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[Chaoqun Group] used its [veto power] at the critical moment when both parties reached an agreement. This decision surprised not only the [Eatme] company, but also the [Qiandu Waimai] company and [Qiandu] The company was also surprised, even a little angry.

The leader of the investment and M\u0026A department of [Qiandu] Company, who is the wife of the founder of [Qiandu] Company, Ms. Ma, who is responsible for this matter, even directly called Huang Yuping, the executive vice president of [Chaoqun Group], and asked him why he vetoed this A sale that benefits both parties?

The executive vice president of [Chaoqun Group] replied lightly without any fuss, After our company held a meeting and discussed it, we decided that [Eatme] was not an ideal sales target, so our group had no choice but to To protect the interests of our group, we used and used this veto power for the only time.

Ms. Ma was extremely angry, but she still tried to persuade Huang Yuping. She said, [Eatme] is already one of the only two major players in the takeout field on the market, and it is the only one that is willing to offer such a high acquisition price. price!

“In addition, [Alibaba Group], which [Eatme] is backed by, is also one of the top group companies in the Internet industry and has a high reputation. [Chaoqun Group] and [Alibaba Group] have good cooperation in the field of e-commerce.

Both of the reasons and emotions, [Chaoqun Group] should not veto this sale. This will not only cause monetary losses, but will also cause dissatisfaction with [Alibaba Group] behind [Eatme].

“[Alibaba Group]’s fundamentals are e-commerce, while [Lituan] and [Lituan Takeout]’s fundamentals are in local life. It seems that there is no overlap. In fact, [Lituan]’s strength in the local life field will seriously affect Affect the future development of [Alibaba Group].”

[Alibaba Group] has actually always had a great sense of anxiety. It chose to strategically invest in [Eatme] to compete with [Lituan Waimai]. Even this time [Eatme] is willing to spend a lot of money to acquire [Qiandu Waimai]. Behind the scenes [ Alibaba Group’s attitude is also critical.”

[Alibaba Group] just wants to increase its market share in the food delivery market through [Eatme]'s acquisition of [Qiandu Waimai]. It is a strategic merger. [Chaoqun Group] vetoed this merger, which is likely to cause [Alibaba Group] ]'s displeasure, which in turn affects the cooperation between the two groups!

Ms. Ma spoke sincerely, but she only received a sentence from the executive vice president, We know, but we don't care!

... Ms. Ma suddenly became furious and said so many words in vain.

But there is really nothing you can do about it!

Today’s [Chaoqun Group] has such confidence!

Ms. Ma regrets very much. She should have known that [Qiandu Waimai] should not have introduced such an investor in the first place. Even if it did, it should not have given [Chaoqun Group] such great power. Now it is easier to ask gods than to give them away. !

But I didn’t expect that the market was generally not optimistic about [Qiandu Takeout] at that time. The founder of [Qiandu] said in an interview that [Qiandu Takeaway], “If you really can’t do it, don’t do it. It’s time to do it.” Decisions must also be made.”

Even the big boss of the parent company is not optimistic about it. Who in the market is willing to invest or dares to invest?

Even the most aggressive venture capitalists are unwilling to invest in [Qiandu Waimai]!

It’s already great to get an investment of US$98 million from [Chaoqun Group].

Ms. Ma had no choice but to suppress her inner anger and asked Huang Yuping, Then can I know the reason why [Chaoqun Group] vetoed this transaction? Why [Eat Me] is not an ideal sales target? [Chaoqun Group] recognized the sale target. who is it?

Because of the brand issue of [Eatme]! When [Chaoqun Group] chose [Qiandu Takeaway] instead of [Eatme] it was based on this consideration! Although 315 has passed, some people have not forgotten it!

Ms. Ma was silent for a moment.

She knew what Huang Yuping was talking about about the 315 incident.

On March 15, 2016, CCTV’s [315 Party] exposed the [Eatme] platform for illegal activities such as guiding merchants to make up fictitious addresses, uploading false photos of entities, and even acquiescing to the entry of black workshops operating without licenses.

The Ele.me incident exposed by CCTV continued to ferment, and the Food and Drug Administration in many places intervened and opened investigations.

In fact, this kind of incident existed more or less on all three major platforms at that time. Maybe the same store was online on [Eatme] and [Lituan Takeout], but [Eatme] was too prominent at the time and was caught. Typical.

But after being caught as a typical example, the reaction of the big company [Eatme] was chaotic. First on the social platform, a user certified as a senior manager of the [Eatme] platform said, I'm sorry, I forgot to give a certain person this year. Will renew.

This reply can be said to add fuel to the fire, making this [315 Fire] burn even more intensely.

On that day, there were many companies exposed at the [315 Party], but [Eatme] attracted almost everyone’s attention with the power of one company.

It was not until later that the [Eatme] platform issued an apology letter that online public opinion gradually subsided.

But the scars have been left, and it is impossible to pretend that nothing happened.

In the minds of many consumers, the [Eat.me] platform has been labeled as [low-end], [unhygienic], and [unclean].

You may not have said it verbally, but when ordering takeout, your subconscious mind will avoid the [Eatme] platform and choose other platforms.

It may only take one picture to ruin the image of a food delivery platform, but it will take years to repair the brand image.

It is also because of this incident that the rapid development of [Eatme] was hindered and gradually fell behind [Lituan Takeaway].

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Huang Yuping continued, If [Eatme] acquires [Qiandu Waimai], then [Shen Nong Orchard] will also be launched on the [Eatme] platform. We believe that this situation will damage our brand image. For this reason, We reject this merger!

Since [Chaoqun Group] has vetoed this transaction and does not recognize this transaction partner, then who is the transaction partner that [Chaoqun Group] recognizes? How much is it willing to give? Ms. Ma was very angry and asked in a bad tone. .

This is what your [Qiandu] Investment and M\u0026A Department has to do. Huang Yuping kicked the ball back. Once upon a time, a person like him was not qualified to sit on the same stage with top business people like Ms. Ma. No, but now, the two can talk to each other equally.

Huang Yuping had an indescribable emotion in his heart. He knew who brought him all this, so he had to hug the big boss's thigh even more tightly.

He then said, Of course, I would like to reiterate the rules of [Chaoqun Group]. Anyone or company willing to acquire [Qiandu Waimai] must operate [Qiandu Waimai] independently! Otherwise, [Chaoqun Group] will still Exercise the veto!

Ms. Ma was so angry that she laughed back, Operate independently? Does [Chaoqun Group] plan to continue financing [Qiandu Waimai]?

Huang Yuping shook his head and said, [Chaoqun Group] currently has no plans to raise funds for [Qiandu Waimai]!

Without financing and refusing to sell, do you [Chaoqun Group] want [Qiandu Waimai] to die? Ms. Ma almost lost her grace.

Huang Yuping, the executive vice president of [Chaoqun Group], was surprised when he heard this, Ms. Ma, how could you have such an idea? You know, [Qiandu Waimai] collapsed, and [Chaoqun Group]'s losses will not be the same. It will be small!”

But what you are doing now is to put [Qiandu Takeout] on the road to ruin! Mr. Huang, you have to understand that [Qiandu Takeout] is gone, [Have You Eaten] you don't like [Li Tuan Takeout] ] I have another conflict with you. Is [Chaoqun Group] planning to give up online transactions?”

Let's not worry about this, Ms. Lao Ma! Our group has its own considerations! You should put this thought into finding new trading partners, right?

Ms. Ma from Qiandu was so choked by Huang Yuping that she hung up the phone angrily.

The next day, the news that [Chaoqun Group] used its veto power to veto the merger of [Qiandu Waimai] and [Eatme] spread throughout the Internet.

Suddenly, there was a lot of discussion on the Internet platform.

Even the executives of [Alibaba Group] specifically called Huang Yuping to ask why they rejected the transaction!

Huang Yuping naturally repeated the same old tune, saying that [Shennong Orchard]’s launch of the [Eat Me] platform would affect the company’s brand image, so he vetoed it.

The executives of [Alibaba Group] have no choice. Although the two groups are in a cooperative relationship, [Chaoqun Group] has always been in a strong Party A position in the cooperation.

[Alibaba Group] Although it feels unhappy, there is nothing it can do about it.

There are no secrets in [Alibaba Group].

The reasons for the rejection mentioned by Huang Yuping were quickly spread.

Such highly targeted remarks immediately raised the temperature.

People from all walks of life came out and expressed their opinions on this matter:

Some agree!

Some people think that [Chaoqun Group] is putting on airs and acting like a big store! overbearing! Abuse of [one-vote veto power]!

Some said that the fruits at [Shen Nong Orchard] are delicious and the discounts at [Have You Eaten] are great, and then I just turned off the lights and ate noodles!

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What brought this matter to a climax was Wang Xing, the founder of [Lituan Takeout], the parent company of [Lituan Takeaway], who took the initiative to accept an interview!

In the interview, he praised [Chaoqun Group] as a socially responsible enterprise with a heart that is responsible for the public. He also said that the public's eyes are sharp and some inferior enterprises should be eliminated.

Wang Xing also told [Chaoqun Group] from a distance that [Shennong Orchard] is very welcome to go online on the [Lituan Takeaway] platform, and together we can provide consumers with the best service and the highest quality products!

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[Chaoqun Group] did not respond to Wang Xing's behavior of taking advantage of the popularity to promote his own company and attack competitors.

But [Eat Me] has to respond, otherwise it will solidify the image of its platform merchants as low-end and unhygienic. Once a fixed impression is formed in consumers' minds, it will be really difficult to save the day!

[Eatme]’s platform public relations department came out and said, “Thank you for the outside world’s continued attention and supervision of [Eatme]!”

We will always put customer satisfaction and consumer rights first. As a first-class domestic company, we are committed to providing the best products and services to consumers. We will not change this original intention, and it is the basis for our survival.

“Regardless of whether this cooperation with [Qiandu Waimai] can be successfully concluded, we will continue to increase capital investment in the future, provide merchants and users with more empowerment and subsidies, expand business within three kilometers for merchants, and provide Provide users with convenient, fast and preferential services.”

Finally, we would like to sincerely thank [Chaoqun Group]. It is his disapproval of us that will further encourage us to reform ourselves, make continuous progress, and never forget our original aspirations.

We will still work hard and let [Super Group] see a different version of us, a different [Have You Eaten]!

......... [Eat Me]’s public relations department is finally not as bad as it was in 2016. As soon as this response came out, there were a lot less criticisms online, and not many people were willing to hold on to the original [315 Party] incident. , so as not to appear too stingy.

[Have you eaten it?] So you don’t have to be whipped repeatedly.

In addition, its decent replies have also won the favor of some consumers.

Although there are still many factors to consider from [favorability] to conversion into [order], after all, a weight is added to one end of the scale.

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The discussion on the Internet has come to an end.

But the other protagonist in this incident - [Qiandu], had to continue to work hard to find a sale target.

Because others don’t have to spend money to talk, but [Qiandu Takeaway] burns money every day it exists.

And all this money was basically invested by [Qiandu].

[Qiandu Takeout] is like a blood-sucking tumor, constantly sucking blood from [Qiandu].

[Qiandu] is not as good as before, so I am very eager to get rid of [Qiandu Takeaway].

Ms. Ma from the Investment and M\u0026A Department found [Lituan] again.

[Qiandu] had approached [Lituan] before and wanted to sell [Qiandu Takeout] to [Lituan], but at that time [Lituan] had almost locked in its status as the winner in the group buying and takeout markets, and it was not possible at all. They were willing to waste money to acquire [Qiandu Waimai] which was of little use to them. They just wanted to kill [Qiandu Waimai], so the original negotiation ended on bad terms!

And now, [Lituan] has learned from this incident that [Qiandu Waimai] has many internal conflicts, and is even more unwilling to acquire it. It has given extremely harsh conditions. The acquisition amount is only 20 million US dollars, and these two thousand Ten thousand US dollars also requires [Qiandu] to provide a traffic portal, which is the purchase money for the traffic portal!

In other words, in the eyes of [Lituan], [Qiandu Takeout] is worthless, and the only thing worth something is the traffic of [Qiandu].

For Ms. Ma. This is naked humiliation!

[Qiandu] will not accept such a result.

Ms. Ma's temper became increasingly violent, and the investment and mergers and acquisitions department under her management had to desperately look for other buyers.

However, there are very few buyers who are originally interested in [Qiandu Waimai], let alone [Chaoqun Group], which has deterred some interested buyers.

One month later.

The burden on [Qiandu Takeaway] is getting heavier and heavier, and the pressure on Ms. Ma within [Qiandu] is also increasing. At this time, Ms. Ma had to find Huang Yuping to discuss.