Before I Got on Stage, the Brokerage Company Went Bankrupt

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[Tiansheng Yuji Wang: This is the show that we Chinese young people should watch! This is really hot! I have never imagined that a comprehensive cultural program can be so majestic, gorgeous in form, and profound in its inner heritage. On this road of spreading excellent Chinese culture, this exquisite program can not get 10,000 likes. too much. 】

[Blessed to share, difficult to leave the group: This show is absolutely amazing, really amazing! I have never watched any show, it is not sensational at all, but it can make me cry from beginning to end. 】

[Lazy cancer has spread to the brain: China has been going on for 5,000 years, and just picking out any thing is enough to beat those stick countries, island countries, and beautiful countries! Every museum is a treasure house of national cultural genes; the life trajectory of every cultural relic is admirable. 】

[The beauty sees the same thing: National Treasure did not shout slogans from beginning to end, but looking at the national treasures inside and listening to the stories of national treasures, you will think that you are a Chinese, have gone through such a history for your own nation, and created such a history. proud of our civilization! 】

[If you want to live a good life, you must always wear a little green on your body: don’t say anything, I will take my daughter to visit the Provincial Museum tomorrow, and I will definitely not let my child, even how powerful his country is and how rich its cultural heritage is. How deep do not know! 】

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Just halfway through the show, the super blog account of the National Treasure show has already been captured by enthusiastic viewers.

Countless words of praise were left by the audience in the comment area below the official blog, and the topics about National Treasure and A Thousand Miles of Rivers and Mountains on Chaobo were also directly popular.

Before the first episode of the show was even completely finished, the entry #国家宝珠# had already rushed to the top of the hot search list, and other entries related to the show were also pushed up one after another.

On Kuaiyin, Penguin, Chaobo and other social platforms, there was a wave of National Treasure craze.

But these are not enough to describe the popularity of this program. The most intuitive expression of the popularity of this program is the ratings.

After midnight, the ratings of the program National Treasure are freshly released.

With the fastest hand speed in his life, Zhou Yang picked up the phone, clicked on it, and then froze.

Lin Fan couldn't help but slap Zhou Yang on the back: Director Zhou, how much?

Give me a word!

Zhou Yang's whole body was shocked, and then his eyes were like a searchlight, and immediately released two bright lights: The broadcast directly broke 1.3!

Only 1.3.

Lin Fan was a little disappointed.

Normally, there is a show that can break 1 as soon as it starts broadcasting, which is enough for everyone to post a bunch of announcements to brag about it.

After all, TV is not the only choice for viewers now. They can choose not to watch TV and favor video websites.

It is also impossible for a TV station to compete with other TV stations as before. Now the TV station's competitors are not only other TV stations, but also video websites, and mobile live broadcasts.

It is already something to be proud of to be able to directly break 1 when the broadcast starts.

However, Lin Fan was still a little disappointed.

However, seeing Lin Fan's somewhat disappointed expression, Zhou Yang showed a big smile: But!

Lin Fan: Huh?

However, with the broadcast of the program, the ratings have been rising! By the end of the first episode of the program, the ratings once exceeded 3.3! The average rating of the entire program is 2.8!

2.8!

Lin Fan's eyes widened involuntarily, and he almost couldn't believe his ears!

This is still the average value. It can be seen that except for the relatively low ratings at the beginning of the broadcast, the ratings for the entire episode are at least above 3, otherwise the average value cannot be so high.

And, this is the first issue!

Yes, that's right, Director Lin, we succeeded!

Zhou Yang was obviously very happy, with a happy smile on his face, but when he said these words, his voice was a little choked up.

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Because of the cultural variety show, there has always been a hurdle that cannot be overcome: high and low.

It's not that Emperor Vision doesn't want to do cultural variety shows, nor has it never tried to produce cultural variety shows. But for a long time, the problem with this type of program is high and low.

Things like history, culture, and cultural relics may seem lofty, but they are actually even taller.

So much so that it was difficult to arouse the interest of the audience, even if it was under the banner of self-confidence in Chinese culture, it was only when they shouted slogans that they got everyone's admiration.

Then, the audience who should go to the entertainment variety show should go to the entertainment variety show, and the audience who should go to the entertainment variety show to see the celebrities and entertainers are all gone.

There are really very few people who are willing to stay and watch the cultural variety show in its entirety.

The audience is not unpatriotic, nor is it that they are not interested in the culture of their own country. In fact, they are very interested and willing to learn about these histories.

However, it is an indisputable fact that the show is not good-looking, boring, and lacks a sense of substitution.

Emperor Vision worked hard to change this situation, and the audience worked hard to support cultural variety shows, but as a result, they fell into a vicious circle of high reputation and low ratings, and it was difficult to extricate themselves.

When Zhou Yang was young, as a director and main planner, he planned and filmed a cultural documentary. With a high score of 9.6, this documentary has always firmly occupied the top ten position in the high-scoring program list, and no one can do it. shake.

But the score is high, what's the use?

The era when this documentary was broadcast was still an era when audiences could only obtain additional information and entertainment by watching TV, let alone mobile phones, and computers were not popularized. After working all day, the only entertainment at home is to watch TV.

At that time, the ratings of a slightly better TV series could easily break 5, but the ratings of Zhou Yang's documentary couldn't break 2.

I feel sad when I think of it.

However, this seemingly unbreakable curse was broken by National Treasure.

In the first episode of the show, the highest ratings reached 3.3, and the average ratings even reached 2.8.

Most importantly, the initial score of this variety show is as high as 9.5!

High ratings, high ratings!

How could Zhou Yang not be excited, how could he not be emotional, how could he not be moved to the point of crying?

Especially Lin Fan, who uses the past to describe the present, tells the story of cultural relics past life and present life, and brings the audience's vision from the single cultural relic itself to the historical and cultural background at that time, and to the owner, creator and inheritor of this cultural relic. on the person.

Let the cultural relics, history, and culture itself become richer and more interesting, and can also interact with the audience to a certain extent—the model also opened another window of thought for Zhou Yang.

Let Zhou Yang, let the other producers, let the audience understand like a soul: Oh! It turns out that cultural variety shows can still do this!

At the same time, this is also an important reason why the program National Treasure was well received once it was broadcast.