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The person in charge of [Lituan Food Delivery] has long been complaining in his heart. Who cares about this? What he wants is to let [Shen Nong Orchard] make profits, so as to attract more customers to enter [Lituan Food Delivery] and become loyal users of the platform. Higher market share.

So he thought for a while and organized his words. Starting from the ingredients of [Shen Nong Orchard]’s online orders, many of the orders were made using coupons or red envelopes provided by [Li Tuan Takeaway], which [Li Tuan Takeaway] borne. It costs a lot, so I hope [Shen Nong Orchard] can also cooperate and occasionally organize promotional activities.

The person in charge of [Li Tuan Takeout] is Xiao Zhi.

But at [Shennong Orchard], the senior management has long formed a consensus. They feel that their products are so good that there is no need to give up profits, reduce their profit margins, and carry the sedan chair for [Li Tuan Takeout], so they have always refused [Li Tuan Takeout]. Request from the person in charge.

This happened again and again, and the person in charge of [Li Tuan Takeaway] was also angry. He suppressed his voice and told Su Shixian that cooperation requires the cooperation of both parties, but he did not see this kind of sincerity at [Shennong Orchard]. , if this is the case, then the contract signed between [Shennong Orchard] and [Lituan Waimai] needs to be changed, and the 12% platform management fee will increase to 15%. In addition, there will be no ranking support!

He also said that if [Shennong Orchard] is not satisfied, they can choose to terminate the cooperation! There is more than just [Shen Nong Orchard] in the chain of fruit stores on the market. [Qian Orchard] is very sincere and is working hand in hand with [Li Tuan Waimai] to create the future.

Of course, the person in charge of [Li Tuan Takeaway] does not really want to terminate the cooperation with [Shennong Orchard].

They see the market potential of [Shennong Orchard] in their eyes.

And as he said, there are not only [Shennong Orchard] on the market, but also fruit chain stores such as [Qianguoyuan]. There are also not only [Lituan Takeout] on the market, but also [Have You Eaten] and [Qiandu Takeaway]? .

Of course, the market share of Qiandu Waimai is so low that the front-line business managers of Lituan Waimai and Eatme don’t think highly of it.

[Li Tuan Takeaway] This newly appointed chain channel manager is just betting that [Shen Nong Orchard] is not willing to give up. It has hundreds of stores on [Li Tuan Takeaway], which adds up to more than 250 yuan a day. One hundred thousand flowing water.

To be honest, when faced with such a tough leader of the [Lituan Waimai] brand, Su Shixian was furious, but he really did not dare to say directly that he would not cooperate.

After all, this is not his company.

After all, this is related to nearly 30% of operating income.

He just said that they would discuss it internally within the company and would not give him an answer until then, and then asked the person in charge of the [Lituan Takeaway] brand to leave.

The person in charge of the [Lituan Takeout] brand left with a smile on his face. Judging from his past experience, nine times out of ten, [Shen Nong Orchard] would compromise on this aspect.

He has already thought that in future internal meetings of the company, he will use this as a classic case to share experiences with the leaders above or the [BD Manager] below:

He said how much homework he had done, how he analyzed the pros and cons of both parties, and finally used a tough stance to force the other party to compromise and agree to launch various full discounts or other preferential activities to complete the company's assessment indicators and the like.

Su Shixian did not dare to make decisions without authorization, so he reported the matter to Wu Siyuan.

The above are the causes and consequences of this takeaway incident.

After all, it involved nearly 30% of the operating income of [Shennong Orchard], and Wu Siyuan couldn't decide alone, so he convened a meeting with several senior executives to listen to their opinions.

The first person to express her opinion was Wu Siyuan's pillow friend Lin Meiyi. She frowned slightly and said, I see that the food delivery industry is booming now, and the lazy economy is prevalent. At present, [Shen Nong Orchard]'s turnover from [Li Tuan Takeaway] has already It has reached 30%, and there is still room for further growth in the foreseeable future.”

[Shennong Orchard] has high gross profit per product. Even if we launch some discounts, our profits will not be reduced too much. On the contrary, it may promote sales and increase turnover, and we may ultimately earn more.

Although Lin Meiyi didn't say it directly, everyone could hear what she meant.

Wu Siyuan did not comment, but looked at the group's chief steward, executive vice president Huang Yuping, and said, Yuping, tell me your opinion.

Okay, Chairman! Huang Yuping didn't dare to take it lightly when the big boss called him by name.

He pondered for a moment, and then said, I quite agree with what Mr. Lin just said.

“I also think that if [Shennong Orchard] launches promotional activities on [Lituan Waimai], it will definitely stimulate some potential consumers to buy our products, and our final profits will most likely increase instead of falling.”

It's just... this time [Lituan Takeaway] asked us to launch a discount event, and we compromised.

What if it increases our draw points next time?

What if next time it forces us to launch an online activity where we lose money and make a profit?

At that time, do we also have to compromise?

Huang Yuping looked around at the executives in the room and asked in a deep voice.

All the executives present were thoughtful.

Lin Meiyi's eyes flashed with embarrassment, but no one noticed.

At this time, Wu Siyuan asked, Then what do you think we should do? Refuse [Lituan Takeaway]'s request?

No! Huang Yuping shook his head and said, Chairman, I think we still have to agree to [Lituan Takeout]'s request. As Mr. Lin said, with online promotions, the company's final income may be higher, even without this stall. Actually, Mr. Su and I are already studying this matter.

However, [Shennong Orchard] can no longer hang itself on a tree. It should expand new takeout channels to check and balance each other. Huang Yuping said.

“For example, [Have you eaten yet] or [Qiandu takeout]!”

Mr. Huang, in this case, we are not an exclusive customer. Lituan Takeaway should use this to put pressure on us and increase our sampling point from 12% to 15% or even higher. Su Shixian He frowned and said.

This is the result of our channels being limited by people. We are always worried about this and that. Huang Yuping said sharply.

Hearing this, Wu Siyuan's heart moved, but his face remained calm.

Mr. Huang, how much do you think [Shennong Orchard] can increase its sales by launching other food delivery platforms? he asked.

Well... I don't think it will be too much in the early stage. At most, it will increase the turnover by 10% to 15%. Huang Yuping thought for a while and replied.

So low! Are the market shares of these two platforms so low? Wu Siyuan asked in confusion.

Of course not, Mr. Wu! After all, [Shennong Orchard] is a fruit seller, not a caterer, and there is relatively less rigid demand. Our customer base is here, and many of the customers who know how to buy have already purchased... So Even if other food delivery platforms are launched, the initial growth will not be too fast. Huang Yuping explained.

Then do you think this amount of sales can offset [Lituan Takeout]'s increased points commission? Wu Siyuan asked again.

Huang Yuping thought for a while and said, It should be possible.

Then if one day, several food delivery platforms collectively increase their sampling points or make other excessive demands, what do you think we should do? Wu Siyuan asked.

Mr. Wu, what do you mean? Huang Yuping asked with a raised brow.

We also need to have our own takeout channels, which we control. Even if KFC and McDonald's are the same, although they have launched several takeout platforms, they still retain their own takeout channels, such as home delivery. Each takeout platform also Don’t dare to oppress them too much, but rather coax them and give them the greatest discounts,” said Wu Siyuan.

(Because the food delivery industry is related to the business layout of the protagonist later, some things that should be written need to be written a little bit. I will try to shorten the length as much as possible. In addition, please subscribe and recommend a monthly pass for support!)