Rebirth of England

The acquisition of the Swedish OMX Group by the London Stock Exchange is not that simple.

Although GII Fund and the London Stock Exchange have currently communicated with OMX Group about the acquisition, the London Stock Exchange has reported an all-cash acquisition plan of US$3.3 billion with a premium of 10%, and the other party's board of directors is also discussing the London Stock Exchange. This price is quoted.

However, even if the other party agrees to this acquisition, the London Stock Exchange and OMX Group, two of the largest exchanges in Europe, and will become the number one exchange in Europe after the merger is completed, will inevitably be subject to the EU and Sweden. Related investigations.

At the same time, this acquisition has definitely become big news and received widespread attention.

OMX Group did not seem to be in a hurry after receiving the quotation from the London Stock Exchange. After all, after this news appeared, there will definitely be other exchanges, such as the German Stock Exchange or the Nasdaq Group, that will be affected by this. Impact, there is the possibility of joining the bidding.

Let’s not talk about whether they are willing to sell OMX Group. Even if they are willing to sell, they have to see if there is a higher bid, right?

In this regard, the GII Fund and the London Stock Exchange can only wait for subsequent developments.

But they are not panicking, because at any time, pure cash acquisitions are always more attractive...

Now, even if Nasdaq Group or Deutsche Börse joins the bidding, it is unlikely that they can complete the acquisition in cash. They should still make the acquisition in the form of stocks, or at most cash and stocks. This is It seems that shareholders of OMX Group still need to consider the trend of the stocks they exchange in the future.

After all, not all mergers and acquisitions will be successful. It can even be said that for a large part of large-scale mergers and acquisitions, the final results are not ideal.

The previous second phase of GII Fund raised US$12 billion in funds. After completing the previous acquisition, there is still nearly US$6.5 billion in funds, which can fully support this acquisition.

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We have basically reached an agreement with China's Supor Company. We will increase our shareholding in this company to more than 65% by purchasing its founder family and investing in additional shares to initially complete the acquisition of this company. Corporate control…”

Nathan Ellington, CEO of Argos Retail Group, reported to Barronhui in the company’s headquarters conference room:

This process is mainly completed by Argos Holdings. What we invest in it is not only the funds to help them carry out standardized transformation, but also the part of the factory capacity we invested in China will be merged into Supor Company. After the integration is completed, Not only will the company's technical strength be improved, but their production capacity will also be expanded, and their products mainly involve small kitchen appliances...

What about the technical aspects?

In terms of technology, we have obtained some technical authorizations and technical personnel from Siemens...

Nathan pushed up his glasses and smiled at Barron:

It is said that Bosch is already negotiating with Siemens and is preparing to acquire 50% of their shares in the Bosch-Siemens joint venture. From then on, Siemens will withdraw from the home appliance industry. The Siemens brand in this industry will be Bosch-Siemens, which is wholly owned by Bosch. Possessed.”

As early as the 1960s, Bosch formed a joint venture with Siemens to produce home appliances.

At that time, both parties had certain strengths in the field of home appliances, but relatively speaking, Bosch had a longer history in this field, which is why both parties chose to join forces.

Later, when Bosch entered the Chinese market, it also relied on Siemens's accumulation in China, and thus began to gradually gain popularity.

Now that Siemens is preparing to withdraw from the field of home appliances, Bosch will purchase all the shares of the joint venture Bosch-Siemens. From then on, all Siemens home appliances around the world are actually produced by Bosch - in fact, there is no difference. , the original team of Bosch-Siemens is still producing and operating.

However, although the two parties formed a joint venture, the two brands Bosch and Siemens still competed with each other for a long time.

Now that Siemens is withdrawing from the field of home appliances, it naturally hopes to maximize its own interests, so Argos Holdings took the opportunity to obtain a series of patent technology licenses from Siemens in the field of small home appliances, and paid to hire some technical personnel from Siemens. To complete the task of helping Supor Company complete its technical upgrade.

Obtaining relevant technologies from Siemens will enable Supor to upgrade its technology, which is also the main reason why Supor's founder Su Zengfu agreed to give up control of Supor.

According to the agreement with the Su Zengfu family, the founder of Supor Company, after obtaining the controlling stake of Supor Company in the first stage, as long as Supor Company achieves the set goals, they will need to sell the remaining shares to Supor Company again one year later. Argos Holdings will enable Argos Holdings to complete the privatization of Supor Company.

Next, Supor will still sell under the original brand in China, but in the European and American markets, it will initially sell under the Argos self-operated brand.

Small household appliances are one of the most popular categories of goods purchased online by European users. By controlling the production of its own brands in this way, Argos.com can improve its competitiveness and profit margins in the small household appliances category.

Then there is our payment system. Currently we have cooperated with Klarna Pay to provide services for our online payment. Judging from the current response, users still welcome this new and faster method.

Just like Alibaba's Alipay and eBay's Paypal in the future, Barron knows that it is very important for e-commerce companies to have a reliable online payment platform.

Therefore, in the past, Digital Future Investment Company, a subsidiary of Caesar Fund, came forward to acquire Klarna, a Swedish start-up that was just founded this year.

Klarna supports users to register by email and provide them with their credit card and other information. They will conduct a comprehensive credit analysis on the user. When the user uses it to shop, if Klarna’s analysis results, the amount of your purchase is within the credit limit. Within the time limit, the user will obtain the credit, complete the purchase, and later receive a bill from Klarna via email.

Obviously, unlike China's Alipay, which is an online payment method based on bank transfer, Klarna is more suitable for European and American shopping methods where credit cards are used as payment habits.

But in fact, not all European and American users like this credit card purchase method.

When Klarna cooperated with Argos.com for promotion, they received feedback that consumers in the Netherlands, Germany and other countries may be trying to avoid falling into credit card debt, or simply prefer to pay with cash in their existing bank accounts. They are the main users of bank transfer payments for electronic shopping.

Therefore, after changing its name to Klarna Pay, Klarna added support for bank transfer payments.

After continuous improvements through cooperation with Argos.com, Klarna Pay will provide users with online payment services in the future, including online payments including Woaw, DailyVedio and O2 Telecom.