merchants, the packaging can even exceed 50% of the product cost. %, the profit in the middle is not too high!"

Seeing the bright eyes of the little boss, the staff waved their hands: "Of course, if you rush into the packaging market without understanding the logic, you will die faster—after all, for different types of businesses, although packaging materials and packaging designs belong to Part of the package, but the gap in the cost ratio that is willing to pay for it is huge!"

Seeing the little boss slowly stabilize his emotions, the staff smiled: "Since we want to clarify the logic in the middle, we have to mention some basic marketing thinking."

"In fact, marketing has a lot in common with the six touches mentioned by Buddhism in essence-and the marketing of fast-moving consumer goods has a high degree of commonality with the six touches;"

"The so-called six touches refer to eye touch, ear touch, nose touch, tongue touch, body touch, and mind touch; when a product can really achieve the six touches to the fullest, it is really a sight to behold... …Using our terms, it has reached the realm of love born of six touches.”

"Of course, these six touches are a whole of marketing. Among them, the ear touch is more suitable for publicity, and the tongue touch is more suitable for product quality. These two points have basically nothing to do with the handmade paper of your factory. We today Not much to say... let's talk about the remaining four points."

After a pause, the staff took a sip of water and cleared their throats: "Currently, domestic product packaging is basically concentrated on the eye-contact link. Various Chinese and foreign elements are mixed, and various bold colors are used, even at any cost. The purpose of opening molds to shape special-shaped packaging is to make yourself stand out from a lot of competing products and be noticed by consumers... Although this direction is not wrong, from a higher-dimensional perspective, it is also Some are too biased and rudimentary."

"With the serious overproduction of domestic products, various industries have entered into a stage of intense competition. In terms of packaging alone, in addition to intuitive visual elements, higher-dimensional demands are gradually being tried and valued by some businesses. stand up;"

"For example, touching..."

"Some merchants have found that at similar psychological prices, materials with more special touch and more texture will have a higher repurchase rate than other products, better word-of-mouth effects, and greater help to brand building— —Although leather goods, leather shoes and clothing are the most representative in this regard, this is also the case for fast-moving consumer goods, otherwise those international big names would not spend so much money to use polycarbon fiber as the material for new packaging ;"

"Most handmade papers have unique advantages in terms of tactility. After all, human nature is still close to nature. When touching materials with obvious tactile characteristics of plants, the degree of joy and relaxation is obviously higher than other materials. ——To be honest, Zhutou Trading Co., Ltd. has also been vigorously trying to apply various formulas of cotton paper, reed straw paper and ancient ethnic handmade paper in the packaging of export products for more than a year. The current effect looks good. After all, Europeans and Americans are more Rare this thing."

"So, Mr. Huang, you don't need to worry. Given the scarcity of the total production volume of domestic handmade paper mills, as long as the paper produced by your factory meets the standards, there will naturally be a corresponding demand matching mechanism to place production orders for you!"

"It's like touching the nose..."

"According to our research, when a product is packaged with a fragrance, the consumer's propensity to purchase the product will increase by 0.5% to 2%. ——Don't underestimate this small number, for a big brand In terms of sales, this means tens of millions or even hundreds of millions of dollars in sales!"

"Of course, the selection of the attached fragrance is also a science. After all, different fragrance types have different liking and dislikes for different groups of people; Acceptability, but the natural plant smell, but few people will hate it - in this area, handmade paper has a unique advantage, after all, as long as too much bleach and other substances are not added to it, the plant smell in handmade paper is better Much richer than industrial paper;”

"And I might as well tell you the good news. Just two months ago, several merchants in Baiyun District, Guangdong have developed the non-destructive coloring of pure plant materials such as rose petals in Phnom Penh, crabapple stamens, and eucalyptus leaves. technology——by then, the application of handmade paper in the packaging of mid-to-high-end goods will usher in a wave of huge growth!"

"As for the touch..."

"In fact, although it has something to do with packaging, it's not too much. It's just a marketing concept—but now the world is paying more and more attention to the concept of environmental protection. In the original ecology, degradable, recyclable, low-cost In terms of carbon emissions, the ancient handmade paper also has unique advantages.” Xinbiquge

Speaking of this, the staff touched his chin: "Speaking of which, the pure natural isatid root dyeing paste project in Bashan Town can also be added - after all, isatis root dyeing paste can be used as a plant dye to color those handmade Hanfu In addition, it can also make the product packaging present a color that cannot be reproduced industrially, further enhancing the sensory value of the product!"

The little boss understood in seconds: "Teacher, don't worry, I will take the initiative to discuss ppp cooperation with the cooperative in Bashan Town at that time—at least, the handmade paper with plant colors can reduce the processing procedures for the merchants. Say, you can sell it for a better price!"

The staff nodded with satisfaction: "Boss Huang's idea is good—you know, Banlangen is not a special product in our city. Guizhou has a greater advantage in making this piece of handmade Banlangen dyeing paste, and it can be used within the scope of its ability. Helping my fellow villagers to solve the employment problem more, the merit is immeasurable!"

The little boss heard what the staff said, and his heart suddenly fell.

As we all know, this incubation center is jointly established by a local company and Zhutou Trading, and Zhutou Trading came here to help - the reason why this incubation center provides consulting services for each student, It must be determined whether it is a ppp project, or whether the other party is willing to commit to adopting the ppp structure to carry out this project, the purpose is this;

And the attitude of the teacher in front of me is obvious-the more local people you benefit and the more jobs you solve, the more resources you can get from Zhutou Trading, and even with the support of the other party, you can become a A leader in the industry!Thinking about this, the little boss gritted his teeth: "Teacher, I feel that our paper mill is not enough manpower for such a big business! Or else... I will go to Bashan Town and Yanhe Township Wenfeng Village tomorrow to remove In addition to discussing the cooperation of Banlangen Dye Cream, we will also discuss the recruitment of workers with the cooperative in Wenfeng Village!"

"Don't worry, I, Huang Huaiyu, am also a native of Chengkou, and I will never be stingy if I can help..."

After pondering for a while, the little boss gritted his teeth: "30! We will recruit 30 new workers in Wenfeng Village, and only poor households who have registered card files... Teacher, do you think this is enough?"

The staff laughed: "I think Mr. Huang can be bolder. Your paper mill now only has a total of more than 50 people. Even if you recruit 30 more, it will only be more than 80. How will it be enough?  … You know, even the Zhuhua coffee produced by Hope Group and Zhutou Trading Co., Ltd. plans to replace the handmade paper packaging. In addition, the China-Europe cross-border e-commerce project is promoting the upgrading of export products. The huge market demand, even if the time comes Just give you a small order, how can you use dozens of people in your area?"

Zhuhua coffee?

China-Europe cross-border e-commerce is promoting the upgrading of export products?

After all, the little boss is considered a small person, how can he not hear the meaning?

Hearing the words, he was ecstatic: "Good! Good! Good! As long as the teacher is willing to help, our paper mill will at least expand the recruitment of 100 people--there are not enough cardholders in Wenfeng Village, so I will go to Shuanghe Township. There are not enough cardholders in Shuanghe Village. I will go to Zhouxi Township!"

The staff smiled: "I'm very happy that Mr. Huang has this kind of heart..."

"So, because there are too many items that need to be audited on the spot, we can only arrange for the auditors to go to your factory to take pictures tomorrow afternoon-after the production environment reaches the standard, I will pay 1.5 yuan per piece for the original color handmade paper and 1.9 yuan for the plant dyed handmade paper. The price of yuan/piece will help you declare to the Quality Control Department of Casting Investment and the Resource Allocation Department under the Big Data Center;”

"But let's talk about it first. When the quality control department receives your samples, will they adjust your prices a second time, and how many production tasks will the resource allocation department give you? I can't guarantee it! "

"Also, when the time comes, the quality control department will issue you a process flow sheet and acceptance criteria - if you can't meet the standards, you can't accept it, don't blame me for not reminding you in advance!"

The little boss couldn't close his mouth when he heard the price.

Be nice!

1.5 yuan a piece?

Plant dyed 1.9 yuan a piece?

Even if you need to change the production process in the middle, and you need to pay some of the technical patents to those companies in Guangdong, and you need to purchase some messy plant flowers and leaves, then you will definitely make a lot of money!

Tsk tsk, it seems that it is still a good deal with the ppp project in Bashan Town, just add some banlangen dyeing paste, and the price has increased by a full 4 cents.

No, I have to inquire about it tomorrow. Is there any ppp company in Chengkou that does plant dyeing? If I can produce 7 colors by myself, then I can’t wake myself up with the list I left?

………………

Looking at the happy little boss scratching his ears and cheeks in the small classroom, Old Wen, who had been watching quietly the whole time, had a complicated expression.

To be fair, the profit reserved for the small boss in this "list" is definitely a conscience. Although it only involves the cooperation of the four parties, except for the casting investment business, the interests of the other three parties are well taken care of ——It is not an exaggeration to say that it is to compress the profits of cast investment and trade, and to build an ecological cycle full of redundancy for the other three parties.

Moreover, he appreciates the staggered cooperation and business bundling among PPP enterprises. No matter what kind of enterprise it is, it needs to learn to stand up and walk by itself. Industry cooperation will undoubtedly broaden the horizons of other PPP companies and provide more ideas for reference;

The most important thing is that during the process of "contracting the order", the staff tirelessly conveyed all kinds of knowledge - although the knowledge is very shallow and broad, it is absolutely invaluable to the small, medium and micro business owners in the city. Its value can even be compared with the words "teaching a man to fish".

But the problem is...

Leaving aside the issues he has been worrying about,

This kind of project is not big, cannot accommodate too many employed people, and does not have typical representatives... Is this the answer Yang Zhu wants to give himself?

its not right!

Although this young man is young, he is definitely not the kind of kid who doesn't understand anything. He should know what he wants to know.

Facing Elder Wen's gaze, Yang Zhu smiled: "This is just a small fill-in-the-blank question, not even an appetizer."

As he spoke, he motioned to the lecturer next to him to continue leading the way: "There are still many things to see with you, old man, and you may not be able to see them in three days and three nights... Tonight is still plenty of time, don't worry, let's continue watching Bar!"

------

ps: 1. The two cases mentioned in this chapter are real, but the hand-made isatid root dyeing paste is in Guizhou instead of Chengkou, and its main purpose is to export to Europe and the United States instead of dyeing Hanfu in China; and the plant If you are interested in the handmade paper packaging project, you may wish to ask the owner of the packaging factory in Baiyun District and let them share the original story

2. This book will be recommended again at 12 o'clock tonight, and I am extremely distressed—although it is a good thing to have a recommendation, but from past experience, every time I am recommended, it is inevitable that a few chapters that were originally fine will be added. Little black house, I hope you can get through this time safely!

Infinite Heavenly Venerate!

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"Brother Shen!"

"Ok!"

Shen Changqing was walking on the road, and when he met someone he knew, he would say hello or nod to each other.

But no matter who.

Everyone's face has no superfluous expressions, as if they are very indifferent to everything.

In this regard.

Shen Changqing is used to it.

Because this is the Ministry of Suppression, it is an organization that maintains the stability of Daqin. Its main responsibility is to kill monsters and monsters. Of course, there are also some other side jobs.

It can be said.

In the Demon Suppression Division, everyone had a lot of blood on their hands.

When a person is used to seeing life and death, he will become indifferent to many things.

When he first came to this world, Shen Changqing was a little uncomfortable, but over time he got used to it.

The town magic department is very big.

Those who can stay in the Town Demon Division are all powerful masters, or those who have the potential to become masters.

Shen Changqing belongs to the latter.

Among them, the Demon Suppression Division is divided into two occupations, one is the guardian envoy and the other is the demon slayer.

Anyone who enters the Demon Suppression Division starts from the lowest level of demon slayer.

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Then he was promoted step by step, and finally he was expected to become a guardian envoy.

Shen Changqing's predecessor was a trainee slayer in the Demon Suppression Division, and he was also the lowest-ranked slayer.

Has the memory of the predecessor.

He is also very familiar with the environment of the Town Demon Division.

It didn't take too long, Shen Changqing stopped in front of an attic.

Different from other places full of chills in the Demon Suppression Division, the attic here seems to stand out from the crowd, showing a different tranquility in the bloody Suppression Demon Division.

At this time, the door to the attic was open, and occasionally people came in and out.

Shen Changqing just hesitated for a moment, then stepped inside.

Enter the attic.

Circumstances have changed in vain.

A burst of ink fragrance mixed with the faint smell of blood rushed towards his face, causing his brows to instinctively wrinkle, but then quickly stretched.

There is almost no way to clean the bloody smell on everyone in the Zhen Mosi.

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